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StarCraft® II: Heart of the Swarm™ Infests Stores March 12, 2013



  StarCraft® II: Heart of the Swarm™ Infests Stores March 12, 2013

 Next chapter of Blizzard Entertainment’s StarCraft^® II saga introduces key
new online features and continues the epic story of Kerrigan, Queen of Blades

 Heart of the Swarm™ Digital Deluxe and retail Collector’s Editions revealed

                 Digital presales NOW LIVE at StarCraft2.com

Business Wire

IRVINE, Calif. -- November 13, 2012

Blizzard Entertainment, Inc. today announced that StarCraft^® II: Heart of the
Swarm™, the first expansion to Blizzard’s award-winning real-time strategy
game StarCraft^® II: Wings of Liberty^®, will be available in stores and
online beginning March 12, 2013. Heart of the Swarm features a new campaign
continuing the epic story of Sarah Kerrigan, Queen of Blades, as she gathers
the remnants of the zerg Swarm and plots her revenge against the treacherous
dictator of the Koprulu sector, Arcturus Mengsk. It  also introduces several
new multiplayer units and features that enhance the acclaimed StarCraft II
online experience.

StarCraft II: Heart of the Swarm will be available on DVD-ROM for Windows^®
XP/Windows Vista^®/Windows^® 7/Windows^® 8 and Macintosh^® at a suggested
retail price of $39.99 USD. The expansion will also be available digitally
directly from Blizzard’s StarCraft II website (www.StarCraft2.com) at an
expected price of $39.99 USD.

Blizzard is offering a Collector's Edition of Heart of the Swarm loaded with
digital and physical bonus items, available exclusively at select retail
stores for a suggested retail price of $79.99 USD. Players will also have the
option of purchasing a Digital Deluxe version of the expansion, which will
include all of the digital items from the Collector's Edition. The Digital
Deluxe version will be available directly from Blizzard via www.StarCraft2.com
at an expected price of $59.99 USD. Players who purchase the standard edition
digitally or at retail will have the option to upgrade to the Digital Deluxe
version at any time (for as long as the standalone Digital Deluxe version
remains available) for an additional $20 USD.

Presales for the standard digital and Digital Deluxe versions of Heart of the
Swarm are now available. Players who would like to purchase either version and
be ready to play the moment the expansion launches can do so now by visiting
www.StarCraft2.com. For players who prepurchase, the expansion content will
automatically be digitally delivered via StarCraft II’s streaming launcher
prior to the release of Heart of the Swarm. Players who would like to preorder
the standard box or the retail-exclusive Collector’s Edition can do so by
visiting their local retailer.

“With Heart of the Swarm, our goal has been to expand on the multiplayer
action and cinematic storytelling of Wings of Liberty,” said Mike Morhaime,
CEO and cofounder of Blizzard Entertainment. “Combined with features like
unranked matchmaking and our new leveling system, this expansion elevates the
StarCraft II experience for players of all skill levels.”

The Digital Deluxe version of Heart of the Swarm includes a full digital copy
of the expansion along with the following in-game bonus items:

  * StarCraft II Torrasque: Crush the enemies of the Swarm with the
    indomitable Torrasque, a fearsome new look for your zerg Ultralisks.
  * StarCraft II Battle.net^® Portraits and Decals: New Swarm-infested
    Battle.net portraits and decals help you customize the look of your online
    profile and in-game army.
  * World of Warcraft^® In-Game Pet: The Baneling companion pet is bursting
    with enthusiasm and ready to explode onto the Pet Battles scene.
  * Diablo^® III Blade Wings and Banner Sigil: Grow zerg-like wings in honor
    of the Queen of Blades, and unfurl an exclusive banner sigil to mark your
    allegiance to the Swarm in Sanctuary.

