Fan Appz Launches Personalized Marketing Platform to Help Brands Turn Fans
Empowers Clients to Use Social Data to Improve the Targeting, Personalization
and Performance of All Marketing Efforts
SAPPHIRE NOW 2012 Madrid
LOS ANGELES & MADRID -- November 13, 2012
SAP Sapphire – Fan Appz, which helps brands convert fans into loyal customers,
today launched its Personalized Marketing Platform. Available now, the
platform is a next-generation social media marketing solution that helps
companies drive conversions and repeat purchases, turning good customers into
"The fun of counting Likes, comments and retweets has faded. Companies want to
see their social media investment drive sales,"said Jon Siegal, Founder &
CEO, Fan Appz, Inc. “Meanwhile, today’s empowered consumer wants to be
addressed as a unique individual – not ‘marketed to’ as part of some mythical
“Social data holds the key,” he added. “From email addresses and demographics
to Likes, brand affinities and interests, it gives marketers the insights they
need to address consumers as individuals with relevant, meaningful messages
that drive response. That’s how social can help build customer lifetime
Unlike first-generation social media solutions that focus on building
awareness at the top of the funnel, Fan Appz’ Personalized Marketing Platform
helps brands close the sale. It makes it easy to drive engagement, capture
social data, and analyze it for actionable insights. It then helps brands put
those insights to work to improve the targeting, personalization and
performance of all of their marketing efforts, from email marketing and social
and display advertising to website and in-store promotions.
Fan Appz’ new solution runs on the SAP HANA® platform. Fan Appz chose to
support SAP HANA for its unprecedented speed and scalability, which enables
the real-time analytical processing of large volumes of complex data. Fan
Appz’ major brand clients have hundreds of millions of fans, each of which has
thousands of social data attributes.
“As the leading Spanish-language content creator in the US, Telemundo is
engaging the Fan Appz’ Personalized Marketing Platform to super-serve our
audience with content across every social media platform,” said Borja Perez,
SVP Digital and Social Media, Telemundo. “With millions of fans and followers
across the globe, we are always looking for ways to gain insights to further
connect with our audience.”
Here’s how the three components of the Personalized Marketing Platform work:
1.Fan Appz’ Social Experience Apps make it easy to grow and engage social
audiences across multiple networks, including Facebook, Twitter, Google+,
Tumblr, Pinterest and Instagram, and capture social data. The complete
suite of publishing, engagement and promotional apps – including
sweepstakes, contests, games and more – help brands drive viral engagement
to gather valuable social data inputs.
2.Fan Appz’ Consumer Insights Hub helps brands learn more about their fans,
including likes, interests and such demographics as gender, age, location,
education, relationship status, etc. Comprising an industry-leading social
data warehouse and a social OLAP dashboard, the Hub makes it easy to
capture, filter and analyze social data to glean actionable insights.
Brands can also integrate their customer and transaction data.
3.Fan Appz’ Marketing Integration Solutions empower brands to put their
social data insights to work driving conversion across all of their
marketing efforts. The marketing solutions comprise a growing series of
APIs that work with major email marketing platforms, ad targeting services
and website recommendation solutions, as well as integrations with select
Integral to its Personalized Marketing Platform, Fan Appz has also released
key innovations and enhancements to its suite of Social Experience Apps. These
include a superior mobile experience for consumers using smartphones and
tablets, a ‘Refer-A-Friend’ feature that rewards fans for sharing, and
integration with Instagram, Pinterest, Tumblr and Google+ (in addition to
Facebook and Twitter). The company also released its Prediction & Trivia Game,
which can live on sites of all kinds. Used by major brands during the London
2012 Olympics, the game reflects players actions on their Facebook timelines
and tickers, driving brand impressions and bringing still more players into
Read more about these innovations and improvements on our blog.
About Fan Appz, Inc.
Fan Appz helps brands convert fans into customers, and turn good customers
into great ones. Our Personalized Marketing Platform makes it easy to grow,
engage and learn about and convert your audiences, starting with compelling
social experiences that build awareness and drive engagement. With strong
foundations in the CRM software and Direct Marketing industries, our mission
is to help brands use social data insights to improve the performance of all
of their marketing efforts. Launched in 2010, Fan Appz is a Facebook Preferred
Marketing Developer (PMD) qualified by the PMD program in Apps and Pages. The
company is headquartered in Santa Monica, CA. For more information, visit our
site, Like us on Facebook or follow us on Twitter.
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SAP AG in Germany and several other countries.
All other product and service names mentioned are the trademarks of their
Photos/Multimedia Gallery Available:
Krista Thomas, 415-202-3523
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