Auto Dealer Group Trades In Old Lighting for $400,000 in Energy Savings from GE Lighting LEDs

  Auto Dealer Group Trades In Old Lighting for $400,000 in Energy Savings from
  GE Lighting LEDs

Business Wire

EAST CLEVELAND, Ohio -- November 13, 2012

When Collection Auto Group learned it could save more than it would spend to
light its lots with new outdoor LED fixtures, the Ohio-based auto dealer
struck a sweet deal with GE Lighting. As the proud new owner of GE’s
energy-efficient ecomagination℠ Evolve™ LED Area Lights, Collection Auto
Group’s five-year lighting expense will be discounted by nearly $400,000 as
the result of using 660,000 fewer kilowatt hours (kWhs) while virtually
eliminating upkeep for years to come.

The switch to GE LED outdoor lighting will save Collection Auto Group about
$400,000 over five years ...

The switch to GE LED outdoor lighting will save Collection Auto Group about
$400,000 over five years. (Photo: GE)

Operating across Northeast Ohio, Collection Auto Group represents 21 brands
including Mercedes-Benz, Maserati and Aston Martin. The company’s goal is to
convert all of its 14 dealerships to new outdoor LED lighting in the next 12
months, starting with its flagship Mercedes-Benz location in North Olmsted.

Phase one of the project will see six existing dealerships fit with Evolve LED
fixtures, as well as two new lots currently under construction. Going forward,
GE’s outdoor LED lighting will be specified for all Collection Auto Group new

“Lighting in a car dealership is extremely important for a few reasons,” says
Bernie Moreno, president of Collection Auto Group. “Of course we have a lot of
inventory, so we’ve got to make sure the vehicles are safely displayed
outside. Secondly, dealerships use lighting to capture your attention as
you're driving by. And third, the light must represent the color of the
vehicle properly. A lot of lights out there can make a car’s color look wrong,
and that really affects the customer experience in a very bad way.”

Over the next year, Evolve LED Area Lights drawing between 101 and 217 watts
will replace predominantly 400- and 1,000-watt high-intensity discharge (HID)
fixtures at Collection Auto Group’s Mercedes-Benz, Nissan (Middleburg
Heights), Acura/Infiniti (Cleveland), Maserati (Cleveland) and Buick/GMC
(Beachwood) dealerships.

Combining energy and maintenance reductions, the lighting swap will save
Collection Auto Group nearly $77,000 a year (based on a $0.11 kWh rate and 12
hours of operation a day). GE’s comprehensive outdoor LED lighting solution
includes pole-mounted fixtures and wall packs attached to buildings, bathing
the lots in crisp, white, uniform light.

In addition to Evolve LED Area Lights in its lots, GE is providing Collection
Auto Group with more energy-efficient indoor linear fluorescent and LED
fixtures in some locations, including its corporate office building.

To learn more about lighting commercial spaces with GE’s outdoor LED fixtures,

To read more about Collection Auto Group, visit

About GE Lighting

GE Lighting invents with the vigor of its founder Thomas Edison to develop
energy-efficient solutions that change the way people light their world in
commercial, industrial, municipal and residential settings. The business
employs about 15,000 people in more than 100 countries, and sells products
under the Reveal^® and Energy Smart^® consumer brands, and Evolve™, GTx™,
Immersion ™, Infusion™, Lumination^™ and Tetra^® commercial brands, all
trademarks of GE. General Electric (NYSE: GE) works on things that matter to
build a world that works better. For more information, visit

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GE Lighting
David Schuellerman, 216-266-9702
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