Audi and NXP Announce Strategic Partnership for Automotive

Audi and NXP Announce Strategic Partnership for Automotive Innovation 
Partnership to Drive Innovation Speed and Time to Market in Eight
Automotive Electronics Application Segments 
11/13/12 --   Audi AG and NXP Semiconductors N.V. (NASDAQ: NXPI)
today announced at electronica 2012 that they have signed a strategic
partnership for innovation. The partnership focuses on innovation
speed and time to market in eight select automotive electronics
application segments ranging from long-established core leadership
positions of NXP's automotive business, such as in-vehicle networking
and car entertainment, to emerging technologies for the connected
car. This includes Car-to-X communications, telematics, Near Field
Communications (NFC), and high-voltage controls for electrical
"The partnership is another milestone in our Progressive
Semiconductor Program (PSCP) and underscores the mutual trust that
both corporations have built over many years," said Ricky Hudi, Chief
Executive Engineer Electrics/Electronics, Audi. "In addition, NXP's
strategy to provide the electronic interfaces for the connected car
is smart and gives clear indications for Audi's future plans." 
Experts estimate that 90 percent of all innovation in automotive is
enabled by electronics, with semiconductors playing a key role, while
the increasing level of connectivity to the outside world requires a
strong background in adjacent businesses and technologies, such as
NFC, wireless reception, radar, and telematics. Audi and NXP's
collaboration acknowledges the importance of semiconductors in
introducing these and other new functions to the car, with a focus on
achieving new levels of driving safety and comfort, saving costs, and
improving energy efficiency.  
"It's a real honor to serve as a strategic innovation partner to Audi
in the premium car market, and is a testament to the industry
recognizing NXP's excellent customer support, commitment to deliver
top quality solutions, and above all our innovation power," said Kurt
Sievers, general manager, automotive business, NXP. "Our strong
collaboration with Audi reinforces that NXP's focus on technologies
for the connected car is spot on with where the industry is goin
NXP and Audi's partnership is part of Audi's Progressive
Semiconductor Program (PSCP), the comprehensive semiconductor
strategy aimed at intensifying the role and engagement of
semiconductor companies in the processes of the German car
manufacturer. It is entitled "Role Model of Innovation & Speed" and
was signed in May 2012 by Ricky Hudi of Audi and Kurt Sievers of NXP. 
About NXP Semiconductors
 NXP Semiconductors N.V. (NASDAQ: NXPI)
provides High Performance Mixed Signal and Standard Product solutions
that leverage its leading RF, Analog, Power Management, Interface,
Security and Digital Processing expertise. These innovations are used
in a wide range of automotive, identification, wireless
infrastructure, lighting, industrial, mobile, consumer and computing
applications. A global semiconductor company with operations in more
than 25 countries, NXP posted revenue of $4.2 billion in 2011.
Additional information can be found by visiting 
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For further information, please contact: 
Birgit Ahlborn
+49 170 5746124 
Lilian Li
+86 21 22052615  
Melissa Chanslor
+1 415 593 8465 
Preeti Gupta
+65 6603 9022 
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