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WebMediaBrands’ Inside Network Research Findings -- Developers Must Look Beyond App Store Promotion to Drive Mobile Game



  WebMediaBrands’ Inside Network Research Findings -- Developers Must Look
  Beyond App Store Promotion to Drive Mobile Game Downloads

   Inside Network’s Mobile App Research Service (MARS) shows importance of
                          external download factors

Business Wire

SAN FRANCISCO -- November 13, 2012

WebMediaBrands Inc.’s (Nasdaq: WEBM) Inside Network, the leader in tracking
application performance and market trends across social and mobile platforms,
today announced the publication of the first report in the recently launched
Mobile App Research Service (MARS). MARS monthly reports help companies
capitalize on the growing app economy by providing insight into user and
developer trends in specific mobile app genres.

The report, “Mobile Games: Driving Discovery,” examines mobile game user
behaviors such as game acquisition frequency versus playing frequency, genre
loyalty, and motivations for game purchases. It concludes that developers must
do more to focus on drivers beyond those in the app store. According to the
report, more consumers (23 percent) cite recommendations from the media and
friends as download influencers than such app store features as reviews (19
percent) and screenshots or video (10 percent).

“App stores have become the central hub for acquiring new mobile apps, but
they are not necessarily a destination that consumers visit frequently,” said
report author Ross Rubin, research director for Inside Network. “Generating
social media buzz, viral marketing, and more traditional word-of-mouth and
reviews from publications can factor in rising above the clutter.“

For more information about MARS and other research from Inside Network,
contact Scott Bialous, General Manager, at scott.bialous@insidenetwork.com or
visit http://research.insidenetwork.com.

About Inside Network Research

Inside Network Research is comprised of industry-leading research services
Mobile App Research Service and Social App Research Service) and products
(AppData, PageData, GPlusData, and Facebook Marketing Bible).

  * MobileAppResearchService (MARS) is our monthly mobile app research report
    package. These original reports provide insight into user and developer
    trends in specific mobile app genres, and also explore broader
    implications for the mobile ecosystem as a whole. Quarterly research
    analysis webinars are hosted for annual MARS subscribers. Clients also
    have access to up to 10 analyst calls per year to discuss research report
    topics. MARS research is led by veteran industry analyst and Inside
    Network research director Ross Rubin.
  * SocialAppResearchService (SOARS) is our monthly social app research report
    package. These original reports provide insight into user and developer
    trends in specific social app genres, and also explore broader
    implications for the social ecosystem as a whole. Quarterly research
    analysis webinars are hosted for annual SOARS subscribers. Clients also
    have access to up to 10 analyst calls per year to discuss research report
    topics. SOARS research is led by veteran industry analyst Billy Pidgeon
  * AppData is the top independent service tracking traffic and trends for
    Facebook and mobile applications. AppData provides performance data for
    specific apps and developers, historical metrics, and detailed market and
    audience information.
  * PageData is an independent service that tracks user interaction and
    engagement data for Facebook Pages. PageData provides stats on historical
    Likes, People Talking About This, Post Likes, Comments, and Shares.
  * The Facebook Marketing Bible is an ever-expanding guidebook for marketers,
    advertisers, and entrepreneurs who want to learn how to make the most of
    Facebook to increase reach and conversions.
  * GPlusData is a comprehensive service that tracks trends and statistics for
    Google+ People and Pages. Discover which individuals and brands are most
    engaging, most followed, and experiencing the most growth.

About WebMediaBrands Inc.

WebMediaBrands Inc. (Nasdaq: WEBM) (http://www.webmediabrands.com) is a
leading Internet media company that provides content, education, and career
services to social media, traditional media, and creative professionals
through a portfolio of vertical online properties, communities, and trade
shows. The Company's online business includes: (i) mediabistro.com, a leading
blog network providing content, education, community, and career resources
(including the industry's leading online job board) about major media industry
verticals including new media, social media, Facebook, TV news, advertising,
public relations, publishing, design, and mobile; (ii)InsideNetwork.com, a
leading network of online properties providing original market research, data
services, news, and job listings on the Facebook platform, on social gaming,
and on mobile applications ecosystems; and (iii)SemanticWeb.com, a leading
blog providing content, education, community resources and career resources on
the commercialization and application of Semantic Technologies, Linked Data,
and Big Data. The Company's online business also includes community,
membership and e-commerce offerings including a freelance listing service, a
marketplace for designing and purchasing logos (stocklogos.com) and premium
membership services. The Company's trade show and educational offerings
include conferences, online and in-person courses, and video subscription
libraries on topics covered by the Company's online business.

All current WebMediaBrands press releases can be found online at
http://www.webmediabrands.com/corporate/press.html

Contact:

For information on WebMediaBrands:
Caitlin McKinney, 212-547-7870
press@webmediabrands.com
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