Time Warner Cable and The Madison Square Garden Company Announce Long-Term Marketing Partnership

  Time Warner Cable and The Madison Square Garden Company Announce Long-Term
  Marketing Partnership

  New Partnership Aligns TWC’s “Enjoy Better” Campaign with The World’s Most
                                 Famous Arena

Business Wire

NEW YORK -- November 13, 2012

Time Warner Cable (TWC) and The Madison Square Garden Company (MSG) today
announced a long-term marketing partnership that will align TWC’s “Enjoy
Better” brand campaign with concerts and sporting events taking place at The
World’s Most Famous Arena. As part of the partnership, TWC is now the naming
partner for the Concert Series at Madison Square Garden, as well as an
Official Partner of the New York Knicks and the New York Rangers. The new
partnership will also enable TWC to use MSG’s unrivaled ability to deliver
unforgettable experiences to offer unique benefits exclusively for its New
York City customers.

“We are very excited to align our ‘Enjoy Better’ campaign and company brand
with The World’s Most Famous Arena here in the heart of our hometown of New
York City,” said Jeffrey Hirsch, chief marketing officer for Time Warner
Cable. “Like our customers, we are huge music fans and long-time supporters of
the Knicks and Rangers and are proud to invest in New York City by sponsoring
these storied brands. Through our partnership, we can offer the thrill and
unique experiences of the transformed Garden and showcase our advanced
services for NYC-area consumers.”

“We are well on our way to transforming Madison Square Garden into the world’s
most spectacular arena, and are proud to partner with Time Warner Cable, which
enables us to enhance our customers’ experiences at concerts and sporting
events at The Garden even further,” said Greg Economou, executive vice
president, corporate sales and solutions, MSG Sports. “Meanwhile, Time Warner
Cable will enjoy unmatched brand exposure at one of the busiest arenas in the
world, along with the opportunity to reward their current customers with
unique experiences only Madison Square Garden can deliver.”

The partnership gives TWC a strong brand presence across MSG’s sports,
entertainment and media platforms, including the Arena’s 7^th Avenue and 8^th
Avenue outdoor marquees, digital signage within the building for events,
features on GardenVision, the center-hung scoreboard, as well as integration
across MSG’s online properties. The Garden has a strong lineup of diverse and
top-name artists scheduled to perform this fall as part of the Time Warner
Cable Concert Series, including Madonna, Justin Bieber, One Direction, The Who
and Jason Mraz.

“Enjoy Better” Brand Experiences

As an extension of its “Enjoy Better” brand campaign, TWC’s new Madison Square
Garden platform will offer unique experiences and opportunities for its
customers and Garden guests. During every Knicks and Rangers home game, one
lucky fan will win an “Enjoy Better” enhancement to their game experience,
such as a seat upgrade or merchandise, courtesy of TWC. In addition, TWC will
be the presenting partner of one Knicks game and one Rangers game per season,
and will distribute premium items to fans. TWC plans to also run sweepstakes
for customers to win tickets and unique experiences to concerts that are part
of the Time Warner Cable Concert Series at Madison Square Garden.

TWC will take advantage of an area on the Madison Concourse (6^th floor) of
The Garden to engage visitors with fun, interactive displays and games with
the Company’s brand ambassadors. Through its demonstrations, consumers can
engage, sample and experience TWC’s broadband Internet-enabled products and
services and other advanced entertainment and telecommunications services.

About Time Warner Cable

Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video,
high-speed data and voice services in the United States, connecting more than
15 million customers to entertainment, information and each other. Time Warner
Cable Business Class offers data, video and voice services to businesses of
all sizes, cell tower backhaul services to wireless carriers and, through its
NaviSite subsidiary, managed and outsourced information technology solutions
and cloud services. Time Warner Cable Media, the advertising arm of Time
Warner Cable, offers national, regional and local companies innovative
advertising solutions. More information about the services of Time Warner
Cable is available at www.timewarnercable.com, www.twcbc.com,
www.navisite.com, and www.twcmedia.com.

About The Madison Square Garden Company

The Madison Square Garden Company (NASDAQ: MSG) is a fully-integrated sports,
media and entertainment business. The Company is comprised of three business
segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically
aligned to work together to drive the Company's overall business, which is
built on a foundation of iconic venues and compelling content that the company
creates, produces, presents and/or distributes through its programming
networks and other media assets. MSG Sports owns and operates the following
sports franchises: the New York Knicks (NBA), the New York Rangers (NHL), the
New York Liberty (WNBA), and the Connecticut Whale (AHL). MSG Sports also
features the presentation of a wide variety of live sporting events including
professional boxing, college basketball, track and field and tennis. MSG Media
is a leader in production and content development for multiple distribution
platforms, including content originating from the Company’s venues. MSG
Media’s television networks consist of regional sports networks, MSG Network
and MSG+, collectively referred to as MSG Networks; and Fuse, a national
television network dedicated to music. MSG Networks also include
high-definition channels, MSG HD and MSG+ HD, and Fuse includes its
high-definition channel, Fuse HD. MSG Entertainment is one of the country's
leaders in live entertainment. MSG Entertainment creates, produces and/or
presents a variety of live productions, including the Radio City Christmas
Spectacular featuring the Radio City Rockettes. MSG Entertainment also
presents or hosts other live entertainment events such as concerts, family
shows and special events in the Company’s diverse collection of venues. These
venues consist of Madison Square Garden, Radio City Music Hall, The Theater at
Madison Square Garden, the Beacon Theatre, the Chicago Theatre, the Forum in
Inglewood, CA, and the Wang Theatre in Boston, MA. More information is
available at www.themadisonsquaregardencompany.com.

Contact:

Media:
Time Warner Cable
Eric Mangan, (212) 379-5979
Eric.Mangan@TWCable.com
Follow us @TWCable_NYC
or
The Madison Square Garden Company
Stacey Escudero, (212) 465-5902
Stacey.Escudero@msg.com
 
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