Denny’s AARP Meal Promotion Engages More Than 15 Million AARP Members

  Denny’s AARP Meal Promotion Engages More Than 15 Million AARP Members

Business Wire

SPARTANBURG, S.C. -- November 13, 2012

Denny’s discount meal promotion for AARP members has achieved a
record-breaking milestone after engaging more than 15 million AARP members
since launching in 2010, demonstrating the importance and powerful influence
of the boomer demographic.

Denny’s commitment to the 50+ audience, which accounts for more than 45
percent of the restaurant chain’s guests, has been strengthened by its
three-year relationship with AARP which offers AARP members exclusive dining
benefits at Denny’s restaurants nationwide. Members age 50+ who show their
AARP membership card any day of the week between 4 and 10 p.m. are eligible to
receive 20 percent off their entire check. Members and their guests can also
purchase a cup of coffee for one dollar per person, 24 hours a day, 365 days a

“The boomer demographic is extremely loyal to Denny’s and we strive to
understand what is important to them as they move into a new stage of their
life,” said John Dillon, vice president of marketing and product development
for Denny’s. “Many are becoming grandparents at a later age and even starting
new careers, so we want to ensure that we are accommodating them and the next
generation of consumers by offering the value and variety they have come to
expect from Denny’s.”

“Denny’s was AARP’s first restaurant discount provider and is a great example
of a brand that understands its customers and knows how to bring value to key
demographics,” said Angela Jones, senior vice president AARP Services Inc.,
AARP’s wholly owned for-profit subsidiary. “Engaging more than 15 million of
our members demonstrates that Denny’s offer is highly relevant to AARP

In addition to their offering for AARP members, Denny’s has a dedicated menu
for guests over 55 featuring an extensive offering of the brand’s most popular
breakfast, lunch and dinner entrées, all offered at a competitive price. Fit
Fare® options, including egg whites, chicken sausage and hearty wheat pancakes
are also available for substitution at no extra cost to meet the nutritional
needs of Denny’s older guests.

About Denny's Corp.

Denny's is one of America's largest full-service family restaurant chains,
currently operating more than 1,600 franchised, licensed and company-owned
restaurants across the United States, Canada, Costa Rica, Mexico, Honduras,
Guam, Puerto Rico and New Zealand. For further information on Denny's,
including news releases, please visit the Denny's website at

About AARP

AARP is a nonprofit, nonpartisan organization, with a membership of more than
37 million, that helps people 50+ have independence, choice and control in
ways that are beneficial to them and society as a whole. AARP does not endorse
candidates for public office or make contributions to either political
campaigns or candidates. We produce AARP The Magazine, the definitive voice
for Americans 50+ and the world's largest-circulation magazine; AARP Bulletin,
the go-to news source for the 50+ audience; AARP VIVA, a bilingual lifestyle
multimedia platform addressing the interests and needs of Hispanic Americans;
and national television and radio programming includingMy
GenerationandInside E Street. The AARP Foundation is an affiliated charity
that provides security, protection, and empowerment to older persons in need
with support from thousands of volunteers, donors, and sponsors. AARP has
staffed offices in all 50 states, the District of Columbia, Puerto Rico, and
the U.S. Virgin Islands. Learn more

About AARP Services, Inc.

AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of
AARP. AARP Services manages the provider relationships for and performs
quality control oversight of the wide range of products and services that
carry the AARP name and are made available by independent providers as
benefits to AARP’s millions of members. The provider offers currently span
health products, financial products, travel and leisure products, and life
event services. Specific products include Medicare supplemental insurance;
credit cards, auto and home, mobile home and motorcycle insurance, life
insurance and annuities; member discounts on rental cars, cruises, vacation
packages and lodging; special offers on technology and gifts; pharmacy
services; legal services; and long term care insurance. AARP Services also
engages in new product development activities for AARP and provides certain
consulting services to outside companies.


Kristina Jorge, 646-277-1234
AARP Media Relations
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