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SAP Readies SAP HANA® Platform for Mission-Critical Applications in the Enterprise



   SAP Readies SAP HANA® Platform for Mission-Critical Applications in the
                                  Enterprise

SAP HANA® to Converge Transactions, Analytics and Text Processing in One
Platform, Deliver Open Innovation With 150 Startups and Support for
Large-Scale Data Center Deployments

PR Newswire

MADRID, Nov. 14, 2012

MADRID, Nov. 14, 2012 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced the
SAP HANA® platform support pack stack 5 (SPS5) to power mission-critical
transactional and analytical applications in one platform. SAP HANA will
further collapse the architectural layers between application and data
processing. It will converge database services for transaction, analytics,
text and predictive processing together with application services for the
application server, planning, rules and event stream processing within one
in-memory based architecture. SAP HANA SPS5 will also support large-scale data
center deployments with expanded support for high availability, disaster
recovery and security. In addition, SAP is aggressively fostering open
innovation with more than 150 startups delivering solutions on top of SAP HANA
as well as introducing a certification program planned to support
best-of-breed third-party business intelligence (BI), ETL and back-up/recovery
solutions. The announcement was made at SAPPHIRE® NOW + SAP® TechEd, being
held as a co-located event in Madrid from November 13-16.

(Logo:  http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

"We made a bold commitment earlier this year to deliver mission-critical
applications on the SAP HANA platform and we have reached that goal with our
own CRM solution powered by SAP HANA," said Vishal Sikka, member of the SAP
Executive Board, Technology & Innovation. "Besides SAP solutions, we're also
seeing groundbreaking innovations from over 150 startups and partners building
purposeful big data solutions on top of the SAP HANA platform."

SAP HANA SPS5 to Collapse Layers to Enable Real-Time Enterprise
New features in SAP HANA will help further eliminate the inherent latency and
complexity that exist in today's application architecture. Converging data and
application processing all within one in-memory platform architecture will
help companies gain insight in real time. Key features in SAP HANA will
include:

  o Single environment for transactional (OLTP) and analytical (OLAP) data
    processing: SAP HANA will be both a read-optimized column store ideally
    suited for OLAP applications and a write-optimized row store suited for
    OLTP applications, such as the SAP® 360 Customer solution.
  o Natural language-based text analytics: By expanding advanced text search
    with natural language processing, organizations will be able to process
    text and social sentiment data within SAP HANA to filter files, identify
    entities and analyze sentiment across 31 languages.
  o Expanding predictive analytics for SAP HANA: SAP HANA will continue to
    expand on embedded predictive algorithms to enable enterprises to perform
    segmentation and clustering analyses to identify and retain profitable
    customers, improve upsell opportunities and detect fraud. New predictive
    analysis library functions for SAP HANA SPS5 will include classification,
    clustering, outlier detection and data preparation algorithms. In
    addition, SAP HANA will also support predictive model markup language
    (PMML) for the integration and sharing of predictive models. The
    additional native predictive functions within the in-memory SAP HANA
    database engine will allow developers, partners and customers to continue
    developing powerful and fast predictive applications on the platform.
  o Expanding extended application services for SAP HANA: New extended
    application services in SAP HANA will deliver native application server
    capabilities as a service to help developers quickly develop and deploy 2
    and 2½ tier applications directly within the SAP HANA platform using
    HTLM5, Javascript, SQLScript, XML/A, JSON and ODATA. Additionally, these
    services can be exposed for consumption by device-based applications or by
    other application servers.

       o Enhanced business rules management: Business rules management in SAP
         HANA will be a core component of the extended application services
         built into SAP HANA. This will empower developers to easily add
         business rules to their applications without embedding these directly
         within software codes. These rules are designed to be easily
         maintained by end users without writing code and through a simple
         intuitive interface. It will have the ability to simulate, mine for
         trends and patterns and modify physical data based on actions.
       o Application functional library framework: Developers can easily
         access embedded algorithms and business functions through extended
         application service capabilities via SQLScript or JavaScript. This
         new level of support will make it easier for developers to build
         applications that embed advanced analytics.

Additional SAP Real-Time Data Platform Features in Support of SAP HANA
In addition to delivering SAP HANA SPS5, the flagship in-memory solution
within the SAP real-time data platform, SAP also plans to add real-time stream
data processing and enhanced enterprise information management (EIM)
capabilities to the SAP HANA platform to further consolidate data processing
and  deliver real-time and accurate insights.

  o Real-time stream data processing support: High velocity, streaming data
    typically produced by machines, financial exchanges and massive
    websites will be able to be processed in real time using SAP® Sybase®
    Event Stream Processor (SAP Sybase ESP), enabling organizations to
    identify significant events that impact business. Organizations will be
    able to efficiently store events identified by SAP Sybase ESP directly
    into SAP HANA in high speed for storage and further analysis.
    Additionally, SAP Sybase ESP will be able to take advantage of the
    real-time analytic features of SAP HANA to evaluate complex decisions
    based on deep multi-sourced data in SAP HANA.
  o Common modeling environment across data stores via SAP® Sybase®
    PowerDesigner, is intended to enable organizations to develop a logical
    information view regardless of where data is stored.
  o High-performance bulk loading of data into SAP HANA or SAP Sybase IQ from
    a variety of new data sources including Hadoop via SAP® Data Services
    software is planned to be available.
  o Enhanced data profiling user interface is planned to enable business users
    to manage metadata as business terms, monitor data quality scorecards and
    identify data quality issues across the enterprise — no matter where the
    data resides — via SAP® Information Steward software.

