Cracker Barrel and John Morrell Food Group Announce Multi-Year Licensing Agreement

  Cracker Barrel and John Morrell Food Group Announce Multi-Year Licensing

   Initiative will bring select Cracker Barrel products to consumers in new
                               retail channels

Business Wire

LEBANON, Tenn. -- November 13, 2012

In a move that will extend the Cracker Barrel Old Country Store® brand beyond
its physical stores, Cracker Barrel (Nasdaq: CBRL) and the John Morrell Food
Group, a subsidiary of Smithfield Foods (NYSE: SFD), today announced a
multi-year licensing agreement that will make select Cracker Barrel product
categories available to consumers in new retail channels. This agreement is a
result of Cracker Barrel’s previously announced strategic decision to extend
its powerful brand through a licensing initiative and its online presence.

The agreement will bring products consistent with the Cracker Barrel
experience such as ham, bacon, assorted lunch meats, glazes, jerky and summer
sausage to a wide range of retail outlets including grocery and club stores
and mass merchandisers. These will be high-quality, delicious products that
consumers will be able to purchase as part of their regular shopping
experiences and enjoy in their own homes.

“We are pleased to partner with the John Morrell Food Group, a leader in
consumer meat products with an outstanding reputation for quality and
service,” said Sandra B. Cochran, President and Chief Executive Officer of
Cracker Barrel. “We welcome this opportunity to extend our brand beyond our
physical stores, which is one component of our strategic plan which also
includes enhancing our operating core, and expanding our footprint by adding
additional stores.”

“We are thrilled to join forces with Cracker Barrel Old Country Store and
bring an outstanding brand with a loyal consumer following into the retail
channel,” said John Pauley, John Morrell Food Group Executive Vice President
of Sales and Marketing. “Our strength in producing and marketing the highest
quality meat products complements Cracker Barrel Old Country Store’s expertise
and leadership in the restaurant industry. This will be a win for Cracker
Barrel guests, retail shoppers and our retail trading partners.”

Cracker Barrel does not expect this agreement to have a material effect on its
financial results in fiscal year 2013. Along with the potential contribution
to profitability in future years, Cracker Barrel expects to benefit from the
increased visibility of the brand outside of its own stores.

About Cracker Barrel

Cracker Barrel Old Country Store provides a friendly home-away-from-home in
its old country stores and restaurants. Guests are cared for like family while
relaxing and enjoying real home-style food and shopping that’s surprisingly
unique, genuinely fun and reminiscent of America’s country heritage…all at a
fair price. The restaurant serves up delicious, home-style country food such
as meatloaf and homemade chicken n’ dumplins as well as its made from scratch
biscuits using an old family recipe. The authentic old country retail store is
fun to shop and offers unique gifts and self-indulgences.

Cracker Barrel Old Country Store, Inc.(Nasdaq: CBRL) was established in 1969
in Lebanon, Tenn.and operates621 company-owned locations in42 states. Every
Cracker Barrel unit is open seven days a week with hours Sunday through
Thursday, 6 a.m. - 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For more
information, visit

Important Additional Information

Cracker Barrel Old Country Store, Inc. (the “Company”) urges caution in
considering current trends and earnings guidance disclosed in this press
release. Except for historical information, matters discussed in this press
release may be forward looking statements that involve risks, uncertainties
and other factors that may cause actual results and performance of the Company
to differ materially from those expressed or implied in this release. All
forward-looking information is provided pursuant to the safe harbor
established under the Private Securities Litigation Reform Act of 1995. Any
forward-looking statement made by us herein speaks only as of the date on
which made. We expressly disclaim any intent or obligation to update or revise
any forward-looking statement contained herein.

More detailed information on risks, uncertainties, and other factors is
provided in the Company’s filings with the U.S. Securities and Exchange
Commission (the “SEC”), press releases and other communications.

About John Morrell Food Group

With over a century and a half of experience, John Morrell Food Group brands
have become respected and well known for providing premium-quality meat
products to families across the United States. With products ranging from
lunchmeat and franks to smoked sausage, bacon and pepperoni, the John Morrell
Food Group is an important part of consumers' mealtimes. The John Morrell Food
Group offers several national and regional brands including Armour®, Eckrich®,
John Morrell®, Curly's®, Patrick Cudahy®, Carando®, Healthy Ones®, Margherita®
Kretschmar® and LunchMakers®.



For Cracker Barrel
Lawrence E. Hyatt, 615-235-4432
Senior Vice President and Chief Financial Officer
For John Morrell Food Group
Smithfield Foods, Inc.
Keira Lombardo, 757-365-3050
Vice President of Investor Relations and Corporate Communications
For Cracker Barrel
Julie Davis, 615-443-9115
Senior Director, Corporate Communications
For John Morrell Food Group
Jeff Dennison, 704-766-9061
Director, Media and Communications
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