The Collector’s Edition of Heart of the Swarm includes the full version of the
game on DVD-ROM and contains the following exclusive bonus items, in addition
to the content from the Digital Deluxe version:

  * Behind-the-Scenes DVD and Blu-ray: Immerse yourself in the StarCraft
    universe with developer commentary, interviews with voice actors, and an
    in-depth historical retrospective on StarCraft’s eSports legacy narrated
    by key members of the community.
  * Collector’s Edition Soundtrack CD: Enhance your Heart of the Swarm musical
    experience with this collection of more than a dozen tracks from the game.
  * Heart of the Swarm Hardcover Art Book: This 144-page tome features
    never-before-seen art from the expansion, including early concept sketches
    and meticulous 3D renderings.
  * Zerg Rush Mousepad: This Collector’s Edition mousepad depicts the Terran
    Dominion holding out desperately under the onslaught of the Swarm.

Heart of the Swarm picks up the story of StarCraft II where Wings of Liberty
left off, focusing on Kerrigan's quest to reunite the Swarm and exact revenge
on Arcturus Mengsk. Over the course of 20 campaign missions, players will
follow Kerrigan as she sweeps across the galaxy, incorporating a variety of
distinctive zerg species into her brood. Kerrigan will grow in strength from
mission to mission, and players will be able to customize her with powerful
new abilities, as well as evolve various zerg strains into fearsome new
subspecies to suit their play style.

New weapons of war also debut in Heart of the Swarm's  multiplayer, including
new units such as Terran Hellbats, Zerg Swarm Hosts, and Protoss Tempests,
while certain existing units from Wings of Liberty will be updated with new
capabilities. New features will enhance the game experience, including group
and clan systems; unranked matchmaking; Global Play, enabling players to
battle others in different regions around the world; additional stat tracking;
user interface improvements; an enhanced physics system, for more visceral
looking battles; multiplayer replays, to watch replays with friends; a
leveling system that gives Heart of the Swarm players a new way to earn
customization options for their online profiles; and much more.

Heart of the Swarm has received a Teen rating from the ESRB. In addition to
the English version, Heart of the Swarm will be fully localized into Latin
American Spanish, Brazilian Portuguese, French, German, European Spanish,
Russian, Korean, Traditional Chinese, Italian, and Polish. Availability of
Heart of the Swarm in mainland China will be announced at a later date.

To learn more about StarCraft II and Heart of the Swarm, visit the official
website at www.StarCraft2.com. To set up a Battle.net account and to opt-in to
Blizzard Entertainment beta tests, please visit the official Battle.net
website at www.battle.net.

With multiple games in development, Blizzard Entertainment has numerous
positions currently available -- visit jobs.blizzard.com for more information
and to learn how to apply.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft^® and the
Warcraft^®, StarCraft^®, and Diablo^® franchises, Blizzard Entertainment, Inc.
(www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a
premier developer and publisher of entertainment software renowned for
creating some of the industry’s most critically acclaimed games. Blizzard
Entertainment’s track record includes fourteen #1-selling games and multiple
Game of the Year awards. The company’s online-gaming service, Battle.net^®, is
one of the largest in the world, with millions of active players.

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Blizzard Entertainment's expectations, plans,
intentions or strategies regarding the future, including statements about the
expected release date of StarCraft II: Heart of the Swarm, are forward-looking
statements that are not facts and involve a number of risks and uncertainties.
Factors that could cause Blizzard Entertainment's actual future results to
differ materially from those expressed in the forward-looking statements set
forth in this release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard’s most recent
annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q.
The forward-looking statements in this release are based upon information
available to Blizzard Entertainment and Activision Blizzard as of the date of
this release, and neither Blizzard Entertainment nor Activision Blizzard
assumes any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately prove
to be incorrect. These statements are not guarantees of the future performance
of Blizzard Entertainment or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control and may
cause actual results to differ materially from current expectations.

Contact:

Blizzard Entertainment, Inc.
Lisa Jensen, 949-854-6200
Vice President, Global Public Relations
949-854-7900 fax
ljensen@blizzard.com
Rob Hilburger, 949-242-8404
Global PR Director
949-854-7900 fax
rhilburger@blizzard.com
Bob Colayco, 949-955-1380 ext. 12528
PR Manager
949-854-7900 fax
bcolayco@blizzard.com
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