LifeProof Wins 2013 CES Innovations Award for its One-of-a-Kind iPad Protective Case

     LifeProof Wins 2013 CES Innovations Award for its One-of-a-Kind iPad
                               Protective Case

- LifeProof nuud case for iPad recognized for outstanding design and
engineering -

PR Newswire

SAN DIEGO, Nov. 13, 2012

SAN DIEGO, Nov. 13, 2012 /PRNewswire/ -- LifeProof, the award-winning maker of
all-protective, everyday cases for smartphones and tablets, announced today
that it has won the CES Innovations 2013 Design and Engineering award for the
LifeProof nuud case, the only protective case manufactured for the Apple iPad
that is water proof, dirt proof, snow proof and shock proof. The award was
presented by the Consumer Electronics Association (CEA)®, producer of the
International Consumer Electronics Show (CES), the world's largest consumer
technology tradeshow.


The LifeProof nuud case for iPad allows users to take their iPad anywhere and
everywhere without worry. LifeProof received the CES award based on its unique
design, which includes innovative materials, fabrication processes and
patent-pending technologies. The LifeProof nuud case protects the iPad from
water, dirt, snow and shock with a totally naked screen that does not
interfere with its beautiful retina display. Every feature of the iPad is
fully accessible and functional, including the volume controls, silent /
screen lock, sleep button, home button and access to the charge and sync
connector port, as well as unrestricted interaction with the screen.

"The LifeProof nuud case lets people enjoy their iPads everywhere they go,
just as Apple intended," said Gary Rayner, CEO of LifeProof. "We are honored
to be recognized by CEA for engineering the considerably difficult
technological breakthroughs that give everyone the freedom to go anywhere and
do everything, in any environment, with their iPad."

The LifeProof nuud case for iPad represents the latest innovation in the
company's industry-defining LifeProof cases, all of which undergo independent
lab testing to meet military standards for shock and impact protection, and
for IP-68 rating for water, dirt, and snow protection. Accessories for the
LifeProof nuud case for iPad include Shoulder and Hand Straps, a floating
LifeJacket, and a Cover + Stand.

LifeProof will showcase the winning product from January 8-11, 2013, at The
Venetian in Las Vegas, Nevada, in booth #6606 at the 2013 International CES,
which the CEA predicts will be the largest app event in the world. Honorees
will also be displayed at CES Unveiled: The Official Press Event of the
International CES from 4-7 p.m. on Sunday, January 6, in the South Seas
Ballroom C at Mandalay Bay.

Products entered in this prestigious program are judged by a preeminent panel
ofindependent industrial designers, engineers and members of the media to
honor outstanding design and engineering in cutting-edge consumer electronics
products across 29 product categories. The Innovations entries are judged
based on the following criteria:

  oEngineering qualities, based on technical specs and materials used
  oAesthetic and design qualities, using photos provided
  oThe product's intended use/function and user value
  oUnique/novel features that consumers would find attractive
  oHow the design and innovation of the product compares to other products in
    the marketplace

Innovations 2013 Design and Engineering honoree products are featured on, which lists product
categories, as well as each product name, manufacturer information, designer,
description, photo and URL. All LifeProof products can be purchased at Best
Buy and Best Buy Mobile locations nationwide or at

Apple iPhone is a registered trademark of Apple, Inc.

LifeProof Resources

About LifeProof
LifeProof's company mantra is Freedom; LifeProof designs, manufactures and
markets an entirely new category of products designed to give people more
freedom from environmental constraints. Based in San Diego, LifeProof offers
elegant and protective cases for Smartphones and Tablet PCs that enable full
functionality and interactivity under any condition encountered in daily life.
The registered brand name 'LifeProof' is inspired by the protection and fully
functional convenient operation of the device in water, mud, dirt, or snow.
For more information, visit

SOURCE LifeProof

Contact: Valerie Chereskin, Chereskin Communications, +1-760-942-3116,
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