CROSSMARK Delivers On-Demand Sales Insights in New Self-Service Portal
Using Microsoft SQL Server, CROSSMARK gives manufacturers and retailers faster
access to market data.
REDMOND, Wash., Nov. 13, 2012
REDMOND, Wash., Nov. 13, 2012 /PRNewswire/ --Harnessing the power of
Microsoft SQL Server Parallel Data Warehouse (PDW) and Microsoft SQL Server
2012 business intelligence tools, CROSSMARK, a leading provider of sales and
marketing services, recently launched a new self-service data portal that
delivers actionable, real-time business insights to its manufacturer and
retailer clients in the consumer goods industry. The portal provides sales and
marketing channels with quick access to real-time market data, allowing them
to analyze and capitalize on market trends quicker than before and make
informed decisions about their retail growth strategies.
"As the consumer goods industry has grown, so have the ways to measure the
effectiveness of sales and marketing campaigns, creating large, complex
datasets that are hard to derive meaning from without the right tools," said
Jim Norred, executive vice president and chief information officer at
CROSSMARK. "By extending our current SQL Server 2012 business intelligence
implementation to include SQL Server PDW, we've enhanced our self-service data
portal to accommodate these large data sets, as well as daily point-of-sale
data, which provides on-demand results from our clients' sales and marketing
For CROSSMARK, one of the most critical needs behind implementing SQL Server
PDW was scalability. Last year alone, the company's 34,000 associates
supported 26 million in-store activities for its consumer goods clients —
including many of the world's biggest brands — across more than 550,000 retail
outlets in five countries. Such massive sales and marketing campaigns generate
enormous amounts of point-of-sale (POS) data, ripe with extremely valuable
insights into shopper-buying behaviors.
"The fast, on-demand data access that SQL Server PDW provides through our
self-service portal will give our clients tremendous opportunities to leverage
shopper insights into their strategic planning and tactical operations,"
Norred said. "Using that data, they're able to quickly adjust any number of
variable factors associated with their sales strategy, such as pricing,
promotion or placement, which can dramatically boost sales and profitability."
In conjunction with its SQL Server PDW deployment, CROSSMARK also will
implement a full business intelligence solution using Microsoft Corp.'s
industry-leading analytics suite of solutions in SQL Server 2012 and
SharePoint Server. SQL Server 2012 Power View and PowerPivot will provide
scorecards and other data-rich visualizations, such as interactive dashboards,
as well as powerful ad-hoc analytics.
Norred said the combination of SQL Server PDW and Microsoft's business
intelligence tools will eliminate a bottleneck caused by its legacy platform
of data reporting, which wasn't scalable. The new infrastructure elements will
help CROSSMARK redeploy employees in more client-focused efforts, helping the
company better support its customers and increase client satisfaction.
"Although we do want to strengthen our leadership position as a sales and
marketing services provider in the consumer goods industry, we ultimately want
to be able to better help our manufacturer and retailer clients extend their
market leadership. Our vision is to provide manufacturers and retailers with
technology solutions that drive growth and efficiencies in their businesses,
and that is exactly why we collaborated with Microsoft on this solution,"
More information about how organizations are turning to Microsoft technology
is available on the Microsoft Customer Spotlight newsroom.
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in
software, services and solutions that help people and businesses realize their
SOURCE Microsoft Corp.
Contact: Rapid Response Team, Waggener Edstrom Worldwide, (503) 443-7070,
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