Alzheimer’s on Acid?

  Alzheimer’s on Acid?

               Dunwoody Journal: One Man’s Rebellious Approach
             to Life as a Caregiver for a Mother with Alzheimer’s

Business Wire

DUNWOODY, Ga. -- November 13, 2012

If Satan were to create the “perfect disease” to torture mankind, it would be
Alzheimer’s. According to the Alzheimer’s Association, the number of people
diagnosed with Alzheimer’s, a progressive, degenerative disorder that cripples
the brain’s nerve cells, has reached a record 5.4 million patients in the U.S.
in 2012. The disease not only takes a toll on the afflicted, but on the
emotional and physical health of many of the 15 million family members,
including a growing number of men, who act as caregivers.

As one of millions of adult children caught off guard by a parent with
Alzheimer’s, Steve Goldstein struggles to retain his own sense of sanity, but
unlike others he does so with a razor-sharp wit of poignant observations about
daily life as a caregiver. For him, it’s personal; a duel against an insidious
affliction that can easily warp his own mind as well as that of his mother’s.
His weapons of choice? A humor as piercing as the scourge that is Alzheimer’s
along with a double vodka martini, preferably with stuffed olives.

Dunwoody Journal: Reflections on Alzheimer's, Mid-Life Obscurity and Everyday
Madness is Goldstein’s hard-hitting, outrageously funny chronicle of one man’s
middle-life journey through the upside-down world of Alzheimer’s. From strip
club escapades and Walmart shopping expeditions, to ‘ride-alongs’ with
testosterone-fueled cops and cafeteria dining with old folks engaged in their
own version of “The Last Supper,” he takes the reader on an incredulous trek
where sanity is never taken for granted.

With more than 25 years in the corporate public relations game promoting
everything from Jose Cuervo tequila to Meow Mix cat food, Goldstein lets loose
an acerbic perspective on his unexpected new life in the shadow of
Alzheimer’s, writing about what many think, but dare not say. It’s humor from
an intensely personal perspective to make one laugh – as well as think – and
it does so with no apologies.

“My approach may be perceived as unconventional, but then again there is
nothing even remotely ‘normal’ about dealing with Alzheimer’s,” states

Dunwoody Journal is available in paperback and on Kindle (download free 11/13
through 11/15) at, and through Barnes and Noble and other fine book
sellers. To receive a complimentary paperback copy, please contact author

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Dunwoody Journal
Steve Goldstein, 203-246-6623
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