GAME Finds Winning Team With Affiliate Window

                GAME Finds Winning Team With Affiliate Window

  PR Newswire

  LONDON, November 13, 2012

LONDON, November 13, 2012 /PRNewswire/ --

 Leading video game and console specialist retailer ,  GAME has consolidated
  its affiliate activity appointing global performance network ,  Affiliate
                         Window as its sole partner.

After years of working with two networks, GAME was able to directly compare
service levels, simplicity of tools and evaluate programme performance. The
strategy is to streamline processes where duplication exists to be more
productive, build stronger, longstanding relationships with publishers, and
introduce new and exciting products and promotional opportunities. This
includes a focus on digital downloads as well as some of the latest and
highly anticipated game and console releases such as Call of Duty: Black Ops
2 and the Nintendo Wii U .

GAME's plans for 2013 include incorporating multiple platforms and mobile apps
to reach new customers in addition to implementing retargeting and cart
abandonment campaigns. The performance channel will complement GAME's other
online marketing activities to drive cost effective and engaged traffic to the
online store in addition to offline initiatives to drive footfall in-store.

" We needed to re-think how we operated our affiliate programmes as the old
advantages of having two networks seemed outdated and less important than
offering our affiliate partners a consistent and enriched experience, " says
Steve Arbon ,  Online Marketing Manager for GAME . " Working with a single
affiliate network just made sense as it allows us to focus on what really
matters  -  affiliate strategy ,  partner relationships and most
importantly more focus on the gamer at the heart of our customer centric
campaigns. "

Anthony Clements ,  Director of Client Services adds: " The consolidation of
Game to Affiliate Window is the culmination of four years work in building a
targeted affiliate programme that is rich in retail content publishers and
able to deliver incremental performance. A proactive working relationship
between the Game and AW teams has been key to making this consolidation
possible ,  especially over the last few months. We will now look forward to
positioning the brand for success in the key Christmas trading period ,  as
well as driving acquisition through innovative new m-commerce solutions. "

The enhanced programme will aim to enlist a healthy mix of publisher types
including incentive and voucher code sites as well as content. The idea is to
address ongoing changes in consumer behaviours and to support the growth of
long-tail affiliates in addition to the next generation of super affiliates.

Contact: The Red Consultancy, GAME@redconsultancy.com ,+44-(0)20-7025-6688
 
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