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GateHouse Media Selects Krux DMP to Power Its Audience Data

GateHouse Media Selects Krux DMP to Power Its Audience Data Strategy 
Local Media Leader Partners With Krux to Grow Revenue Through
Smarter, More Valuable Advertising 
SAN FRANCISCO, CA -- (Marketwire) -- 11/13/12 --  Krux today
announced the selection of the Krux data management platform to power
GateHouse's audience data strategy.   
GateHouse Media is the preeminent provider of local content and
advertising in the small, midsize, and large markets they serve, and
Krux is the technology leader in cloud-based consumer data
management. Together, the two firms will put consumer data to work to
help GateHouse drive new revenue from audience-aware ad products.   
GateHouse's audience targeting capabilities, powered by Krux, will
result in more premium inventory, higher prices, fewer low-value
remnant impressions, and more revenue overall. Further, with the
secure audience data transport and media connectivity delivered by
Krux Interchange, GateHouse will transform the way it connects with
the market, energizing their own ad inventory as well as programmatic
RTB inventory with high-value first-party and third-party data.  
"GateHouse Media is committed to extracting full value from our media
and data assets," stated Michael Moreau, VP of Digital at GateHouse
Media. "After extensive market review, Krux was the clear choice,
given their team's commitment to client success and the breadth,
flexibility, and security of the Krux platform. We anticipate
significant gains in ad rates from the addition of first-party data
to our private ad exchange, adhance media."  
As a leader in local media, the GateHouse operation has considerable
scale and complexity, representing hundreds of daily and weekly
newspaper websites. With Krux, they will take full advantage of their
depth and breadth, developing advanced advertising solutions to meet
the demands of an increasingly data-driven media marketplace.  
"Krux is excited to add GateHouse to our client roster," stated
Gordon McLeod, Krux's President. "They are redefining what's possible
in putting data to work in local media, and we're proud to partner in
support of their breakthrough audience and targeting strategy."   
Krux's cloud-based infrastructure helps companies like GateHouse
protect, manage, and monetize consumer dat
a signatures across all
digital screens and sources. With the Krux platform in place,
GateHouse will be able to analyze their audience with new levels of
precision and turn those insights into action, serving up web
experiences that are more relevant and more valuable to benefit
consumers and marketers alike.  
About Krux 
 Founded in 2010, Krux delivers data fabric for the
consumer web. Krux technology helps companies protect, manage, and
monetize data across screens and sources. With Krux, companies give
their consumers cooler, safer, faster, smarter web experiences. With
Krux, consumers gain confidence that their favorite websites are
operating under the plain light of day. Companies across the US,
Europe and Asia have adopted Krux technology, including The New York
Times, NBC Universal, Sanoma Media, Triad Retail Media, Wikia,
Recruit, CarSales.com.au, Financial Times, NBCNews.com, GrooveShark,
and The Wall Street Journal Digital Network. Find out more at
www.krux.com.  
About GateHouse Media, Inc.
 GateHouse Media, Inc., headquartered in
Fairport, New York, is one of the largest publishers of locally based
print and online media in the United States as measured by its 78
daily publications. GateHouse Media currently serves local audiences
of approximately 10 million per week across 21 states through
hundreds of community publications and local websites. GateHouse
Media is traded in the over-the-counter market under the symbol
"GHSE."  
Press Contact:
Lauren Karp
lauren@krux.com
415.533.4000 
Michael Moreau
mmoreau@corp.gatehousemedia.com
781-433-6750 
 
 
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