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Alliance Data's LoyaltyOne Business Announces dotz Program Expansion within Brazil's Northeast Region

 Alliance Data's LoyaltyOne Business Announces dotz Program Expansion within
                          Brazil's Northeast Region

New Partners Also Accelerate Growth of National Coalition Loyalty Program

PR Newswire

DALLAS, Nov. 13, 2012

DALLAS, Nov. 13, 2012 /PRNewswire/ --Alliance Data Systems Corporation (NYSE:
ADS), a leading provider of loyalty and marketing solutions derived from
transaction-rich data, announced that CBSM - Companhia Brasileira De Servicos
De Marketing ("Dotz"), operator of Brazil's dotz loyalty program
(www.dotz.com.br), in which LoyaltyOne holds a sizeable equity stake, has
expanded into Recife, a metropolitan region comprising 8 key cities and with a
total population of 3.7 million.

(Logo: http://photos.prnewswire.com/prnh/20051024/ADSLOGO )

Recife follows on the heels of the expansion into Fortaleza, which dotz
entered earlier this year, and both of which are significant metropolitan
areas in Brazil's Northeast region. Recife is the largest city in the
metropolitan region with a population of 1.5 million, the largest commercial
center and fifth-largest metropolitan area in the State of Pernambuco.

Consumers can collect dotz (points) at a growing number of national and
regional sponsors in Brazil. With this latest expansion, the dotz program now
operates in five markets in Brazil: Belo Horizonte; Brasilia; Sao Paulo State
Interior; Fortaleza; and Recife, with a combined population of more than 18
million people. To date, excluding Recife, more than 5 million consumers have
enrolled in the program, already surpassing the year-end membership goal of 4
million. Additionally, exploring expansion in other regions of Brazil
continues to move forward.

New Partners

Dotz also announced new partners joining the successful coalition loyalty
program. New partners in the Recife metropolitan region include Dislub, a
significant gas and service station chain with a strong presence throughout
Brazil's Northeast region with 170 locations; Nagem, an office and stationary
supplier; Jurandir, a household goods and clothing retailer; Tupan, a DIY
retailer;  and, Esplanda Express, a men's and women's boutique fashion
retailer.

These new partners join dotz's existing pillar partners expanding into Recife
including Banco do Brasil, one of Brazil's largest national banks; Ale, one of
the nation's largest gasoline station chains; Bob's, a national fast food
restaurant chain; Atlantica Hotels & Resorts, an upscale hotel chain; L'acqua
di Fiori, a cosmetics retailer; and Pague Menos, a leading national Brazilian
drug store chain.

"The dotz program is experiencing accelerated momentum," said Bryan Pearson,
president of LoyaltyOne. "The expansion of national pillar partners, and the
introduction of new regional retailers underscore the significant consumer
interest in the program and the member value proposition. We will continue to
work closely with the Dotz leadership team to explore new markets, open up new
partner categories and drive dotz (point) issuance moving forward."

"Our presence in five markets and the signing of new partnerships in a
relatively brief period of time speaks to the strength of the dotz loyalty
program, and is further validation of our expansion strategy," said Roberto
Chade, president of Dotz. "We anticipate seeing continued increases in both
partner penetration and member participation as we explore the viability and
enter new markets throughout Brazil."

The Coalition Loyalty Model; Geographic Market Opportunity

The dotz coalition loyalty program is similar to the Canadian AIR MILES®
Reward Program - consumers can join online or at multiple participating
sponsor locations to collect points on their dotz collector cards. Consumers
accumulate dotz points through everyday shopping, which can be redeemed for
various rewards.

Brazil has the fifth-largest population in the world with more than 190
million citizens (versus approximately 35 million in Canada) and has the
characteristics required to host a successful coalition loyalty program.