SAP HANA Platform for Large-Scale Data Center Deployment
With SAP HANA SPS5, SAP plans to expand support for SAP HANA deployments in
enterprise data centers for 24/7 operation. High availability of SAP HANA with
hot and warm standby servers is planned to be added. Integrations to
third-party backup tools are intended to be expanded to deliver synchronized
backup for improved disaster tolerance, with the option to fail over to a
remote data center. Security enhancements such as encryption to protect data
at rest and enhanced authentication, access authorization and audit logging
capabilities are also planned to be included.

To help lower the cost of SAP HANA deployment, multiple instances of the SAP
HANA database are intended to be deployed in single SAP HANA appliance for
development, testing and sandboxing use.

To illustrate the readiness of SAP HANA for large scale-out deployment, SAP
has published a white paper, "SAP HANA One Petabyte  Performance," which
details the performance of SAP HANA conducting queries against 1 petabyte of
enterprise data containing 10 years of transactional history holding 1.2
trillion records.

SAP HANA Platform Fosters Open Ecosystem Co-Innovation
The partner ecosystem for SAP HANA continues to expand, with more than 150
startups now in the SAP Startup Focus program and eight independent software
vendors (ISVs) building innovation on the SAP HANA platform. SAP is also
introducing additional third-party certification programs to foster BI, ETL
and back-up tools to integrate with SAP HANA in order to provide wider user
enablement, data sourcing and reuse of existing investments. This program will
help ensure that the third-party tools adhere to the SAP HANA connectivity,
security, supported structure requirements and take advantage of innovative
functionalities for SAP HANA. In addition, client interfaces such as ODBC and
JDBC will be open for customers and partners to create applications and
solutions on SAP HANA.

For announcements, blog posts, videos and other coverage during SAPPHIRE NOW +
SAP TechEd Madrid, visit the Events Newsroom.

SAPPHIRE® NOW + SAP® TechEd Madrid
In 2012, SAP again brings together its largest ecosystem education event
series with its premier customer conference for a co-located event being held
in Madrid, Spain, from November 13-16. With SAPPHIRE® NOW, SAP offers its
customers, partners, and prospects even more opportunities to engage in
dialogue with peers, participants and thought leaders around the globe, and
can gain insight as to how SAP is delivering on its product strategy and
helping organizations around the world to run better. SAP® TechEd brings IT
managers, software developers, administrators, and business process experts
together to learn in an interactive environment directly from the experts
responsible for cutting-edge SAP technology. The co-located event provides
access to the entire SAP ecosystem and enables attendees to learn how SAP can
help their organizations run like never before. Follow on Twitter at
@SAPPHIRENOW and @SAPTechEd, and join the conversation at #SAPPHIRENOW and
#SAPTechEd.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 197,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are
forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as "anticipate," "believe,"
"estimate," "expect," "forecast," "intend," "may," "plan," "project,"
"predict," "should" and "will" and similar expressions as they relate to SAP
are intended to identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking statements. All
forward-looking statements are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations. The factors
that could affect SAP's future financial results are discussed more fully in
SAP's filings with the U.S. Securities and Exchange Commission ("SEC"),
including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates.

© 2012 by SAP AG. All rights reserved.
SAP and the SAP logo are registered trademarks of SAP AG in Germany and other
countries. Business Objects and the Business Objects logo are trademarks or
registered trademarks of Business Objects Software Ltd. Business Objects is an
SAP company. Sybase and the Sybase logo are registered trademarks of Sybase
Inc. Sybase is an SAP company. Ariba, the Ariba logo, Quadrem, b-process,
Ariba Discovery and other Ariba products and services mentioned herein as well
as their respective logos are trademarks or registered trademarks of Ariba,
Inc. or its subsidiaries in the United States and other jurisdictions. Ariba
is an SAP company.

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Samantha Finnegan, +1 (415) 377-0475, samantha.finnegan@sap.com, PST
Jeff Neal, +1 (925) 236-5035, jeff.neal@sap.com, PST
Cathrin von Osten, +49 (6227) 7-63908, cathrin.von.osten@sap.com, CET
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST;
press@sap.com

During SAPPHIRE NOW + SAP TechEd Madrid (from November 13 to 16), to speak
with press contacts on site, please dial the SAP press room: +49 (6227)
7-46315.

SOURCE SAP AG

Website: http://www.sap.com
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