Toyota Opportunity Exchange matches minority businesses with its suppliers

  Toyota Opportunity Exchange matches minority businesses with its suppliers

Success stories number in hundreds; more than $75 million in contracts past
two years

PR Newswire

CINCINNATI, Nov. 13, 2012

CINCINNATI, Nov. 13, 2012 /PRNewswire/ --Keith White, president of Liggon
Trucking, felt pretty good when he headed back to Evansville, Ind., following
his first visit to the Toyota Opportunity Exchange last November.

By the time the two-day event that provides minority-owned businesses like
Liggon the opportunity to network with Toyota's direct suppliers was over,
White had solidified a deal with Tier I supplier Millennium Steel Service that
involved him adding a flatbed-hauling division to his company. It also meant
the addition of nine employees, six trucks and $1.2 million in new 2012

"It helped us see another avenue for growth," said White, whose four-year old
company previously focused only on the dump-truck hauling side of the
business. "We had been working with Millennium to expand, but it was at
Opportunity Exchange where we were able to sit down and solidify a plan and
strategy. Toyota has created a legacy of encouraging its Tier I suppliers to
develop and open the door for smaller minority-owned companies."

Toyota Motor Engineering & Manufacturing North America (TEMA) concludes the
23^rd running of the event today at the Duke Energy Convention Center in
downtown Cincinnati. In all, nearly 1,600 people will have gathered at one of
the largest minority business events in the country -- free of charge. Over
just the past two years, more than $75 million worth of contracts were
generated by minority business enterprises (MBEs) as a result.

Adrienne Trimble, manager, supplier diversity for TEMA, said the experience by
Liggon and Millennium is what the event is all about. "Each year, Opportunity
Exchange offers our current and prospective suppliers a targeted forum for
establishing and building meaningful business relationships. We expect many
more success stories this year."

The event kicked off yesterday with seminars and panel discussions focusing on
several topics, including how MBEs and Tier I suppliers can turn these
relationships into opportunities. Also, Toyota MBE suppliers (both direct and
indirect) shared their success stories in relation to how innovation leads to
lower cost of products, resulting in more business.

John E. Pepper, Jr., chairman of the National Underground Railroad and Freedom
Center and retired chairman and CEO of The Procter & Gamble Co., provided the
keynote presentation at today's breakfast. Following the breakfast, the
tradeshow floor opened for business.

Over the course of two decades, Opportunity Exchange has helped generate new
business for MBEs and continues to help direct suppliers diversify their own
supply base. These partnerships help add value and innovation to Toyota's
products and services. For more information about Toyota's supplier diversity
program please visit

About Toyota
Toyota (NYSE:TM) established operations in North America in 1957 and currently
operates 14 manufacturing plants. There are more than 1,800 Toyota, Lexus and
Scion dealerships in North America which sold over 1.8 million vehicles in
2011. Toyota directly employs more than 37,000 in North America and its
investment here is currently valued at more than $23 billion, including sales
and manufacturing operations, research and development, financial services and
design. Toyota's annual purchasing of parts, materials, goods and services
from North American suppliers totals nearly $25 billion. Toyota currently
produces 12 vehicles in North America, including the Avalon, Camry, Corolla,
Highlander, Matrix, RAV4, Sienna, Sequoia, Tacoma, Tundra, Venza and the Lexus
RX 350. For more information about Toyota, visit or

SOURCE Toyota Motor Engineering & Manufacturing North America, Inc.

Contact: Tania Saldana, +1-859-815-9968
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