Marketing Industry Maven Olivia Scott-Perkins Debuts Omerge Alliances, A New
Entertainment Marketing Consultancy Dedicated to Independent Content Creators
NEW YORK, Nov. 13, 2012
NEW YORK, Nov. 13, 2012 /PRNewswire/ --Olivia Scott-Perkins, former CMO of
Carol's Daughter, Vice President of Alliances at Live Nation, Associate
Publisher of VIBE Magazine, and current Adjunct Marketing Professor at New
York University, recently launched Omerge Alliances, an integrated marketing
communications consultancy dedicated to independent video, film, and music
properties. Scott-Perkins is the Visionary, Founder & Principal Consultant of
this NYC-based venture.
"Being immersed in marketing communications at some of the world's most
well-known companies allowed me to cultivate my capabilities and skill set
while learning from some of the greatest minds in the industry," shared
Scott-Perkins. "Over time, I accepted my yearning to foster my entrepreneurial
spirit and set out on a path to create my own consultancy, Omerge Alliances,
merging my passion with my competencies to offer a fresh option and new
approach to the marketing management marketplace for underserved entertainment
Through Omerge Alliances, Scott-Perkins is responding to the entertainment
industry shift toward independent content creators — musicians, video content
producers, filmmakers — who can create and distribute content directly to
audiences, but need expertise in marketing campaign development and execution.
Omerge Alliances' mission is to bridge the gap to success for such new
visionaries who, without major record label or film/TV studio support, have
limited professional options for branding, launch strategy, graphic design,
brand alliances, digital and publicity services. Beyond general marketing
oversight, Omerge Alliances specializes in developing brand partnerships on
behalf of music, film, video, and traditional television entities to bring
financial and media assets to their projects.
Omerge Alliances launches providing brand partnership representation for
independent record label Curb Records and digital video series Gentlemen's
Dwelling, as well as marketing management services for independent musicians
Kelli Sae, Somi, Heston, Black Rock Revival, among others.
Omerge Alliances Overview Video: http://www.youtube.com/watch?v=-EZXnCGT7iM
Omerge Alliances Website: http://www.omergealliances.com/
ABOUT OLIVIA SCOTT-PERKINS
Scott-Perkins has amassed 17 years of strategic marketing experience in live
entertainment, television, publishing, radio and beauty, and is a graduate of
University of Missouri-Columbia (B.J. '95) and Gonzaga University (M.A. '11).
While CMO at Carol's Daughter, Scott-Perkins created landmark partnerships
with Coca-Cola, Vita Coco, and Godiva Chocolate to expand brand visibility in
lieu of media spends. At iN DEMAND Television, she created the network's
first-ever branding deals exposing iN DEMAND on 15MM Seagram's Ginger Ale
bottles, 600K Terra Chips bags, and Ghirardelli and Pizza Hut platforms. At
Live Nation, Scott-Perkins expertly led the sponsorship executions for ING
with Jennifer Lopez & Marc Anthony, Hilton Hotels, Motorola, Comcast and
As VIBE Magazine's Associate Publisher, she crafted partnerships with Rock The
Bells, Soul Summer Festival, VH1 Hip Hop Honors and VSessions. As Davidson
Marketing's first-ever music specialist, she constructed six-figure deals for
Keebler/Big Bad Voodoo Daddy and Oscar Mayer/Monica, and left Davidson with
200^+ new industry relationships and a new marketing discipline offering,
still active today under the Ogilvy Action umbrella.
Please contact Natalie Scott, firstname.lastname@example.org or 347.989.7136,
with press inquiries.
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SOURCE Omerge Alliances
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