New Storage and Management Features for IBM PureSystems Help Clients Reduce Costs, Increase Utilization

 New Storage and Management Features for IBM PureSystems Help Clients Reduce
                         Costs, Increase Utilization

New Flex System Technologies Represent an Evolution Beyond Blade Computing

PR Newswire

ARMONK, N.Y., Nov. 13, 2012

ARMONK, N.Y., Nov. 13,2012 /PRNewswire/ --To help clients increase their IT
utilization and reduce datacenter operation costs, IBM (NYSE: IBM) today
introduced new mobile, management and storage components for its PureFlex and
Flex System portfolios. Key among these components is a new storage system to
help improve storage utilization as much as 30 percent while delivering
extraordinary ease of use.

(Logo: )

This storage system is tightly integrated with IBM Flex System Manager and
uses IBM Storwize family virtualization and unique IBM Real-time Compression
technologies to help clients reduce storage requirements by up to 80 percent.
As a result, clients can run their most important workloads with no
application performance degradation.

IBM also unveiled new capabilities for PureFlex and Flex Systems that will
provide the management and administration tools clients need to effectively
increase their datacenter utilization. These include: integrated end-to-end
storage management; mobile access to the system for clients through a wide
range of mobile devices (Android, Blackberry and iOS); and centralized control
of user id's and passwords across nodes and chassis for greater system
security. These features will build upon the capabilities of Flex System
Manager to help organizations more efficiently create and manage their IT

Recent research from IDC illustrates that one of the main challenges IT
organizations face today is around the deployment, management, and
administration of servers – which are consuming a larger portion of the
overall IT budget and consequently leaving fewer resources to spend on new
projects. Sixteen years ago the bulk of IT budgets was spent on hardware, with
less than 30 percent on management and administration. By 2013, that
relationship will have completely flipped and management now will drive nearly
70 percent of all expenditures. (1)

"Clients are telling us that when they look to upgrade the legacy servers and
storage that constitute their current IT infrastructures they don't want to
spend too much time and effort tuning and managing the new systems," said
Andrew Monshaw, GM IBM PureFlex. "These are the companies that are turning to
PureSystems to reduce their costs and increase their datacenter utilization."

To date, more than 1,000 PureFlex and Flex Systems have shipped  in more than
40 countries around the world. Clients are installing IBM PureFlex or Flex
System to help reduce IT cost and complexity. For example:

  oFinnish IT outsourcing services and data center services provider
    Academica will use PureFlex to rededicate time formerly spent on IT
    maintenance and support to driving customer service support and developing
    new services. As a result of this new allocation of resources, Academica
    will be able to focus on expanding its business by improving services to
    meet evolving customer requirements.
  oChina's Xi'an University of Architecture and Technology will use IBM
    PureFlex to help improve the quality of education services offered to
    students and launch the university's Digital Campus platform and student
    Campus Card.
  oIndia's Thane Bharat Sahakari Bank selected a Smarter Computing solution
    built on IBM PureFlex over its existing environment to create an
    intelligent infrastructure designed to help the bank manage growth,
    introduce new client services and boost its profitability.

"IBM PureSystems is the ideal choice because it helps us in three main areas,"
said Shriram Date, CEO, Thane Bharat Sahakari Bank. "First, it reduces our
cost and complexity - simplifying and reducing steps across the complete IT
life cycle; second, it provides additional security by helping reduce
enterprise risk with trusted protection built in from the hardware up; and
third, PureSystems significantly reduces new application deployment times."

New Flex System Components

The IBM Flex System goes beyond competitor's blade configurations and provides
the elements for IBM PureFlex. IBM Flex Systems are built-to-order offerings
for clients who want to custom build and tune configurations to their specific
requirements. This allows them to select the specific compute, systems
networking and optional storage and management required to support their
specific workloads.

As part of today's announcement, IBM is unveiling new and enhanced elements
for all four aspects of the Flex System including:

  oManagement: A New  version of IBM Flex System Manager that  will allow
    clients to bring new components online faster, provide better monitoring
    and alerts and more easily integrate applications, services and workloads
    through a new, even easier user interface and mobile access.
  oStorage: Integrated Flex System V7000 storage node with built-in
    virtualization, intelligent tiering, and IBM Real-time Compression® that
    enables storing up to five times as much data in the same physical disk
  oProcessors: New POWER7+, x440 and x220 compute nodes will provide clients
    with a wide range of advanced processing technology to deliver workload
    optimization and choice for client datacenters. Also, all POWER compute
    nodes are now available as build-to-order components in Flex System.
  oNetworking: New converged fabric switches providing Fibre Channel over
    Ethernet and new adaptors will allow clients to choose from a wide variety
    of advanced networking technologies that integrate into existing network
    topologies and provide optimized bandwidth for their workloads.

IBM Business Partner Ecosystem Continues to Expand

For IBM Business Partners, PureSystems creates a new services opportunity to
help clients solve the complexity of enterprise IT, reduce costs and encourage
innovation. From resellers to distributors and Independent Software Vendors
(ISVs), more than 2500 Business Partners have received PureSystems
certifications. PureSystems currently run tens of thousands of existing ISV
applications across four operating environments including Windows, Linux, AIX,
and IBM i operating system. Additionally, Business Partners have created more
than 250 new solutions and applications that are optimized to run on
PureSystems. These patterns of expertise, which span 20 industries, can be
accessed through the IBM PureSystems Centre. They include leading solutions
from some of the world's largest ISVs, including ERP systems and applications
for the banking, marketing, healthcare and energy industries. Additionally,
partners are able to perform many of the configuration and deployment services
that previously came only from IBM and are optional and optionally available
to be performed by qualified business partners.

To help address the new opportunity that PureSystems presents, IBM is also
providing training, marketing, certifications and technical validation support
to its Business Partners. For instance, dozens of IBM Innovation Centers in
cities such as Bangalore, Dublin, Johannesburg and Shanghai are helping
Business Partners develop and test their applications using IBM PureSystems.
Business Partners can also bring their clients to IBM Innovation Centers to
see PureSystems technology at work.

For more information on IBM PureSystems visit:

(1) Source: IDC; Converged Systems: End-User Survey Results; Doc #236966,
September 2012;

IBM, the IBM logo,, PureSystems, PureFlex, PureApplication, PureData,
Flex System, Storwize, Real-time Compression, Smarter Planet and the planet
icon are trademarks of International Business Machines Corporation, registered
in many jurisdictions worldwide. Other product and service names might be
trademarks of IBM or other companies. For a current list of IBM trademarks,
please see

IBM Global Financing offerings are provided through IBM Credit LLC in the
United States and other IBM subsidiaries and divisions worldwide to qualified
commercial and government clients. Rates and availability are based on a
client's credit rating, financing terms, offering type, equipment and product
type and options, and may vary by country. Other restrictions may apply.
Rates and offerings are subject to change, extension or withdrawal without
notice and may not be available in all countries.

All other company, product or service names may be trademarks or registered
trademarks of others. Statements concerning IBM's future development plans and
schedules are made for planning purposes only, and are subject to change or
withdrawal without notice. Reseller prices may vary.

Media Contact(s)

Chris Rubsamen
Global Communications
IBM Systems and Technology Group
(914) 766-4280


Press spacebar to pause and continue. Press esc to stop.