About LoyaltyOne

LoyaltyOne is a global leader in the design and implementation of coalition
loyalty programs, customer analytics and loyalty services for Fortune 1000
clients around the world. LoyaltyOne's unparalleled track record delivering
sustained business performance improvement for clients stems from its unique
combination of hands-on practitioner experience and continuous thought
leadership. LoyaltyOne has over 20 years history leveraging data-driven
insights to develop and operate some of the world's most effective loyalty
programs and customer-centric solutions. These include the AIR MILES Reward
Program, North America's premier coalition loyalty program and a working
partnership with Latin America's leading coalition program, dotz. LoyaltyOne
is also the equity partner of Direxions, a loyalty pioneer headquartered in
India and the owner of COLLOQUY, a group dedicated to research, publishing and
education for the global loyalty industry. LoyaltyOne is an Alliance Data
company. For more information, visit www.loyalty.com.

About CBSM - Companhia Brasileira De Servicos De Marketing ("Dotz")

CBSM - Companhia Brasileira De Servicos De Marketing ("Dotz") is a leading
loyalty consulting and services operator in South America and operates dotz
(www.dotz.com.br ), named by Jupiter Media Matrix as the "best and largest
loyalty program in Latin America." More information is available at
www.dotzmarketing.com.br.

About Alliance Data

Alliance Data® (NYSE: ADS) and its combined businesses is North America's
largest and most comprehensive provider of transaction-based, data-driven
marketing and loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the critical
customer marketing experience; the result is measurably changing consumer
behavior while driving business growth and profitability for some of today's
most recognizable brands. Alliance Data helps its clients create and increase
customer loyalty through solutions that engage millions of customers each day
across multiple touch points using traditional, digital, mobile and other
emerging technologies. Headquartered in Dallas, Alliance Data employs
approximately 8,500 associates at more than 50 locations worldwide.

Alliance Data is a leading provider of marketing-driven credit solutions, and
is the parent company of Epsilon®, a leading provider of multi-channel,
data-driven technologies and marketing services, and LoyaltyOne®, which owns
and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty
program. For more information about the company, visit our web site,
www.AllianceData.com, or you can follow us on Twitter at
www.Twitter.com/AllianceData.

Alliance Data's Safe Harbor Statement/Forward Looking Statements

This release may contain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such statements may use words
such as "anticipate," "believe," "estimate," "expect," "intend," "predict,"
"project" and similar expressions as they relate to us or our management. When
we make forward-looking statements, we are basing them on our management's
beliefs and assumptions, using information currently available to us. Although
we believe that the expectations reflected in the forward-looking statements
are reasonable, these forward-looking statements are subject to risks,
uncertainties and assumptions, including those discussed in our filings with
the Securities and Exchange Commission.

If one or more of these or other risks or uncertainties materialize, or if our
underlying assumptions prove to be incorrect, actual results may vary
materially from what we projected. Any forward-looking statements contained in
this presentation reflect our current views with respect to future events and
are subject to these and other risks, uncertainties and assumptions relating
to our operations, results of operations, growth strategy and liquidity. We
have no intention, and disclaim any obligation, to update or revise any
forward-looking statements, whether as a result of new information, future
results or otherwise, except as required by law.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995: Statements in this presentation regarding Alliance Data Systems
Corporation's business which are not historical facts are "forward-looking
statements" that involve risks and uncertainties. For a discussion of such
risks and uncertainties, which could cause actual results to differ from those
contained in the forward-looking statements, see "Risk Factors" in the
Company's Annual Report on Form 10-K for the most recently ended fiscal year.
Risk factors may be updated in Item 1A in each of the Company's Quarterly
Reports on Form 10-Q for each quarterly period subsequent to the Company's
most recent Form 10-K.

SOURCE Alliance Data Systems Corporation

Website: http://www.AllianceData.com
Contact: Julie Prozeller - Analysts/Investors, FTI Consulting,
+1-212-850-5721, alliancedata@fticonsulting.com; or Shelley Whiddon - Media,
Alliance Data, +1-214-494-3811, Shelley.whiddon@alliancedata.com