Robert Roche is Appointed Vice President of Sales, Marketing and Communications at Ascent Solar Technologies

  Robert Roche is Appointed Vice President of Sales, Marketing and
  Communications at Ascent Solar Technologies

Business Wire

THORNTON, Colo. -- November 14, 2012

Ascent Solar Technologies, Inc. (NASDAQ:ASTI), a developer of flexible CIGS
solar panels, announced today that Robert Roche has been appointed Vice
President of Sales, Marketing and Communications at the Thornton, Colo., based
solar panel manufacturer.

Mr. Roche brings over 25 years of sales, marketing and technical leadership
experience to Ascent Solar. Prior to joining Ascent, Mr. Roche served two
years as Vice-President, Sales and Business Development at United Solar, a
division of Energy Conversion Devices, where he repositioned their channel
sales and marketing strategies and rapidly grew their global customer network.
Prior to that, Mr. Roche was Vice President, Sales and Business Development at
United Technologies Corporation’s (UTC) Carrier Division responsible for
growing its energy efficiency services business in North America.

Mr. Victor Lee, CEO of Ascent Solar, said, “We are extremely pleased to have
Rob on board to lead our Sales, Marketing and Communications efforts. Rob
brings a wealth of sales experience and industry know-how to Ascent Solar. He
will be a key driver in our continued transformation from traditional
BIPV/BAPV solar applications to the high premium specialty market and consumer
electronics applications. With this key addition to our leadership team,
Ascent is well positioned to further accelerate progress on execution of our
new strategy with the EnerPlex product line.”

Mr. Roche said, "I’m very excited to take on this new role and join the very
talented team at Ascent Solar. Ascent possesses revolutionary technology that
provides a compelling solar power solution for customers in key markets such
as portable consumer power, aerospace and defense, transportation and off-grid

Before joining Carrier, Mr. Roche was General Manager of Marketing and
Applications Engineering at UTC’s UTC Power division, and led global marketing
and technical sales support efforts for its commercial fuel cell and
alternative energy product lines. Mr. Roche’s career at UTC Power also
included international experience in engineering management, joint venture
program management, new product development and product management and he is a
named inventor on nine U.S. Patents. Mr. Roche holds a BS in Chemical and
Materials Engineering from the University of Connecticut and an MBA from
Rensselaer Polytechnic Institute.

AboutAscent Solar Technologies, Inc.

Ascent Solar Technologies, a developer of thin-film photovoltaic
modules using flexible substrate materials that can transform the way solar
power generation integrates into everyday life. Ascent Solarmodules, which
were named one ofTIMEMagazine's 50 best inventions for 2011, can be directly
incorporated into standard building materials, commercial transportation,
automotive solutions, space applications, consumer electronics for portable
power and durable off-grid solutions. More information can be found at

Forward-Looking Statements

Statements in this press release that are not statements of historical or
current fact constitute "forward-looking statements." Such forward-looking
statements involve known and unknown risks, uncertainties and other unknown
factors that could cause the Company's actual operating results to be
materially different from any historical results or from any future results
expressed or implied by such forward-looking statements. In addition to
statements that explicitly describe these risks and uncertainties, readers are
urged to consider statements that contain terms such as "believes," "belief,"
"expects," "expect," "intends," "intend," "anticipate," "anticipates,"
"plans," "plan," to be uncertain and forward-looking. The forward-looking
statements contained herein are also subject generally to other risks and
uncertainties that are described from time to time in the Company's filings
with the Securities and Exchange Commission.


Ascent Solar Technologies, Inc.
CleanTech IR
Brion Tanous, 310-541-6824
Mobile: 424-634-8592
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