Dell Helps Tippett Studio Animate the Twilight Saga Wolves Faster with Five Times More Detail

  Dell Helps Tippett Studio Animate the Twilight Saga Wolves Faster with Five
  Times More Detail

  *The Twilight Saga’s animated wolves become more life-like with Dell
    solutions
  *Dell helps Tippet Studio go from 9,000 to 35,000 hours’ worth of rendering
    per night
  *Tippett Studio chooses Dell over HP and Apple for hardware, services,
    support and solutions

Tweet This: @Dell helps Tippett Studio animate @Twilight wolves better &
faster http://dell.to/WM4D1Q #VFX #Twilight

Business Wire

ROUND ROCK, Texas -- November 13, 2012

Dell is enabling Tippett Studio, the Academy Award™-winning visual effects
studio behind many major motion pictures including The Twilight Saga, to scale
their business while increasing quality and productivity. With Dell solutions,
Tippett Studio is able to deliver five times more shots to their clients each
week and increase nightly rendering almost fourfold within their existing
footprint and at no additional power consumption.

In the fast-paced industry of film production and animation, the scalability
of Dell hardware and flexibility of Dell financing has helped Tippett Studio
respond quickly to difficult client requests. Prior to working with Dell,
Tippett Studio was challenged with a costly, outdated IT infrastructure that
struggled to support the complexity of their work to create photorealistic
animations and effects, such as the wolf characters in The Twilight Saga
series. Tippett Studio’s render farm, network and workstations needed updating
in order to meet their clients’ demands for increasingly realistic images
without taking up more datacenter footprint or power.

“When watching a movie like Breaking Dawn, it’s easy to forget about the
complex visual effects work that goes into the movie on the backend precisely
because animation studios like Tippett work so hard to make the animation
flawlessly realistic,” said Laurie Hutto-Hill, general manager for Dell
Telecommunications, Media & Entertainment. “We’re proud to be a part of this
incredibly creative, complex process. Tippett Studio is a prime example of
what our solutions can help accomplish in the media and entertainment space.”

“We chose Dell for two reasons: First is their approach to understanding and
serving our needs,” said Sanjay Das, CTO, Tippett Studio. “The hardware was
only one part of the equation. We weren’t looking for a vendor; we were
looking for a partner that would understand filmmaking and get creative
themselves in crafting solutions including financing options for us. Dell
stepped up to the plate and gave us solid options for meeting our needs. The
second reason we chose Dell is that Dell ProSupport with Mission Critical
provides better support and is more reliable than HP.”

To ensure the continual flow of artistic work, Tippett Studio worked with Dell
ProSupport, Dell Financial Services and Dell Consulting Services to update its
render farm and infrastructure in phases with new Dell PowerEdge C6145
servers, a Dell Force10 S4810 switch and Dell Precision T3500 and T5500 tower
workstations and M6700 mobile workstations.

“Our space, power and HVAC limitations make Dell PowerEdge C6145 servers a
good fit for us,” said Das. “They give us more processing power in the same
rack space. We’ve increased almost fourfold the number of cores we can fit in
one rack compared with what we had three years ago. Our render farm is now up
to 3,000 cores.”

With Dell’s Precision workstations and PowerEdge servers, Tippett Studio has
gone from 9,000 hours’ worth of rendering each night to 35,000 hours,
increasing nightly rendering almost fourfold without taking up any additional
space or using more power or cooling. Furthermore, the updated render farm
allows Tippet Studio to produce five times the number of shots. Just a few
years ago, the studio delivered no more than 200 shots a year to clients, and
it can now produce 1,000 shots a year due to the high-density cores in the
Dell servers.

Increasing render speeds and quantities in shorter amounts of time helps the
studio create more life-like and detailed animated characters as represented
by the increased level of detail in the animated wolves in The Twilight Saga:
New Moon movie; 2 million hairs per wolf in New Moon to 10 million hairs per
wolf in Breaking Dawn, Part 1, a five-fold increase in the level of detail.

Tippett Studio has also standardized on Dell Precision workstations. Dell came
out on top after Das and his team tested Dell’s Precision tower workstations
alongside HP’s and Apple’s legacy systems. “The Dell Precision tower
workstations performed much better than the HP systems,” Das said. In total,
Tippett Studio has more than 200 Dell Precision tower and mobile workstations
deployed across the company in areas including animation, art, FX, lighting,
compositing and production management.

In addition to render farm and workstation improvements, Das chose to
implement a Dell Force10 switch to “compensate for some of the limitations we
have with our other switches.” Providing Tippet Studio and Das with extra
peace of mind, Das reports that with Dell Force10, “we haven’t had a single
failure.”

In addition to enhanced efforts on The Twilight Saga and other major motion
pictures, Tippett Studio has worked with Dell Financial Services to meet a
variety of client demands including acquiring the technology needed for a
particularly tricky request from Warner Bros. to animate an additional scene
for the Harry Potter and the Deathly Hallows, Part 2 movie in 10 weeks, a
project that would normally take at least four months. By partnering with Dell
Financial Services, Tippett was able to eliminate the access to capital
barrier and increase its data center server cores by 30 percent in just one
week to meet the Warner Bros. challenge.

“I sleep better at night knowing we have a technology partner that understands
the complexities and challenges of our compute infrastructure,” Das said. “And
during the day, my team can focus less on system administration and more on
improving efficiencies in the workflow and improving the creative output of
our studio.”

Additional Information:

  *Dell Telecommunications, Media & Entertainment
  *Dell Customer Stories: Tippett Studio
  *Dell Customer Stories: Tippett Studio Video

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services that give them the power to do more. For more
information, visit www.dell.com.

Join us at  Dell World 2012 – The Power to Do More. Technology professionals
will learn from one another and identify key challenges and opportunities
connected to the top forces changing business today. Learn more at
www.DellWorld.com or follow #DellWorld on Twitter.

Dell, Precision, Dell Force10 and ProSupport are trademarks of Dell Inc. Dell
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Contact:

Dell Inc.
Katie Schaeffer, 512-728-3812
Katie_Schaeffer@dell.com
or
Lauren Mauro, 512-723-6957
Lauren_Mauro@dell.com
 
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