Martha Stewart Taps into America’s Love Affair with Crafting, Releasing a Host of New Products Just in Time for the Holidays

  Martha Stewart Taps into America’s Love Affair with Crafting, Releasing a
  Host of New Products Just in Time for the Holidays

Business Wire

CLIFTON, N.J. -- November 13, 2012

DIY pioneer Martha Stewart has released her latest Martha Stewart Crafts™
Holiday collections, with products ranging from wintry embellishments to
whimsical supplies for creating holiday decorations and homemade gifts. Martha
Stewart Crafts products cater to busy consumers by offering simple, timesaving
solutions that make decorating for the holidays easy and fun.

In recent years, crafting has grown in popularity as a hobby and a business,
with enthusiasts incorporating crafts in every room, using crafts while they
entertain, and even using them for school and art projects. In addition,
according to a 2011 Craft and Hobby Association study, more than 9.4 million
U.S. households use craft products to package or present food items. Martha
Stewart Crafts has tapped into this trend, offering attractive food packaging
and decorations like treat bags, wine labels, and cupcake wrappers, sure to be
a hit as the holidays approach.

“This season, the booming $30 billion crafting industry is more popular than
ever,” says Joy MacDonnell, Director of Education for EKSuccess. “Products
like these from Martha Stewart Crafts make decorating at home easy and
affordable, with Christmas items that transform living spaces with seasonal

Here are just a few of the fun and beautifully designed products in this
year’s Martha Stewart Crafts Holiday assortments.

Home Sweet Home for the Holidays

Wrap home-baked confections in festive packaging with the Martha Stewart
Crafts line of treat bags and wrappers.


Homemade baked goods get a finished look with these treat boxes to pack
thoughtful treats.


Give homemade breads and cakes a clean, finished look in Bakeable Trays. The
trays include cellophane, ribbon, and six giftable baking trays and labels.


Bake holiday cupcakes in festive Cottage Christmas Mini Treat Wrappers. Add a
classic holiday look to cupcakes or muffins with ornaments and candy canes.
Includes 72 pieces.

Deck the Halls

Holiday-themed home decorations from Martha Stewart Crafts go up quickly and
are easy to remove without damaging surfaces. The clings are durable enough to
reuse for years to come.


Decorate for the holidays with colorful peel-and-stick Christmas Light Clings.
Includes 12 pieces.


Glitter Snowflake Mirror Clings bring the season inside and add a wintry,
festive touch to any room. Simply stick removable clings to mirrors or glass.
Includes 12 pieces.

About EKSuccess Brands

Established in 1978, EKSuccess Brands is one of the country’s leading creative
consumer products companies. Its diversified portfolio includes more than
10,000 inspirational and creative products covering paper crafting, needle
crafting, stamping, jewelry making, kids’ crafts, painting, and more. Popular
brands include K&Company™, Inkadinkado®, Dimensions®, Jolee’s Boutique®,
Sticko®, Perler®, Martha Stewart Crafts™, and American Girl Crafts®. EKSuccess
Brands is a division of Wilton Brands LLC. For more details visit Dream. Make. Celebrate™.

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE:MSO) is a diversified media and
merchandising company, inspiring and engaging approximately 66 million
consumers a month across all media platforms with unique lifestyle content,
and has a growing retail presence with 8,500 products in thousands of retail
locations. MSLO's four magazine brands—Martha Stewart Living, Martha Stewart
Weddings, Everyday Food and Whole Living—are available in print, digital and
App formats and also makes special issues, books and utility Apps available.
The Company’s television and video programming includes the new “Martha
Stewart’s Cooking School” series, slated for debut in Fall 2012, in addition
to a vast library of how-to video available online. Martha Stewart Living
Radio is available on SIRIUS XM Channel 110. MSLO also designs high-quality
Martha Stewart products in a range of lifestyle categories available through
select retailers, including The Home Depot, Macy's, Staples (together with
Avery), PetSmart, Michaels and Jo-Ann Fabric & Craft Stores. The Company
entered into a strategic alliance with J.C. Penney Company, Inc., and will
jointly develop an e-commerce site, for a 2013 launch. The MSLO family of
brands also includes Chef Emeril Lagasse’s media and merchandising properties.
Additional information about MSLO is at


Hill & Knowlton/SAMCOR
Jennifer Mangham, 305-443-5454
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