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This Thanksgiving, "Gobble Up" Baskin-Robbins' Turkey Cakes and New Turkey Leg Ice Cream Treats

This Thanksgiving, "Gobble Up" Baskin-Robbins' Turkey Cakes and New Turkey Leg
                               Ice Cream Treats

Baskin-Robbins Thanksgiving Survey Serves Up America's Turkey Day Preferences
and Traditions

PR Newswire

CANTON, Mass., Nov. 13, 2012

CANTON, Mass., Nov. 13, 2012 /PRNewswire/ --Baskin-Robbins, the world's
largest chain of ice cream specialty shops, is offering ice cream lovers an
extra treat this Thanksgiving holiday with its delicious Turkey Cake and new
Turkey Leg individual novelty, now available at participating Baskin-Robbins
locations nationwide. To delve deeper into turkey day trends, Baskin-Robbins
commissioned a nationally-representative, independent survey of 1,005
Americans. The survey revealed that six in 10 Americans (59%) usually bring
dessert to their Thanksgiving meal when dining as guests, making these festive
frozen treats the perfect additions for holiday gatherings.

(Photo: http://photos.prnewswire.com/prnh/20121113/NY11243)

(Logo: http://photos.prnewswire.com/prnh/20100503/NE97472LOGO)

Back this year by popular demand, the Baskin-Robbins Turkey Cake can be
customized with any (or two!) of Baskin-Robbins' delicious ice cream flavors
and is glazed with a sweet caramel topping. It's sure to add "wow factor" as
the centerpiece for any holiday dessert table. The cake serves 8-12 people and
has a suggested retail price of $32.99.

For those who can't take on a whole Turkey Cake, Baskin-Robbins is offering a
new Turkey Leg individual novelty. This whimsical frozen treat features
Baskin-Robbins' ice cream, a sugar cone and caramel glaze, playfully disguised
as one of everyone's favorite parts of a turkey. The eye-catching items are
sold as apair have a suggested retail price of$7.99 and are also available
in a four pack with a suggested retail price of $14.99.

"Baskin-Robbins is delighted to offer guests these delicious and fanciful
desserts for Thanksgiving," said Stan Frankenthaler, Baskin-Robbins Executive
Chef and Vice President of Innovation at Dunkin' Brands. "Our turkey-themed
treats will be sure to have Thanksgiving guests asking for seconds. We doubt
there will be any leftovers when these desserts arrive on holiday tables."

In addition to desserts being among the most popular items brought to
Thanksgiving meals, other notable findings from the Baskin-Robbins turkey day
survey include:

Talk Turkey to Me:

  oRoasted or Fried?Seventy-three percent (73%) of Americans who eat
    Thanksgiving turkey prefer their turkey to be roasted over deep-fried
    (13%) or smoked (8%).
  oMost popular part of the bird? Fifty-two percent (52%) chose breast meat,
    followed distantly by the thigh and leg (each 14%), among other popular
    choices.

Super Side Dishes:

  oApplying a unique spin to a Thanksgiving recipe is mostly done with side
    dishes (35%), followed closely by desserts (29%).
  oIndeed, when asked to select the most important part of the Thanksgiving
    meal, aside from the turkey, more than a quarter (28%) chose dessert –
    though side dishes ranked first, selected by 57% of Americans.
  oGiven a list of popular Thanksgiving side dishes, stuffing emerges as the
    favorite (33%), followed by mashed potatoes (26%), sweet potatoes (11%),
    and cranberry sauce (9%), among others.

Food, Friends or Football?

  oWhat's the best part of the Thanksgiving meal? More than eight in 10
    (82%) cite enjoying it with friends and family, while 9% of Americans say
    it's the leftovers they most relish!
  oAlong these lines, spending time with loved ones is Americans' favorite
    Thanksgiving Day activity (62%), besides eating. Watching football (19%)
    and parades (7%) follow.

For more information about Baskin-Robbins and its wide range of ice cream
flavors and frozen treats, visitwww.BaskinRobbins.comor follow us on
Facebook (www.facebook.com/BaskinRobbins) or on Twitter
(www.twitter.com/BaskinRobbins).

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by
Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is
the world's largest chain of ice cream specialty shops. Baskin-Robbins creates
and markets innovative, premium hard scoop ice cream and soft serve, custom
ice cream cakes and a full range of beverages, providing quality and value to
consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins
was founded in 1945 by two ice cream enthusiasts whose passion led to the
creation of more than 1,000 ice cream flavors and a wide variety of delicious
treats. For the full-year 2011, Baskin-Robbins' shops had global
franchisee-reported sales of approximately $1.8 billion. Headquartered in
Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc.
(Nasdaq: DNKN) family of companies. For further information, visit
www.BaskinRobbins.com.

Survey Methodology

Weekly telephone omnibus survey of 1,005 respondents aged 18+ and living in
the continental U.S. fielded October 26 – October 28, 2012 by GfK Custom
Research North America. The margin of error for this survey is +/-3 percentage
points.

Contact(s):
Justin Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com



SOURCE Baskin-Robbins

Website: http://www.baskinrobbins.com
 
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