Lantronix Partners With DataVision for xPrintServer Sales and

Lantronix Partners With DataVision for xPrintServer Sales and
Marketing 
New York's Largest Independent Technology Retailer to Offer iPad and
iPhone Mobile Printing Solution at Retail and Online Channels for
Upcoming Holiday Season 
IRVINE, CA -- (Marketwire) -- 11/13/12 --  Lantronix (NASDAQ: LTRX),
a leading global provider of smart M2M connectivity solutions, today
announced that it has signed a sales and marketing partnership with
New York-based DataVision Computer Video for its award-winning,
patent-pending xPrintServer(TM) family, the first line of Apple
iOS(R) print server appliances compatible with the iPad2, iPad(R),
iPhone(R), iPod(R) Touch, and virtually any device running Apple's
iOS mobile operating system.  
"Apple and Apple-related products are among our top sellers,
especially during the upcoming Black Friday, Cyber Monday and the
overall holiday season," said Albert Liniado, President of DataVision
Computer Video. "We are constantly being asked, by both consumer and
business customers, about printing solutions for the iPad and iPhone
-- and thus far, only the Lantronix xPrintServer fits the bill. It's
slick and performs exceptionally well, and its ease of set up and use
should be a hit with our customers." 
The partnership agreement provides for the xPrintServer family of
products to be promoted and offered for sale on DataVision's website,
print catalogs, online advertisements, email promotions, and on
signage and end-cap displays in its flagship retail store. 
"DataVision is an ideal partner for our xPrintServer, and for
practically every Lantronix product," said Mark D. Tullio, vice
president of worldwide marketing for Lantronix. "We have just kicked
off an aggressive global marketing push to build awareness of the
Lantronix brand, and securing partnerships with market-leading
resellers such as DataVision is a key component to the strategy.
Their reach into both consumers and IT professionals should prove
invaluable, and the positioning of our xPrintServer in retail side by
side with iPads and iPhones should serve to rapidly build brand and
drive sales." 
The xPrintServer: Open it. Plug it in. Print!
 The xPrintServer
Family is an easy-to-use hardware solution that utilizes the iOS
native print menu and requires no additional applications, software
downloads, or printer driver installations. With automatic printer
discovery and no configuration, printing is hassle-free. Simply open
the box, plug in power and Ethernet, and print -- from any iOS device
running iOS version 4.2 or later, to virtually any USB or
network-connected printer, whether wired or wireless.  
How to Buy
 The xPrintServer-Home Edition retails for $99.95 MSRP,
and the Office Edition retails for $199.95 MSRP. Both members of the
product family are available for purchase and shipping in the United
States, Canada, Mexico, and Europe through Lantronix.com, DataVision,
Fry's Electronics, and Micro Center, and leading e-tailers including
Amazon, Best Buy Online, Buy.com, CDW, Ebyte.com, Insight
Enterprises, MacMall, Mavtechonline.com, NeutronUSA, Newegg.com,
NextDayPC.com, NextWarehouse.com, PCMall, PowerMax.com,
SemiconductorStore.com, SoftwareForLess, and more.  
About DataVision
 DataVision Computer Video, Inc. is New York's
largest independent computer and video retailer. The company's
flagship SuperStore is located in Midtown Manhattan, at 445 Fifth
Avenue, at 39th Street, adjacent to the New York Public Library.
DataVision SuperStores are the most advanced computer retail
environments in the country and are often used as showcases for major
manufacturer product releases including the launch of the Apple
iMac(R) and Intel's Pentium M and Duo Core processors. Because of
DataVision's excellent relationships with all major manufacturers we
are able to offer a broader selection of products than even the
largest online retailer. DataVision is also an Authorized Service
Center for all major manufacturers including Apple, IBM, Toshiba,
Compaq, Sony, Canon & many more. DataVision can also provide Custom
Configuration of computer systems and Custom Networking Solutions.
For more information, visit www.DataVis.com.  
About Lantronix
  Lantronix, Inc. (NASDAQ: LTRX) is a global leader
of secure M2M (machine-to-machine) communication technologies that
simplify access and communication with and between virtually any
electronic device. Our smart connectivity solutions enable sharing
data between devices and applications to empower businesses to make
better decisions based on real-time information, and gain a
competitive advantage by generating new revenue streams, improving
productivity and increasing efficiency and profitability. Easy to
integrate and deploy, Lantronix products remotely and securely
connect electronic equipment via networks and the Internet. Founded
in 1989, Lantronix serves some of the largest medical, security,
industrial and building automation, transportation, retail/POS,
financial, government, consumer electronics/appliances, IT/data
center and pro-AV/signage entities in the world. The company's
headquarters are located in Irvine, Calif.  
For more information, visit www.lantronix.com. The Lantronix blog,
http://www.lantronix.com/blog, features industry discussion and
updates. 
Watch our xPrintServer launch video today! To follow Lantronix on
Twitter, visit http://www.twitter.com/Lantronix.  
Copyright 2012 Lantronix, Inc. Lantronix, Inc. and Lantronix are
registered trademarks, and xPrintServer is a trademark of Lantronix,
Inc. iPad, iPhone, iPod, iPod classic, iPod nano, and iPod touch are
trademarks of Apple, Inc., registered in the U.S. and other
countries. All other trademarks and trade names are the property of
their respective holders. Specifications subject to change without
notice. All rights reserved. 
Media Contact: 
Christine Cabori
Lages & Associates, Inc.
Christine@lages.com
949.453.8080 
Investor Contact: 
E.E. Wang
Wang Strategic Communications
investors@lantronix.com 
310-877-6039 
Company Contact: 
Mark D. Tullio
Lantronix
mark.tullio@lantronix.com
949.453.7124 
 
 
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