Leatt Corp. Announces SFI Certification of Car Racing Neck Brace and Addition
of Jorn Steffens to R&D Team
CAPETOWN, South Africa, Nov. 13, 2012
CAPETOWN, South Africa, Nov. 13, 2012 /PRNewswire/ -- Leatt Corporation
(OTCQB: LEAT), a global developer, marketer and distributor of the
Leatt-Brace®, a neck brace system designed to help prevent potentially
devastating injuries to the cervical spine (neck) for helmeted sports, today
announced that its new MRX neck brace has been certified by the SFI
Foundation, Inc. (SFI), and that industry expert, Jorn Steffens, has joined
the Company's research and product development team.
On November 1, 2012, the SFI Foundation, Inc. (SFI) notified the Company that
its new MRX neck brace for automobile racing, had been tested and certified to
the SFI's 38.1 Head and Neck Restraint System Standard. The Company expects
to launch this product in the latter half of 2013.The SFI is a non-profit
organization established to issue and administer standards for
specialty/performance automotive and racing equipment. SFI initial
certification means that the Company has proven, through an independently
administered test (authenticated and stamped by a registered professional
Engineer), that its new MRX product has met or exceeded the requirements of
the SFI Head and Neck Restraint Systems (Specification 38.1) established by
the SFI. SFI certification is valid for a 5-year period but test reports with
successful test results must be submitted to SFI at least once every 24-month
period following the date of the initial design validation test. SFI testing
is compulsory for neck protection used in automotive racing in the United
"We are delighted that our new MRX product has obtained SFI certification,"
commented Dr. Christopher Leatt, Leatt Chairman and Head of Research &
Development. "We view SFI certification as a validation of all the time and
effort that our R&D team has dedicated on the development of this product and
we look forward to its introduction to our customers in the coming months. We
are also spurred by the prospect of introducing our MRX product into the U.S.
automobile racing market where SFI certification was a requisite to gaining
On October 1, 2012, Leatt also welcomed the addition of Jorn Steffens to its
research and development team as a product development and design consultant.
Mr. Steffens brings over 20 years of knowledge and experience of the research
and development processes in the motorcycle clothing and accessories
industries and functional clothing in general, as well as of global design,
sourcing and production management. Prior to joining Leatt, Mr. Steffens was
the Procurement Manager of the UVEX Sports Group. Prior to UVEX, Mr. Steffens
was part of the management team at the MAT Group, where he served two years as
the Business Unit Manager for its Apparel and Body Protection department, and
three years as its Business Development Manager. Prior to that Mr. Steffens
served as Manager of Leidel & Kracht Schaumstoff-Technik GmbH's Body
Protection Division. Prior to his time at Leidel, Mr. Steffens served for over
thirteen years in various design and engineering capacities in the protective
clothing industry, including as Head of Product Management Global at Fairchild
Sports, a manufacturer of protective clothing and accessories, as founder and
owner of MotoPort Vertrieb, a distributor of first class motorcycle clothing
and accessories, and at DiFi Dierk Filmer GmbH, a leading German motorcycle
apparel, motorcycle spare parts and accessories distributor.
"We are pleased to have Jorn as a member of our research and development
team," commented Leatt Chief Executive Officer, Sean Macdonald. "We expect
that his addition will help us in the continued development and global
marketing of our protective products, and with our goal to expand our product
offering and the range of sports in which our safety and protective products
may be utilized."
About Leatt Corporation
Leatt Corporation develops, distributes and markets personal protective
equipment and ancillary products for all forms of sports, especially extreme
motor sports. The Leatt-Brace® is an award-winning neck brace system
considered the gold standard for neck protection for anyone wearing a crash
helmet as a form of protection. It was designed for participants in extreme
sports or riding motorcycles, bicycles, mountain bicycles, all-terrain
vehicles, snowmobiles and other vehicles. For more information, visit:
This press release may contain forward-looking statements regarding Leatt
Corporation (the "Company") within the meaning of the "safe harbor" provisions
of the Private Securities Litigation Reform Act of 1995. All statements, other
than statements of historical fact included herein are "forward-looking
statements" including statements regarding: the significance of SFI
certification of the Company's new MRX products and the ability of the Company
to successfully market its new MRX products to customers or gain entry into
the U.S. automobile racing market; the significance of Mr. Steffen's addition
to the Company's research and development team and the ability of the Company
to successfully develop and globally market new protective products and expand
the range of sports in which its products are used; the general ability of the
Company to achieve its commercial objectives; the business strategy, plans and
objectives of the Company and its subsidiaries; and any other statements of
non-historical information. These forward-looking statements are often
identified by the use of forward-looking terminology such as "believes,"
"expects," "anticipates," "seeks," "should," "could," "intends," or "projects"
or similar expressions, involve known and unknown risks and uncertainties.
These statements are based upon the Company's current expectations and speak
only as of the date hereof. Any indication of the merits of a claim does not
necessarily mean the claim will prevail at trial or otherwise. Financial
performance in one fiscal period does not necessarily mean continued or better
performance in the future. The Company's actual results in any endeavor may
differ materially and adversely from those expressed in any forward-looking
statements as a result of various factors and uncertainties, which factors or
uncertainties may be beyond our ability to foresee or control. Other risk
factors include the status of the Company's common stock as a "penny stock"
and those listed in other reports posted on The OTC Markets Group, Inc.
Chief Executive Officer
+ (27) 21 557 7257
Allen & Caron, Inc.
Rudy Barrio (Investors)
SOURCE Leatt Corporation
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