PlayJam Strikes Deal with Disney to Bring Games to Smart TV

  PlayJam Strikes Deal with Disney to Bring Games to Smart TV

Business Wire

LONDON -- November 14, 2012

PlayJam is to further widen its family appeal in a deal with Disney across
EMEA, that will bring a range of branded content to the PlayJam Games Network.

PlayJam will launch Disney game bundles comprising of titles based on a wide
range of highly popular properties and characters including Wall•E, Phineas
and Ferb, The Aristocats, Cars and Winnie the Pooh via its games network on
smart TVs.

Powered by PlayJam’s Platform, the games will feature within a dedicated
Disney area of the PlayJam Games Network. Titles will be compatible with
PlayJam’s second screen application, allowing users to control the games using
Android and iOS devices, providing for a richer, more engaging experience.

Says Anthony Johnson, CMO PlayJam, “We are overjoyed to be working with Disney
- one of the world’s leading and most diverse entertainment brands - to bring
a number of its beloved characters to smart TV. We are a huge believer that
family content will form a key part of the overall content mix on such
platforms, which sit at the very center of the home”.

Matt Carroll, Commercial Director, Disney Interactive, The Walt Disney
Company, EMEA says: “By working with PlayJam we are able to further enhance
the way our entertainment is distributed, providing fans with broader access
to our iconic games through smart TV devices.”

- Ends -

About PlayJam:

PlayJam is the premier global platform for casual and social games on TV.By
partnering with all major TV brands, we've created the largest and most
vibrant games network for millions of players around the world.

The PlayJam Platform provides developers with a fast way to enhance and
monetize games on smart TV. A free to download SDK provides access to global
in-app billing, advertising, rewards programs, tournaments, leader-boards,
messaging, recommendation engines, full analytics and integration with Social

The PlayJam Network is a global games publishing platform for Smart TV games.
Integrated with all leading Smart TV brands (Samsung, LG, Panasonic, Sony,
etc.), PlayJam has negotiated prominent placement in Smart TVs App stores
generating increased consumer traffic and exposure to the developers’ games.
In addition PlayJam can offer to promote developers games in their own branded
section of the PlayJam Network.

PlayJam has offices in San Francisco, London, Seoul and Kraków. Visit for more info.

About The Walt Disney Company in Europe, Middle East and Africa:

The Walt Disney Company (TWDC), together with its subsidiaries and affiliates,
is a leading diversified international family entertainment and media
enterprise with five business segments: media networks, parks and resorts,
studio entertainment, consumer products and interactive media. Disney is a Dow
30 company and had annual revenues of around $40.9 billion in its last fiscal
year (FY11).

TWDC Europe, Middle East and Africa (EMEA) has operated in the region for more
than 70 years and has a presence in 25 countries and currently employs around
6,000 people. From 1st April 2012 onwards, Disneyland Paris is celebrating its
20th Anniversary. The resort is still Europe’s #1 tourist destination with
more than 250 million visits since the resort opened in 1992 and 15.6 million
visits in 2011. TWDC is a major film distributor with recent successes
including Marvel’s “The Avengers”, Disney• Pixar’s “Brave” and Disney’s
“Frankenweenie”. Forthcoming releases include Disney’s “Wreck-It Ralph” and
“Oz: The Great and Powerful”. The company is also a major supplier of TV
programming, distributing Disney-branded and non-branded television
showsincluding hit series “Grey’s Anatomy”. In EMEA, Disney Branded Channels
(Disney Channel, Disney XD, Disney Junior and Disney Cinemagic) are available
in 118 countries, with 39 visual feeds, in 23 languages. This represents a
total of 61 channels and 108.3 million households. Disney’s wide range of
consumer products, including toys, apparel, home décor, foods, books and
magazines, are sold at specialist and mass market retailers and at more than
100 Disney Stores across EMEA, as well as online. Club Penguin is the most
successful virtual world for kids around the world, with more than 175 million
registered users playing in over 190 countries and in five languages: French,
Spanish, Portuguese, English and German.


Anthony Johnson
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