Blackhawk Network Launches Blackhawk Digital: E-Gift Platform

Blackhawk Network Launches Blackhawk Digital: E-Gift Platform With a
Full National and Local Retailer Network 
Blackhawk Digital Lets Social Networks, App Developers, Marketing
Agencies, Payments Companies and Others Utilize a Fully-Featured
E-Gift Platform Connected to One of the Largest Retailer Networks 
PLEASANTON, CA -- (Marketwire) -- 11/13/12 --  Blackhawk Network, one
of the largest providers of prepaid and financial payments products
for consumers and businesses, today announced the launch of Blackhawk
Digital. Blackhawk Digital makes offering e-gifts and prepaid cards
online easy for startups, ecommerce companies, payment companies,
marketers and others.  
Through Blackhawk Digital, Blackhawk Network's large network of
national and local retailers has been integrated into a
fully-featured e-gifting platform. Companies can leverage the
increasing use of social media, digital wallets, and other digital
payment apps and services to effectively deliver e-gift and prepaid
card powered offerings. The platform supports sales, marketing and
consumer engagement tools that connect today's multi-channel shopper
to one of the largest networks of retail brands.  
"We are finding that branded retail products and services that
provide ready access to funds are the most valuable engagement tool
for directly driving brand loyalty, digital marketing and sales,"
said Talbott Roche, president, Blackhawk Network. "Blackhawk Digital
is like buying a Customer Relationship Management system already
filled with new business contacts. Companies can immediately develop
the products, services and marketing campaigns they need to reap the
benefits of prepaid digital commerce." 
With a platform that integrates leading retail brands with a strong
financial infrastructure and set of developer tools, Blackhawk
Digital provides a complete solution to manage the unique
opportunities that prepaid products and retailer marketing services
provide to digital products. The patent-pending service offers social
commerce oriented online and mobile services compatible with all
smartphone and developer platforms, simplifying integration for
digital marketplace partners while providing access to the market's
leading network of retailers. It also allows customers to get
real-time balance updates, manage and register multiple cards in one
place, pay and buy with the mobile app and receive promotional
Blackhawk Digital's services and APIs are currently adaptable for
inclusion in all digital commerce platforms.  
For more information, visit 
About Blackhawk Network 
Blackhawk Network, a subsidiary of Safeway Inc., is a leading
provider of prepaid and financial payments products for consumers and
businesses. The company's Gift Card Mall(TM) offers the industry's
most popular prepaid gift card, telecom and financial service brands.
Gift Card Mall, with access to 160 million customer visits each week,
is available through a network of leading grocery stores, big box,
convenience, pharmacy, specialty stores, Internet retailers and
mobile channels, including Headquartered in
Pleasanton, California, Blackhawk Network Inc. has offices in the
United States, Australia, Canada, France, Mexico and the United
Kingdom. For more information about Blackhawk Network visit and 
Christina Witz 
MWW for Blackhawk Network 
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