Tetley Declares 175th the "Tea" Anniversary, Celebrates With Tea Donation to
175 U.S. Food Banks
NEW PROVIDENCE, N.J., Nov. 13, 2012 (GLOBE NEWSWIRE) -- The first anniversary
is paper, the 50th is gold, and as they reach their 175th anniversary, Tetley
USA, the quintessential British tea brand, is declaring it the "tea"
anniversary. To celebrate, the brand will donate supplies of its tea to 175
food banks throughout the country through Feeding America, the nation's
leading domestic hunger-relief charity.
More than 10,000 boxes of Tetley® tea will be delivered throughout the month
of November to food banks from coast to coast - just in time for onset of cold
weather. This will provide more than 500,000 cups of tea for those in need
this winter. Tetley, the tea consumed by the most British households, has a
rich history of providing high-quality tea to the US, and the US has made
quite a contribution of its own to Tetley's legacy. The invention of the tea
bag actually came about thanks to a New York tea merchant who packaged samples
of tea in small silken bags. When consumers mistakenly put the entire bags in
their cups, they found that it brewed an excellent cup of tea. Tetley saw the
potential and brought the tea bag to market in 1939. The rest is history as
the tea bag has become the most popular method for brewing tea in the United
"Tetley has been fortunate to have such a long and rich history and we're
proud to give something back to folks who are experiencing hard times," said
Marc Birnbaum, Marketing Executive at Tetley USA. "We are hopeful that our
donation will help bring some comfort and warmth to families across the
The 175th anniversary celebration extends into December as well with the
"Brake for Tetley" contest. Consumers are invited to submit a 175-word entry
describing how they take a break with Tetley. The grand prize in this contest
is a MINI Countryman S car, which shares Tetley's modern English appeal to the
US market. In honor of the "tea" anniversary, 175 runners-up will receive
specialty limited-edition Tetley tea mugs.
The "Brake for Tetley" contest runs from November 1 through December 16.
Entrants may submit their entries online through the Tetley USA Facebook page.
The contest is open to US residents 18 and older.
For information and to enter the "Brake for Tetley" contest, and for brand
history, visit Facebook.com/TetleyUSA or follow Tetley Tea on Twitter at
@TetleyUSA. For more information about Tetley Tea, please visit
Press: For more information, contact Ali Greco at The S3 Agency, 973.257.5533
Tetley has been known as an industry leader in creating a variety of delicious
teas since it began producing tea over 170 years ago. Tetley is now part of
Tata Global Beverages, which also includes award-winning Eight O'Clock Coffee
and Good Earth Tea.Tetley has a long-standing relationship with the Ethical
Tea Partnership an organization that drives change and helps create a thriving
global tea sector that is socially just and environmentally sustainable. All
Tetley branded tea, including flavored and decaffeinated varieties, will also
be part of the Rainforest Alliance certification program, which is scheduled
for completion by 2016.
To learn more about Tetley Tea, visit www.TetleyUSA.com, become a fan on
Facebook at www.facebook.com/TetleyUSA and/or follow @TetleyUSA on Twitter.
About Feeding America
Feeding America provides low-income individuals and families with the fuel to
survive and even thrive. As the nation's leading domestic hunger-relief
charity, our network members supply food to more than 37 million Americans
each year, including 14 million children and 3 million seniors. Serving the
entire United States, more than 200 member food banks support 61,000 agencies
that address hunger in all of its forms. For more information on how you can
fight hunger in your community and across the country, visit
http://www.feedingamerica.org. Find us on Facebook at
facebook.com/FeedingAmericaor follow our news on Twitter at
This information was brought to you by Cision http://www.cisionwire.com
The following pictures are available for download:
[Image] Tetley British Blend
[Image] Tetley 175Year History Timeline
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