trueAnthem and FOX Broadcasting Company Honored With 2012 Next Gen Market Research Innovation Award

  trueAnthem and FOX Broadcasting Company Honored With 2012 Next Gen Market
  Research Innovation Award

 Award for most disruptive technology in social media measurement recognizes
     outstanding leadership in driving market research industry progress

Business Wire

SAN FRANCISCO -- November 14, 2012

trueAnthem, the industry leader in earned media intelligence for advertisers,
content publishers and digital marketers, and Fox Broadcasting Company (FOX)
today announced they have received the 2012 Next Gen Market Research (NGMR)
Innovation Award for their collaboration in social media measurement. Next Gen
Market Research (NGMR), the premier online networking group for market
research, information services and insights professionals, honored trueAnthem
and FOX with the award at IIR USA’s 2012 The Market Research Event (TMRE)in
Boca Raton, Fla. earlier this week.

The NGMR Innovation Award recognizes companies and individuals that have
demonstrated outstanding leadership as change agents and made significant
contributions to harnessing disruptive innovation to drive research industry
progress. The Innovation Award for social media measurement was given to
trueAnthem and FOX for their joint efforts in developing and testing new
social media key performance indicators (KPIs) that can potentially serve as
industry standard measurement metrics.

“While the concept of earned media and influencers are not new to our
industry, instantaneous measurement of social interactions and the ‘right’ way
to define social KPIs have largely been in a pioneering phase,” said Melva
Benoit, senior vice president of audience innovation, research and strategy at
Fox Broadcasting Company. “Together, FOX and trueAnthem are proud to offer a
proven method for measuring earned media that the industry can consider as we
move into the future.”

“Our goal has always been to provide the intelligence inside the share button
within social media experiences,” said Chris Hart, CEO of trueAnthem.
“Partnering with FOX gave us the opportunity to prove the value of that
patent-pending technology. We’re excited to be receiving recognition for our
collaboration with FOX and to help the industry move forward with a meaningful
way to measure the impact of social media marketing.”

FOX partnered with trueAnthem to track social sharing, quantify the value of
earned media and identify social influencers for several of its television
series this year. trueAnthem upgraded FOX’s existing share functionality with
its patent-pending technology to identify social influencers and track
multi-generational sharing of paid, owned and earned media as well as other
metrics to help FOX evaluate content creation efforts and better monetize
advertising. Through earned media measurement and tracking, FOX was able to
show that viewers are actively sharing content, and that these shares
generated value beyond that which traditional online metrics report. Through
trueAnthem’s technology, FOX learned that the content engagement rate was
significantly higher (by 15%) amongst its new earned audience and that on
average a share resulted in 15X new video impressions. As a result, the social
distribution of content and advocacy generated amongst all of FOXs viewers not
only drove earned media impressions, but aided in the acquisition of valuable
new viewers.

“I believe the whole industry should be rethinking the marketing and
advertising models as these channels evolve and our knowledge of how people
think and feel grows,” said Mike Gadd, NGMR Board of Advisors and President of
Gadd Research, Canada. “Companies are starting to sit up and recognize the
need to partner with market research firms to help define the most relevant
KPIs. Innovators like trueAnthem and companies like FOX are helping us set the
best standards for the rest of the industry.”

For more information about NGMR’s Innovation Award and IIR USA’s The Market
Research Event, please visit:
For more information about trueAnthem’s earned media measurement capabilities,
please visit:

About trueAnthem

trueAnthem ( is the industry leader in earned media
intelligence for advertisers, content publishers and digital marketers. Our
patent-pending Social Genome and trueInsights Share PlugIn technology tracks
digital content across paid, owned and earned media placement, identifies
social influencers and reports on the value of earned media. We provide over
30 core metrics to help assess the performance, quality and social success of
digital content, which help clients evaluate and optimize that content to
generate earned media and engage new audience through share technology.
Founded in 2010, trueAnthem is a privately-held company based in San

About Fox Broadcasting Company

Fox Broadcasting Company is a unit of News Corporation and the leading
broadcast television network among Adults 18-49. FOX finished the 2010-2011
season at No. 1 in the key adult demographic for the seventh consecutive year
– a feat that has never been achieved in broadcast history – while continuing
to dominate all network competition in the more targeted Adults 18-34 and Teen
demographics. FOX airs 15 hours of primetime programming a week as well as
late-night entertainment programming, major sports and Sunday morning news.

About Next Gen Market Research (NGMR)

Next Gen Market Research (NGMR) is an independent, non-profit professional
networking group for market research practitioners who are interested in
exploring innovative, emerging market research techniques and technologies.
Originally founded as a discussion forum on the LinkedIn network in September
2007, NGMR’s membership now exceeds 19,500 market researchers worldwide
(clients and suppliers) and is the most active online community in the field.
For further information, please visit the NGMR website or blog at
www.nextgenmr.comandwww.tomhcanderson.comor join our group on LinkedIn.


Symphony PR & Marketing
Emily Scherberth, 310-500-6830
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