Bali® Intimate Apparel Simplifies Bra Shopping Experience with Introduction of Comfort Revolution® Smart Sizes Shaping

  Bali® Intimate Apparel Simplifies Bra Shopping Experience with Introduction
  of Comfort Revolution® Smart Sizes Shaping Wirefree Bras

Bali Intimate’s Best-Selling Product Line Expands with New Bra Featuring
Supportive, Shaping Cups and Smart Sizing to Condense 16 cup-and-band Sizes to
Four Smart Sizes

Business Wire

WINSTON-SALEM, N.C. -- November 13, 2012

Bali  Intimate Apparel has taken the next step in simplifying the bra shopping
experience with its introduction of the newest addition to the Comfort
Revolution collection, the Comfort Revolution Smart Sizes Shaping Wirefree.
This new style is designed for women who prefer a lightly lined foam cup, but
want the unparalleled comfort and simplified sizing offered by the
collection’s use of seamless shape-to-fit technology.

Model wearing Comfort Revolution (R) Smart Sizes Shaping Wirefree bra. (Photo:
Business Wire)

Model wearing Comfort Revolution (R) Smart Sizes Shaping Wirefree bra. (Photo:
Business Wire)

“Our latest Comfort Revolution bra style is a perfect solution to her
innerwear needs,” said Vicki Seawright, director of marketing, Bali. “Comfort
Revolution Smart Sizes has quickly become  one of our  best-selling product
lines. Women across the United States tell us it’s the most comfortable bra
they’ve ever worn and the simple sizing makes for easier shopping and less
drama when looking for the right bra.”

Ideal for everyday wear, the four-way stretch fabric provides a flexible fit
and knit-in zones ensure women won’t have to sacrifice comfort for targeted
support. The new style features lightly lined foam cups for added shaping and
support and includes the renowned Comfort-U^® design for stay-in-place straps
and back. The Smart Sizes feature  takes the guess work out of finding the
right size through its innovative shape-to-fit technology, which whittles 16
cup-and-band bra sizes, ranging from 36C to 42DD, into four easy-to-find
sizes: small, medium, large and extra-large.

The Comfort Revolution Smart Sizes Shaping Wirefree is available in an
assortment of colors and can be purchased in department stores nationwide for
a suggested retail price of $38 (colors vary by region).

About Bali Intimate Apparel

Bali is the No. 1 national intimate apparel brand in department and mid-tier
stores^i. The Bali brand is part of HanesBrands Inc. For additional
information about Bali bras, panties and shapewear, visit the Bali website at
www.baliintimates.com or “like” us on Facebook at
www.facebook.com/bali.intimates.

^i NPD Dollar POS Data for R12M ending August 2012

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Contact:

Bali Intimate Apparel
Iman Jefferson, 312-377-0630
or
Bernadette Wallace, 336-519-6250
 
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