AEP Launches Enhanced Corporate Website Using Responsive Web Design
COLUMBUS, Ohio, Nov. 14, 2012
COLUMBUS, Ohio, Nov. 14, 2012 /PRNewswire/ --American Electric Power (NYSE:
AEP) today launched a new, enhanced version of the company's corporate website
The new AEP.com uses responsive web design, a relatively new technique that
provides an optimal viewing experience – easy reading and navigation with
minimal resizing and panning – across a wide range of devices, from desktop
computer monitors to mobile phones. AEP is one of only a few Fortune 500
companies to update their corporate websites to a responsive design.
"Mobile traffic to our corporate website is growing and now makes up more than
20 percent of our visits. We expect that trend to continue as more and more
people use a mobile device as their primary method of accessing the Internet.
The new AEP.com can sense the size of the device a visitor is using and adapt
itself to display properly on that device. This allows us to better serve the
increasing number of investors, customers and others who come to our site
using a tablet or smart phone," said Dale Heydlauff, AEP vice president,
The project to rebuild AEP.com using responsive design began more than a year
ago, and all of the work was completed in-house using AEP resources.
AEP's corporate website began as a single page in 1995, and since then has
gone through six major rebuilds, including the current version, which updates
a version launched in 2008.
American Electric Power is one of the largest electric utilities in the United
States, delivering electricity to more than 5 million customers in 11 states.
AEP ranks among the nation's largest generators of electricity, owning nearly
38,000 megawatts of generating capacity in the U.S. AEP also owns the nation's
largest electricity transmission system, a nearly 39,000-mile network that
includes more 765-kilovolt extra-high voltage transmission lines than all
other U.S. transmission systems combined. AEP's transmission system directly
or indirectly serves about 10 percent of the electricity demand in the Eastern
Interconnection, the interconnected transmission system that covers 38 eastern
and central U.S. states and eastern Canada, and approximately 11 percent of
the electricity demand in ERCOT, the transmission system that covers much of
Texas. AEP's utility units operate as AEP Ohio, AEP Texas, Appalachian Power
(in Virginia and West Virginia), AEP Appalachian Power (in Tennessee), Indiana
Michigan Power, Kentucky Power, Public Service Company of Oklahoma, and
Southwestern Electric Power Company (in Arkansas, Louisiana and east and north
Texas). AEP's headquarters are in Columbus, Ohio. News releases and other
information about AEP can be found at www.aep.com.
SOURCE American Electric Power
Contact: Melissa McHenry, Sr. Manager, Corporate Media Relations,
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