Survey Reveals Aggressive Developer Adoption of Windows Phone 8 in the Enterprise in Next 12 Months

  Survey Reveals Aggressive Developer Adoption of Windows Phone 8 in the
  Enterprise in Next 12 Months

      Majority of Organizations Support Two or More Mobile Platforms and
  Increasingly Looking to HTML5 to Reduce Friction, Cost and Limitations of
                     Single Platform, Native Development

Business Wire

REDWOOD CITY, Calif. -- November 13, 2012

Sencha, the leader in powering HTML5 development for desktop and mobile
applications, today released the results of a survey of more than 1,400 mobile
developers, managers and corporate executives that assessed the impact of the
competitive mobile operating system and platform market on their businesses.
Far from consolidating around one dominant platform, the survey results
highlight that companies plan to support a growing number operating systems
and devices, even though it is increasingly disruptive to their organization.

Click to Tweet: Sencha survey results showing mobile platform wars continue to
escalate. Complete results here #universalapps #HTML5

The battle between Google Android, Apple iOS, and RIM Blackberry-powered
devices has created a quandary for corporations. Business users now expect
their employers to not only allow them to use their own devices at work, but
also support them with Bring Your Own Devices (BYOD) programs and policies.
Consequently, companies must support multiple operating systems and an
exploding number of smartphones and tablets, putting a large stress on
development teams to rapidly produce and support applications that work across
all devices. With the formal launch of Microsoft Windows Phone 8, the
challenge is only becoming more daunting.

Majority Support Multiple Mobile Platforms

A key finding from the survey is that almost half (46%) of companies intend to
support Windows Phone 8 within the next six to 12 months. This early
indication of broad support for Microsoft’s mobile platform continues the
growing trend of corporate support for multiple mobile platforms. According to
the survey:

  *83% of companies support two or more mobile operating systems, with 34%
    supporting three or more;
  *Apple’s iOS is the first or second most important mobile platform for 63%
    of companies (33% ranked it as the most important) while Android was
    selected as first or second by 57% (20% ranked it as the most important).
  *58% of companies either have or will have a formal BYOD policy within the
    next 12 months.

Complexity of Multi-Platform Support

Support of multiple mobile devices and platforms, while necessary to ensure a
happy and productive workforce, is not without its downside. It puts a
tremendous amount of stress on application development teams who must keep up
with rapid changes in technology.

  *50% of respondents consider updates to native mobile platforms to be
    disruptive or highly disruptive to their organizations
  *71% of respondents said it took between two to six months to develop
    applications for each mobile platform and 15% said it takes over six

Rise of HTML5 and Universal Development

The advent of HTML5 provides developers with a new approach for developing
apps that can run on iOS, Android and even Windows Phone 8, encompassing
devices from every major device manufacturer including Apple, Samsung,
Motorola, HTC and Nokia, and run familiar desktop web applications on these
smartphones and tablets. The survey supports this movement to universal
application development.

  *68% of the companies polled believe that their greatest skills in
    development are in Web technologies such as HTML5, JS, and CSS rather than
    in native development (iOS was selected by only 14% and Android by 13% as
    the biggest programming skill in their organization).
  *61% replied that they conduct mobile app development in house for
    deployment across multiple platforms.

“This survey supports our experience with our customers in the last 12 months
– they are not willing to bet on any one platform, and in fact are adding more
to the mix with their upcoming support for Windows Phone 8. It is clear that
they continue to embrace choice and support a very diverse and growing set of
devices,” said Paul Kopacki, Vice President of Marketing at Sencha. “They are
also embracing open standards technologies to avoid development costs, vendor
and platform lock-in and other challenges that native application development
creates. As long as there is choice and competition in the marketplace,
technologies such as HTML5 will remain an ideal approach for them to fully tap
into the power that a diversity of mobile devices can bring to their

About Sencha

Sencha’s application frameworks, tools and cloud services empower developers
to create high quality applications based on Web standards that can run on an
unprecedented number of devices, platforms and browsers. The company’s
flagship product, Sencha Complete, includes industry-leading JavaScript
frameworks, tools, and services. More than 1.6 million developers worldwide at
more than 150,000 companies use the Sencha family of products to build highly
functional and robust desktop and mobile applications to run their business.
Visit Sencha on the Web, read the Sencha blog, follow us on Twitter @sencha,
and like us on Facebook


Donovan Erba, 650-299-9550
Schwartz MSL
Merrill Freund or Britt Gottlieb, 415-512-0770
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