West Virginia University Purchases Address Verification for

West Virginia University Purchases Address Verification for
Experian QAS and Hobsons Partner to Provide Data Quality Tools to
Higher Education 
BOSTON, MA -- (Marketwire) -- 11/13/12 --  Experian(R) QAS(R), a part
of Experian Marketing Services and a leading provider of address
verification software and services, today announced that West
Virginia University has purchased QAS Pro Web On Demand for Hobsons
Connect and ApplyYourself. The tool is expected to reduce returned
mail associated with inaccurate data entry and increase the reach of
outbound communications.  
"We want to make sure we are collecting accurate address information
on every incoming inquiry at the undergraduate and graduate level,"
said Brice Knotts, director of student systems management, West
Virginia University. "Instinctively we know this will reduce our
returned mail and save us money. More importantly, we know having an
accurate address will ensure desired materials reach students,
allowing us to better turn interested students into enrolled
Hobsons, the leader in recruitment, communication, and student
success solutions for colleges and universities, is implementing the
solution in the admissions department. Experian QAS address
verification will be used to validate all incoming student contact
information as it is being entered, preventing inaccurate data from
entering the school's database.  
"In an increasingly competitive market, it's essential for admissions
and enrollment professionals to reach and connect with students who
are a good fit for their institutions," said Todd Gibby, president of
higher education, Hobsons. "Partnering with Experian QAS helps us
fine-tune the communication strategy for institutions and ensure that
schools reach the right students at the right time with the right
"Admissions departments rely on contact data for a variety of core
functions," said David Northridge, vice president of client
retention, Experian QAS. "We are excited to be working with Hobsons
to ensure prospects, applicants, and students receive desired
communications and departments can operate more efficiently with
accurate address information."  
About Hobsons
 Hobsons helps educators, administrators, students, and
families maximize success through every stage of the learning
lifecycle. Hobsons' personalized learning, academic planning,
post-secondary enrollment, and student support solutions serve
millions of students across more than 7,500 schools, colleges, and
universities worldwide. 
About Experian QAS
 Experian QAS is an address data quality software
pioneer. The company's products capture, validate, cleanse,
standardize and enrich customer contact information. Established in
1990 with offices throughout the United States, Europe and Asia
Pacific, Experian QAS provides data validation software and services
to more than 10,000 clients worldwide in retail, education,
healthcare, insurance, finance, government and other sectors. For
more information, visit http://www.qas.com. 
About Experian Marketing Services
  Experian Marketing Services
delivers best-in-breed customer data and insight, digital-marketing
technologies and data management services into multiple regions
around the globe. By helping marketers more effectively target and
engage their best customers with meaningful communications across
both traditional and digital media, Experian Marketing Services
enables organizations to encourage brand advocacy while creating
measurable return on marketing investment. For more information,
please visit
About Experian 
 Experian is the leading global information services
company, providing data and analytical tools to clients around the
world. The Group helps businesses to manage credit risk, prevent
fraud, target marketing offers and automate decision making. Experian
also helps individuals to check their credit report and credit score,
and protect against identity theft.  
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended
31 March 2012 was US$4.5 billion. Experian employs approximately
17,000 people in 44 countries and has its corporate headquarters in
Dublin, Ireland, with operational headquarters in Nottingham, UK;
California, US; and Sao Paulo, Brazil. 
For more information, visit http://www.experianplc.com. 
Experian and the Experian marks used herein are service marks or
registered trademarks of Experian Information Solutions, Inc. Other
product and company names mentioned herein are the property of their
respective owners. 
Erin Haselkorn
Experian QAS Public Relations
1 617 385 6700
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