Walmart Introduces Goodies Co. to Deliver Delicious to Your Front Door

    Walmart Introduces Goodies Co. to Deliver Delicious to Your Front Door

New Food Subscription Service at Only $7 a Month is Latest Innovation from

PR Newswire

SAN BRUNO, Calif., Nov. 14, 2012

SAN BRUNO, Calif., Nov. 14, 2012 /PRNewswire/ -- Walmart (NYSE: WMT) today
announced the launch of Goodies Co., a monthly food subscription service for
consumers to savor delectable foods and discover new items. For only $7 a
month, including tax and shipping, subscribers receive a gift box at their
doorstep filled with five to eight hand-picked taster samples ranging from
healthy and organic to artisan and ethnic. The new Goodies Co. box, created
by @WalmartLabs, underscores Walmart's commitment to e-commerce and its use of
social innovations to create new offerings for consumers.

Goodies Co. has been in a private beta test for the last few months with over
3,000 users across the United States. Each month, treats are arranged into a
thematic selection such as "Flavors around the World," and "Trick-or-Treat
Sweets" for Halloween. November's Thanksgiving theme is "Easy Entertaining"
complete with gourmet foods such as wine biscuits, pumpkin souffle mix, dark
chocolate infused Quinoa bars, and white cheddar popcorn among others. The
delectables arrive in a gift box with a colorful information card that
describes each food in detail.

"We continue to experiment with new offerings to delight our customers and
leave them with a smile," said Ravi Raj, vice president of products
@WalmartLabs. "With Goodies Co., subscribers have the pleasure of opening a
box filled with delicious treats every month that they like or may never have
tried before. Great value combined with a community of food lovers and the
sheer surprise of what abox might hold makes Goodies Co. a compelling

"The Goodies Co. box is packed with high-quality foods that I would not have
found elsewhere at a price that is unmatched," said Jason Coleman of Gadsden,
Alabama, a Goodies Co. beta tester who hosts a food video podcast at "The themes make me look forward to opening my Goodies box to
discover what is inside every month. It's a great way to taste and experience
new foods in a fun and healthy way."

Sign Up, Pricing and Social Community

Users can sign up for the service at After they sign up their
name is placed in line to receive an invitation to join the Goodies
community. Once an invite is received and the user completes the
subscription, they can receive their first Goodies Co. box within weeks.The
service is $7 a month including taxes and shipping and is available in the
continental United States.

Unlike current offerings, Goodies Co. is the first to offer a large assortment
of products for a total price that is almost half of the total value of the
items if they were purchased separately. The total price for all of the items
in the November box would be approximately $15 compared to the Goodies Co. $7
price. When subscribers discover a product they love, they can purchase
full-size versions right from the Goodies Co. website.

Goodies Co. creates a social community online where subscribers can post
reviews to earn loyalty points. These points can be redeemed in the future
for boxes or items in the store.

Goodies Co. is the latest in a series of innovations from @WalmartLabs. In the
last year, the group has unveiled Polaris, a search engine built from the
ground up and used on; Shopycat, a social gift finder; Classrooms
by Walmart, a program to make back-to-school shopping easer; Get on the Shelf,
a crowdsourcing contest to unearth new products for Walmart; and Social Media
Analytics, tools that use social chatter to select items to be carried by

For Goodies Co. images, visit
For Goodies Co. movie visit 

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and
live better – anytime and anywhere – in retail stores, online, and through
their mobile devices. Each week, more than 200 million customers and members
visit our 10,300 stores under 69 banners in 27 countries and e-commerce
websites in 10 countries. With fiscal year 2012 sales of approximately $444
billion, Walmart employs more than 2 million associates worldwide. Walmart
continues to be a leader in sustainability, corporate philanthropy and
employment opportunity. Additional information about Walmart can be found by
visiting, on Facebook at on Twitter at Online merchandise sales are available at

SOURCE Walmart

Contact: Walmart Media Relations, 1-800-331-0085,
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