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h.h. gregg Gets Social, Wins Friends in Sweepstakes



  h.h. gregg Gets Social, Wins Friends in Sweepstakes

 Social and Videos Propel Major Success for Retailer’s Big TV Daily Giveaway

Business Wire

INDIANAPOLIS -- November 13, 2012

Indianapolis-based appliance and electronics leader h.h. gregg (NYSE:HGG) has
wrapped up its enormously successful, second annual “Anytime, Anywhere”
Sweepstakes featuring Sharp Electronics, after giving away a Sharp 70” Class
LED television every day and $1000 h.h. gregg gift card weekly this October.
The popular sweepstakes, promoted with a heavily social campaign that featured
widely shared daily videos, captured more than twice as many entrants as the
previous year, and more than fifteen times as many Facebook likers.

Total number of entries jumped from 332,075 in 2011 to 792,943 this year –
almost 2.5 times as many. Facebook likers surged from 4,128 last year to
61,286 in 2012. And over a hundred thousand new customers joined the h.h.
gregg email community, right before the critical holiday period.

Driving much of this success was the major role played by social media and
video sharing.

Every day, entrants could earn one extra chance by sharing the video of the
day -- a new feature this year -- on social networks like Facebook, Twitter,
LinkedIn, Pinterest, Google+ and YouTube. On average, video sharers came back
to share a video almost three times throughout the month. Viral impressions
shot up throughout Facebook and Twitter, multiplying the increase in likers
over the previous year.

“This year, we brought the Sweeps to an already engaged Facebook base,” said
Jeff Pearson, senior vice president of marketing at h.h. gregg. “By utilizing
their video shares and sponsored stories, we reached networks previously
untapped. We are excited to welcome so many new members into the h.h. gregg
community.”

Creative, interactive development and program management were provided by
customer engagement agency 89 Degrees; the video series was produced by Ground
Floor Creative.

h.h. Gives, the h.h. gregg annual holiday charity promotion, begins on
November 30 and will turn to this newly increased social liker base for the
greater good. By partnering with Frigidaire and their charity, Save the
Children, likers will convert entries into donations to make a difference
where it is needed. Check out how to win while giving back, starting this
November 30, at www.facebook.com/hhgregg.

h.h. gregg

h.h. gregg is a specialty retailer of consumer electronics, home appliances,
computers, mobile products and related services operating under the name
h.h.gregg(TM) and Fine Lines(TM). h.h. gregg operates 223 stores in Alabama,
Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Maryland,
Mississippi, Missouri, New Jersey, North Carolina, Ohio, Pennsylvania, South
Carolina, Tennessee, Virginia, West Virginia and Wisconsin.

Contact:

h.h. gregg
Jeff Pearson, 317-816-1529
Jeff.Pearson@hhgregg.com
or
StandPoint Public Relations
Jim McNulty
jmcnulty@standpoint-pr.com
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