AT&T, BMW and Tendril Team Up for a Hackathon Aimed at the Intersection of Electric Cars, the Connected Home and Mobility

  AT&T, BMW and Tendril Team Up for a Hackathon Aimed at the Intersection of
                Electric Cars, the Connected Home and Mobility

Sustainability Developer Event to be Held as Part of BMW i BORN ELECTRIC TOUR

PR Newswire

NEW YORK and BOULDER, Colo., Nov. 13, 2012

NEW YORK and BOULDER, Colo., Nov. 13, 2012 /PRNewswire/ --AT&T, BMW and
Tendril® today announced their co-sponsorship of a joint hackathon in New
York, NY onNovember 16-18, focusing on application development around the
intersection of electric vehicles (EVs), mobility services, sustainability and
the connected smart home.

(Logo: http://photos.prnewswire.com/prnh/20121024/SF98790LOGO)

The three-day event will be part of the seven-city BMW i Born Electric Tour,
which celebrates the unveiling of the hybrid-electric Concept BMW i8 and the
fully-electric Concept BMW i3. The world tour and hackathon will also
highlight BMW's sustainable and holistic approach to technology and lifestyle.


"BMW i is about far more than just the cars. It allows us to present a
holistic view around how energy is viewed and used. A hackathon focused on
developing new solutions that connect the smart car, the smart home and smart
mobile devices is an exciting venture," said Dr. Dirk Rossberg, head of the
BMW Group Technology Office USA. "By teaming with Tendril and AT&T to open our
collective technologies to joint third-party development, we're ensuring that
BMW i Brand vehicles and other products from BMW will seamlessly integrate to
the grid and the home, while opening the doors to imaginative new mobile
access and control applications. We're excited about the technical creativity,
talent and ingenuity we'll assemble at this first-of-its kind event focused on
app development for electric vehicles, mobile devices and smart homes."

The event will utilize the expertise AT&T garnered from its successful
hackathon series to help reach the developer community, provide technical
know-how, and manage the pre-, during and post-event logistics. The AT&T
Developer Program, born from the company's commitment to innovation and
third-party development, is the longest running carrier developer program and
the one rated best by Evans Data Corporation for the past six years.

"Hackathons engage developers and provide a catalyst for rapid technological
innovation, thereby fueling the development of solutions for the challenges of
today and tomorrow," said Alex Donn, senior marketing manager, AT&T Developer
Program. "As the adoption of electric vehicles increases, events like the BMW
i Born Electric Tour hackathon can help provide the tangible energy-efficient
solutions consumers need to manage the increased electrical demands on the
home or grid. In addition to the AT&T software development tools, APIs, and
open network provided at all of our hackathons, developers will also be able
to enjoy the resources and expertise offered by thought leaders in the
automotive, consumer energy management and sustainability spaces to build the
best app they can in the allotted timeframe."

This is not the first time that Tendril and BMW have collaborated to
demonstrate the power of engaging consumers through a connected home and EV
environment. Earlier this year, the two companies partnered on the
construction for the demonstration of a smart energy home in Mountain View,
Calif., to prepare for the roll-out and integration of the BMW EV. The BMW
Technology Office USA is using the smart energy home demonstration facility,
powered by Tendril, to help refineEV charging and monitoring. Tendril's
cloud-based energy management platform, Tendril Connect™, provides the
connectivity to integrate the EV charging station into the home, to local
utilities and energy service providers, as well as to BMW.

"This event will showcase the future of consumer engagement—providing
consumers with real-time energy information through cutting-edge applications
at home, on the road or anywhere in between," said Adrian Tuck, CEO of
Tendril. "Together with AT&T and BMW, Tendril is providing world-class
developers with the tools they need to build a new marketplace of energy
applications and services that will help ease the integration of electric
vehicles onto the grid and improve efficiency across all aspects of life.
We're excited to be a part of this world-class event."

At the event, Tendril will be opening APIsof its Tendril Connect platform to
developers, providing the connectivity, integration and analytics necessary to
create engaging apps that will help consumers understand the impact of their
EVs and better integrate them into their homes and onto the grid. 

Registration for the hackathon is now open. The resulting applications will be
reviewed by a panel of judges with thousands of dollars in gift cards, service
and product prizes being awarded across several categories. One lucky winner
may also receive three-months of incubation space at BMW iVentures in New York
City.

About Tendril®

Tendril is changing the way the world uses energy with its groundbreaking
consumer engagement applications and services. Energy providers, product
manufacturers, and consumer channel partners use Tendril's solutions to foster
deeper consumer relationships, differentiate their products, achieve business
objectives and drive increased value over the lifetime of the consumer. The
company's flagship application suite, Tendril Energize™ delivers the insight,
choice and control utilities and consumers need to meet their energy
management goals. All of its solutions are built on Tendril Connect™, a
software platform that integrates an ecosystem of product and service
providers, enabling them to engage consumers and seamlessly engage, extend and
evolve their offerings. Tendril works with more than 35 energy providers as
well as product and service providers and has implemented more than 50 smart
energy projects around the world. In 2012, the company opened its platform to
developers to support the creation of an open application marketplace. It now
has more than 400 developers registered in the program and more than 20
applications have been built using Tendril Connect.

Tendril is headquartered in Boulder, Colo. with regional offices in Boston,
San Francisco, and Melbourne, Australia. It is venture backed by VantagePoint
Capital Partners, Siemens Venture Capital (SVC), Good Energies, RRE Ventures
and GE. For more information, visit www.tendrilinc.com.



SOURCE Tendril

Website: http://www.tendrilinc.com
Contact: Dan O'Mahony, Schwartz MSL, 415-512-0770, tendril@schwartzmsl.com, or
Ginger Juhl, Tendril, 720-921-2348, gjuhl@tendrilinc.com