World’s Best StarCraft® II & World of Warcraft® Arena Pro Gamers Face Off This Weekend at Battle.net® World Championship

  World’s Best StarCraft® II & World of Warcraft® Arena Pro Gamers Face Off
  This Weekend at Battle.net® World Championship

 Epic conclusion to Blizzard Entertainment’s global tournament series will be
              streamed live in HD for FREE at www.battle.net/bwc

Business Wire

IRVINE, Calif. -- November 14, 2012

The epic conclusion to months of intense competition plays out this weekend at
Blizzard Entertainment’s Battle.net^® World Championship, where the world’s
top 32 StarCraft^® II players and top 10 World of Warcraft^®  Arena teams will
go head-to-head for the title of world champion.

The sold-out event takes place at the Shanghai Expo Mart in Shanghai, China,
before a local audience of more than 10,000, but eSports fans from around the
world can catch all the action live for free via a six-channel HD broadcast on
www.battle.net/bwc. In North America, the live-stream action starts on Friday,
November 16, at 9:00 p.m. EST / 6:00 p.m. PST, and the second day of
broadcasting begins on Saturday, November 17, at 8:30 p.m. EST / 5:30 p.m.
PST.

Cohosted by Blizzard Entertainment and its local partner, NetEase, Inc., the
Battle.net World Championship is the grand finale to Blizzard’s 2012 StarCraft
II World Championship Series, featuring more than 30 national and continental
tournaments, and the World of Warcraft Arena Global Finals. Over the course of
these competitions, millions of eSports fans around the world watched more
than 600 pro players face off for a chance to represent their home region on
the world stage.

“The Battle.net World Championship will be a truly epic finale to a series
that’s already featured some unforgettable action,” said Mike Morhaime, CEO
and cofounder of Blizzard Entertainment. “It’s been a thrill to watch the
world’s best StarCraft II and World of Warcraft players fight for a seat at
the event, and we can’t wait to see who’s going to win it all.”

“We’re excited to bring this world-class eSports event to China, and we feel
this is a historic occasion for eSports and the community of gamers
worldwide,” said William Ding, CEO of NetEase. “We’re looking forward to some
spirited competition and to celebrating our shared passion for gaming with
Chinese players and eSports fans around the globe.”

In addition to the intense StarCraft II and World of Warcraft eSports action,
the Battle.net World Championship will host a World of Warcraft live raid and
dungeon challenges featuring two top Chinese guilds, Stars and Supreme
Quicksand, that will be included as part of the free HD live stream.

The Battle.net World Championship would not be possible without the enthusiasm
of Blizzard gamers around the world and the generous support of the event’s
sponsors, including ASUS Republic of Gamers (ROG) and Razer.

The latest news and media about the Battle.net World Championship, as well as
detailed StarCraft II finalist and World of Warcraft Arena team information,
can be found at the official Battle.net World Championship website:
www.battle.net/bwc.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft^® and the
Warcraft^®, StarCraft^®, and Diablo^® franchises, Blizzard Entertainment, Inc.
(www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a
premier developer and publisher of entertainment software renowned for
creating some of the industry’s most critically acclaimed games. Blizzard
Entertainment’s track record includes fourteen #1-selling games and multiple
Game of the Year awards. The company’s online-gaming service, Battle.net^®, is
one of the largest in the world, with millions of active players.

About NetEase, Inc.

NetEase, Inc. (NASDAQ: NTES) is a leading China-based Internet technology
company that pioneered the development of applications, services and other
technologies for the Internet in China. NetEase’s online communities and
personalized premium services have established a large and stable user base
for the NetEase websites which are operated by its affiliates. In particular,
NetEase provides online game services to Internet users through its in-house
development or licensing of massively multi-player online role-playing games,
including Fantasy Westward Journey, Westward Journey Online II and III,
Tianxia III, Heroes of Tang Dynasty, Datang and Ghost, as well as the licensed
Blizzard Entertainment games World of Warcraft and StarCraft II.

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Blizzard Entertainment's expectations, plans,
intentions, or strategies regarding the future, including statements about the
Battle.net World Championship, are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Factors that could
cause Blizzard Entertainment's actual future results to differ materially from
those expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the risk
factors sections of Activision Blizzard’s most recent annual report on Form
10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to Blizzard
Entertainment and Activision Blizzard as of the date of this release, and
neither Blizzard Entertainment nor Activision Blizzard assumes any obligation
to update any such forward-looking statements. Forward-looking statements
believed to be true when made may ultimately prove to be incorrect. These
statements are not guarantees of the future performance of Blizzard
Entertainment or Activision Blizzard and are subject to risks, uncertainties
and other factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.

Contact:

Blizzard Entertainment, Inc.
Lisa Jensen
Vice President, Global Public Relations
949-854-6200 dir
949-854-7900 fax
ljensen@blizzard.com
or
Rob Hilburger
Global PR Director
949-242-8404 dir
949-854-7900 fax
rhilburger@blizzard.com
or
Bob Colayco
PR Manager
949-955-1380 x12528 dir
949-854-7900 fax
bcolayco@blizzard.com
 
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