LPL Financial Welcomes Level Four® Group To Broker-Dealer And Hybrid RIA Platforms

   LPL Financial Welcomes Level Four® Group To Broker-Dealer And Hybrid RIA

-- Independent Advisor Group Encompasses Approximately 50 Financial Advisors
with Nearly $1 Billion in Client Assets --

-- Transition Augments Level Four® Group's Focus on Fee-for-Service Wealth
Management within a Holistic Financial Services Model --

PR Newswire

SAN DIEGO, Nov. 13, 2012

SAN DIEGO, Nov. 13, 2012 /PRNewswire/ --LPL Financial LLC, the nation's
largest independent broker-dealer*, leading RIA custodian and wholly owned
subsidiary of LPL Financial Holdings Inc. (NASDAQ: LPLA), today announced that
Level Four^® Group, a leading independent advisor group, has affiliated with
the LPL Financial broker-dealer platform.Additionally, Level Four^® Group
will also utilize the LPL Financial RIA platform as its principal custodian
through its independent registered investment advisory (RIA) firm, Level
Four^® Advisory Services, LLC.As part of this move, Level Four^® Group, which
has close to $1 billion in client assets, is transitioning approximately 50
licensed independent financial advisors.

Based in Plano, TX, Level Four^® Group provides business development and
support services for financial professionals, as well as wealth management and
risk management services. Originally established to provide business
development and consulting services to accounting firms and independent CPAs
seeking to add wealth management to their accounting practices, Level Four^®
Group has grown to encompass 25 full-time, independent financial investment
advisors and 25 accounting firms and independent CPAs offering investment
advisory services. Level Four^® Group has four retail offices: two in the
Dallas-Fort Worth area, one in Austin, TX, and one in Irvine, CA.

Jake Tomes, CEO of Level Four^® Group, said, "Today, significant changes are
occurring throughout the wealth management industry, and Level Four^® Group is
positioned to grow by capitalizing on these changes. Along with the trend of
financial advisors increasingly seeking independence, there is a growing
movement, already dominant in many countries throughout the world, toward
providing financial advice on a fee-for-service basis.We believe more of our
advice will be priced on an hourly basis, on a project basis, or as part of a
package of services. This shift also parallels a movement toward providing
clients with a comprehensive suite of services, as in a family-office
environment, wherein the client can receive not only wealth management but
tax, estate planning, insurance and other financial consulting services."

Mr. Tomes continued, "Level Four^® Group has put into place systems that
position us to grow rapidly in this new industry landscape. Our transfer to
LPL Financial will be instrumental in attracting talented independent advisors
who share our vision for growth and who wish to advance their own practices to
the next level. Viewed within this context, LPL Financial, in our opinion, is
simply the strongest independent broker-dealer: Its tools and resources
provide independent advisors with the quality support they need, while its
powerful brand image is also a potent draw for its platform. At the same time,
LPL Financial offers Level Four^® the flexibility we require to accommodate
both our business model and the spectrum of independent advisor models that we
support. We are very excited about joining forces with LPL Financial."

Bill Morrissey, Executive Vice President of Business Development at LPL
Financial, said, "We are delighted to welcome a large, successful and
sophisticated independent advisor group such as Level Four^® Group and its
affiliated advisors to the LPL Financial broker-dealer and hybrid RIA
platforms. Level Four^® Group's decision to affiliate with our platform is a
reflection of the unparalleled breadth of capabilities LPL Financial can
deploy to support sophisticated and highly successful advisor groups. We look
forward to helping Level Four^® Group reinforce its position as an emerging
industry leader, and align our resources around the firm's unique business
model within the advisory space."

About Level Four® Group
Based in Plano, TX, Level Four^® Group provides extensive business development
and operational support to accounting firms and financial professionals
seeking to create a holistic financial services offering. Its office of
supervisory jurisdiction (OSJ) provides support services to over 50 financial
professionals, and its coaching and training services drives its philosophy
across its members' practices. Its SEC-registered investment advisor (RIA),
Level Four^® Advisory Services, LLC, is an independent, full-service
investment management firm providing a broad array of financial services,
including retirement planning, tax management, estate planning, risk
management, education funding, investment management, employee and executive
benefits. Level Four^® Insurance Services, LLC, its managing general agency,
provides a wide range of risk management services to its network of financial
advisors. More information is available at

About LPL Financial
LPL Financial, a wholly owned subsidiary of LPL Financial Holdings Inc.
(NASDAQ: LPLA), is the nation's largest independent broker-dealer (based on
total revenues, Financial Planning magazine, June 1996-2012), a top RIA
custodian, and a leading independent consultant to retirement plans. LPL
Financial offers integrated technology, comprehensive clearing and compliance
services, practice management programs and training, and independent research
to over 13,100 financial advisors and approximately 685 financial
institutions. In addition, LPL Financial supports over 4,500 financial
advisors licensed with insurance companies by providing customized clearing,
advisory platforms and technology solutions. LPL Financial and its affiliates
have approximately 2,900 employees with headquarters in Boston, Charlotte, and
San Diego.For more information, please visit

Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice
offered through Level Four Advisory Services, a registered investment advisor.
Level Four^® Advisory Services, Level Four^® Group, and Level Four^® Insurance
Services LLC are separate entities from LPL Financial.

*Based on total revenues, Financial Planning magazine, June 1996-2012

Forward-Looking Statements

This press release may contain forward-looking statements (regarding
management expectations, strategic objectives, business prospects, financial
results, and other similar matters) that involve risks and uncertainties. The
words "anticipates," "believes," "expects," "may," "plans," "predicts," "will"
and similar expressions are intended to identify forward-looking statements,
although not all forward-looking statements contain these identifying words.
Forward-looking statements are not guarantees that future results, plans,
intentions or expectations expressed or implied by LPL Financial Holdings Inc.
or its affiliates will be achieved. Matters subject to forward-looking
statements involve known and unknown risks and uncertainties which may cause
actual results to be materially different than those expressed or implied by
forward-looking statements. Important factors that could cause or contribute
such differences include, but are not limited to, LPL Financial LLC's ability
to successfully transition the Level Four^® Group-affiliated advisors to its
platform, changes in general economic and financial market conditions,
fluctuations in the value of assets undercustody, effects of competition in
the financial services industry, changes in the number of our financial
advisors and institutions and their ability to effectively market financial
products and services, the effect of current, pending and future legislation,
regulation and regulatory actions, and the other factors set forth in Part I,
"Item 1A. Risk Factors" in LPL Financial Holdings Inc.'s 2011 Annual Report on
Form 10-K, which is available on and



Media Contacts
Matthew Griffes / Joseph Kuo
Haven Tower Group LLC
(206) 402 5853 or (206) 420 3851 or


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