Micron Automotive e-MMC Products Fuel Innovative Embedded Applications for the Automotive Market

Micron Automotive e-MMC Products Fuel Innovative Embedded Applications for the
Automotive Market

Micron's Leading Embedded Memory Innovations Bolster Automotive Navigation and
Infotainment Features

MUNICH, Germany, Nov. 13, 2012 (GLOBE NEWSWIRE) -- Electronica International
Trade Fair 2012 -- Micron Technology, Inc. (Nasdaq:MU), one of the world's
leading providers of advanced semiconductor solutions, today announced
embedded multimedia card (e-MMC™) solutions optimized for the automotive
segment. Earlier this year Micron announced the expansion of its e-MMC
portfolio for a wide range of industrial applications and other key embedded
markets. Today's announcement of automotive e-MMC 4.41 product line highlights
Micron's offering tailored to the automotive sector, providing the most
innovative, most reliable and highest quality memory solutions on the market.

"There is explosive growth in infotainment and other content storage for
advanced automotive electronics solutions. The right memory products must
enable this growth while still meeting the industry's rigorous needs for
quality, reliability and longevity," said Tom Eby, vice president of Micron's
Embedded Solutions Group. "Building on decades of experience in the memory
business, Micron has established a broad offering of leading products and
technologies for the automotive market. Today's announcement underscores our
commitment to the product innovation and longevity that is critical to this

"We have chosen Micron as a strategic partner for memory because of their
proven skills in innovation," said Dr. Oliver Frille, HARMAN's senior director
and head of procurement Europe. "The automotive electronics industry must deal
with long design cycles, and our infotainment solutions have a lifetime which
is much longer than the average electronics application. When we start to
conceive a new system, we must be able to rely on a partner who can provide
the most advanced technologies. This is key to our success in the market."

Micron's Automotive e-MMC 4.41 Product Key Features and Benefits

Micron's automotive e-MMC solutions provide the quality, innovation and
service required by the market; long-term customer support; and commitment to
a zero-defect development approach. Micron's automotive e-MMC product line
supports navigation and infotainment applications, such as detailed maps with
full 3D and building information, traffic monitoring, meteorological
information, car radio and multimedia, satellite radio, E-call and voice

Micron's commitment to automotive quality is fully incorporated throughout the
manufacturing, development, and qualification phases of e-MMC memory, ensuring
robustness and reliability for today's growing automotive needs. Micron's
e-MMC devices simplify system designs for infotainment manufacturers,
replacing the complex management of a stand-alone NAND with an easy MMC
interface governed by an international standard.

Micron's automotive e-MMC 4.41 product features include:

  *Available in 100-ball, 1mm pitch and 153-ball/169-ball, 0.5mm pitch BGA
    packages that adhere to the JEDEC standard, easing the design and
    validation process that is critical to the fast pace of product
    development in the automotive segment today
  *Provides a wide range of densities (4GB–64GB), in line with quality and
    reliability requirements in the automotive marketplace
  *Includes an integrated NAND controller that offers more robust NAND
    management and memory optimization compared to discrete NAND devices
  *Offers flexible configuration in light of key automotive customer
    requirements such as performance, reliability and data protection

What the Industry Is Saying

"Electronics play a major role in the advancement of automotive technology,
and electronic content in cars has been steadily increasing since the first
digital engine control modules were introduced in the 1980s. This trend will
accelerate as advances in semiconductor technology continue to bring down the
cost of the various electronic modules and subsystems that make up the modern
car, enabling advanced safety features, new information and entertainment
services, and greater energy efficiency." - Hype Cycle for Automotive
Electronics 2012, James F. Hines, Gartner, 4 October 2012.

Micron for Automotive

Micron, with its broad set of memory solutions for today's automotive
electronics industry, will be highlighting a number of innovations at
electronica. For the automotive market, Micron's offerings range from
best-in-class DRAM, NOR, NAND and e-MMC devices for infotainment; to NOR and
DRAM for driving assistance, advanced safety systems, and the most efficient
and user-friendly dashboard instrumentation; to highly reliable NOR products
for power train and transmission. Micron's e-MMC portfolio is dedicated and
developed for today's car infotainment and will eventually evolve to include
advanced driver assistance systems (ADAS) applications. Micron's complete
product portfolio enables customers to rely on a single source for all their
memory needs. In fiscal year 2012 alone, Micron shipped more than 120 million
devices for automotive applications, which is an average of >1.5 chips for
each car manufactured in the world.

Product Availability

Micron's automotive e-MMC 4.41-compatible devices are ramping up to volume
production for strategic automotive OEMs and leading car makers.

On Display with Micron at electronica

Micron will be in Hall A6, Booth 256, in the electronica Embedded Systems and
Automotive Hall on the Expo floor, hosting automotive displays that will
include infotainment and vision systems, dashboards, and navigation units from

To register for the event:

About Micron

Micron Technology, Inc. is one of the world's leading providers of advanced
semiconductor solutions. Through its worldwide operations, Micron manufactures
and markets a full range of DRAM, NAND and NOR flash memory, as well as other
innovative memory technologies, packaging solutions and semiconductor systems
for use in leading-edge computing, consumer, networking, embedded and mobile
products. Micron's common stock is traded on the NASDAQ under the MU symbol.
To learn more about Micron Technology, Inc. visit www.micron.com.

The Micron Technology, Inc. logo is available at

About electronica

electronica is the world's leading trade fair for components, systems and
applications. For more information, visit http://www.electronica.de

©2012 Micron Technology, Inc. All rights reserved. Information is subject to
change without notice. Micron and the Micron orbit logo are trademarks of
Micron Technology, Inc. e-MMC™ is a registered trademark of the MultiMediaCard
Association (MMCA). All other trademarks are the property of their respective

CONTACT: PR Contact (U.S.):
         Mary Ellen Ynes
         +1 650-759-8836
         PR Contact (EMEA):
         Roberto Arrigoni
         +39 3487098651

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