Tumi and Ketel One® Vodka Debut the Tumi Mixology Set

            Tumi and Ketel One® Vodka Debut the Tumi Mixology Set

PR Newswire

NEW YORK, Nov. 13, 2012

NEW YORK, Nov. 13, 2012 /PRNewswire/ -- This holiday season, travel and
cocktail enthusiasts across the world will mix up the ultimate entertaining
experience- one part Tumi, one part Ketel One Vodka. The two brands are
teaming up to introduce a limited edition Tumi Mixology Set that will honor
the virtue of craftsmanship shared by both brands. This exclusive piece will
be introduced in late November 2012 at select Tumi stores and online at

Celebrating the artisanal and crafted philosophy prominent in Tumi's luggage
and Ketel One's vodka alike, each Mixology Set was meticulously handmade in
Italy from the finest Italian leather, nickel hardware and Poplar wood. The
result: a statement piece that transports as a mobile bar. The case is equal
parts function and design resulting in an item of distinction.

Infused with the substance and style of both Tumi and Ketel One, the set's
exterior has sleek features including Tumi's signature black ballistic nylon
with leather trim, a luggage tag and a monogram patch. Travelers can unlatch
the nickel hardware lock to reveal a full mixology experience that will entice
any palette.

The Tumi Mixology Set carries all the essential tools to craft high-quality
cocktails resting inside a stain-resistant, coated fabric interior. The set
features utensils including:

  oLeather square bottle holders laser etched with Tumi logo custom-sized to
    perfectly fit the newly designed Ketel One bottles
  oLeather holders and coasters, magnetically held into place with laser
    etched Ketel One logo
  oTwo premium martini glasses supported by slide in-and-out nickel plated
    c-channels, doubling as a coaster
  oIce bucket and ice scoop with laser etched Tumi logo
  oIce tongs
  oZester with laser etched Tumi logo
  oMetal barspoon
  oVermouth spritzer
  oTwo olive picks with laser etched Tumi logo
  oRemovable cutting board made from beech wood, with integrated recess for
    laser etched Tumi logo knife, sits into a hand-formed leather recess
  oShaker with Tumi's iconic signature laser etched pattern
  oOne-ounce and two-ounce jiggers to responsibly craft high-quality

"We are excited to partner with Tumi and unveil this one-of-a-kind Mixology
Set," said Ed Bello, Brand Director of Ketel One Vodka. "It is a true honor to
work with an iconic brand that shares the virtue of craftsmanship so prominent
throughout the history of Ketel One Vodka. We know that enthusiasts everywhere
will enjoy the set to create and safely enjoy amazing cocktails this holiday

Inspired by the crafted and historic distillation process of Ketel One, the
new Tumi Mixology Set makes the perfect gift for the recipient who has
everything and can be used to responsibly create festive drinks, like the Tumi
Tastemaker, featured below, all season long.

Tumi Tastemaker
1 1/2 ounces Ketel One Vodka
1 ounce Ginger Beer
1/2 ounce Cranberry Juice
1/2 ounce Fresh Lime Juice
Orange Bitters
1. Fill a highball glass with ice
2. Add Ketel One Vodka, cranberry juice, fresh lime juice and orange
3.Top with ginger beer and gently stir until chilled.
4.Garnish with a lime.

About Tumi
Tumi (NYSE: TUMI) is the leading international brand of premium travel,
business and lifestyle accessories. Tumi's heritage of design excellence is
one that appeals to the world's most sophisticated and demanding consumers who
choose only the best international brands to complement their unique
lifestyles. The brand is sold in 200 stores from New York to Paris to London
and Tokyo, as well as the world's top department and specialty stores and
travel retail in more than 65 countries. Tumi's success over the past three
decades can be traced to its continual focus on its founding principles of
design excellence, functional superiority, technical innovation, best-in-class
quality and outstanding customer service. For more about Tumi, visit
www.tumi.com, www.facebook.com/tumitravel, www.twitter.com/tumitravel.

About Ketel One Vodka
With ten generations of Nolet family distilling passion and expertise, the
success of the KETEL ONE® brand is built on one-to-one conversations with the
bartending community. Launched in the United States in the early 1980s,
Carolus Nolet Sr. was inspired by original recipes and techniques of his
ancestors when he created the recipe for and distinctive personality of KETEL
ONE vodka.

KETEL ONE vodka is a sophisticated and crisp, wheat-based, ultra-premium blend
crafted from small batches, using copper pot stills together with modern
distilling techniques. The 19^th century coal-fired pot still, Pot Still
Number 1, otherwise known as "Distilleerketel # 1", is one of the pot stills
used in the production process and is the inspiration for the name of this
Dutch vodka.

Each final production of KETEL ONE vodka is approved by a member of the Nolet
family prior to bottling.

After extensive research, KETEL ONE CITROEN® flavored vodka was launched in
2000, created by infusing KETEL ONE vodka with citrus essential oil essence.
Two different types of lemon from Sicily give the flavored vodka a lively,
rich sweetness, whilst one variety from Spain gives a full, distinctive taste.
Lemon from Guinea, West Africa results in a more intense character, whilst
two varieties of lime from the Caribbean give KETEL ONE CITROEN flavored vodka
an incredible note of freshness.

KETEL ONE ORANJE® flavored vodka was launched in 2010, created by infusing
KETEL ONE vodka with orange essential oil essence. The vodka is infused with
the all-natural essence of a select combination of Mandarin oranges from Italy
and Valencia oranges from Florida and Brazil resulting in the flavor of KETEL
ONE ORANJE flavored vodka.

In 2008, the Nolet Group created a 50/50 joint venture company with Diageo,
KETEL ONE Worldwide B.V., to import, sell, market and distribute KETEL ONE
vodka and KETEL ONE CITROEN flavored vodka and to maximize global growth
potential for the KETEL ONE brand.

KETEL ONE, KETEL ONE CITROEN, KETEL ONE ORANJE and the associated logos are
trademarks of Double Eagle Brands N.V.
© Double Eagle Brands N.V. 2011

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, wines and
beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and
Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the
world. The company is listed on both the New York Stock Exchange (DEO) and the
London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit
us at Diageo.com. For our global resource that promotes responsible drinking
through the sharing of best practice tools, information and initiatives, visit

Celebrating life, every day, everywhere.

Please enjoy Ketel One® responsibly.
KETEL ONE Vodka. KETEL ONE Oranje Flavored Vodka Distilled from Wheat. 40%
Alc/Vol. ©2012 Imported by Ketel One USA, Aliso Viejo, CA


Website: http://www.Diageo.com
Contact: Dan Devece, +1-212-679-6600, ddevece@hunterpr.com
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