Moffitt Cancer Center Launches Award-Winning Website on Bridgeline Digital's iAPPS Product Suite

Moffitt Cancer Center Launches Award-Winning Website on Bridgeline Digital's
iAPPS Product Suite

BURLINGTON, Mass., Nov. 13, 2012 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc.
(Nasdaq:BLIN), the Digital Engagement Company™, today announced the recent
launch of the Moffitt Cancer Center's new website at The new
website, powered on iAPPS Content Manager, iAPPS Marketier and iAPPS Analyzer,
is a 2012 Web Marketing Association's WebAward winner for Healthcare Provider
Standard of Excellence. Moffitt joins a growing number of hospitals and
healthcare organizations, including Children's Hospital Colorado, Maryland
Hospital Association and Winchester Hospital to select Bridgeline Digital and
the iAPPS Product Suite to power its next generation websites.

Bridgeline redeveloped the new site with Moffitt's primary objective in mind;
to be the pre-eminent online cancer research and resource site for its
patients, researchers, physicians and support groups. Moffitt is now poised to
meet its online goals which include expanding the awareness of treatment
options for patients and researchers, increasing conversions between site
visits and appointments, driving higher charitable donations and creating a
community amongst patients, survivors and loved ones.The community aspect was
especially important to Moffitt as they strive to have a lifetime connection
with patients and survivors through the website. Bridgeline developed a
testimonials section as well as an option for patients to create "Care Pages,"
which are private micro-sites that can be used to update friends and family
with news and photos as well as collect messages of support from loved ones.

Another requirement by Moffitt was for its marketing department to maintain
control and have the ability to edit and produce content without the aid of
their IT support group. With iAPPS Content Manager's built-in capabilities
that streamline publication processes, Bridgeline was able to put content
management back into the hands of Moffitt's marketing department.

"Our goal with the new website was to offer our patients and those interested
in Moffitt a site that was easy to navigate and could answer any question they
might have about cancer and cancer treatment.We've achieved this goal with
the new as every page demonstrates Moffitt's personalized, team
approach to the prevention and cure of cancer," said Joseph Hice, Vice
President of Marketing at Moffitt. "With iAPPS, the site is easy to update and
maintain which will make it a much more important channel in our efforts to
reach cancer patients and their loves ones throughout the Tampa Bay area,
Florida, and the nation."

About Moffitt Cancer Center

Located in Tampa, Moffitt is one of only 41 National Cancer
Institute-designated Comprehensive Cancer Centers, a distinction that
recognizes Moffitt's excellence in research, its contributions to clinical
trials, prevention and cancer control.Since 1999, Moffitt has been listed in
U.S. News & Report as one of "America's Best Hospitals" for cancer.With more
than 4,200 employees, Moffitt has an economic impact on the state of nearly $2
billion.For more information, visit, and follow the Moffitt
momentum on Facebook, twitter, and YouTube.

About Bridgeline Digital

Bridgeline Digital (Nasdaq:BLIN), The Digital Engagement Company™, enables its
customers to maximize the performance of their mission critical websites,
intranets, and online stores. Bridgeline's iAPPS^® platform deeply integrates
Web Content Management, eCommerce, eMarketing, and Web Analytics to help
marketers deliver online experiences that attract, engage and convert their
customers across all digital channels. Bridgeline provides end-to-end Digital
Engagement solutions and boasts an award-winning team of interactive services
professionals. Headquartered in Burlington, Mass., with nine additional
locations throughout the U.S. and an Asia Pacific headquarters in Bangalore,
India, Bridgeline has thousands of customers that range from middle market
organizations to Fortune 1,000 companies. To learn more, please visit or call (800) 603-9936.

CONTACT: Kim Brown
         Bridgeline Digital, Inc.
         Director, Corporate Communications
         Genna Price
         Intermark Public Relations
         Account Supervisor
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