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The New York Times Redesigns Digital Crosswords

  The New York Times Redesigns Digital Crosswords

  Redesign Will Be Commemorated With Video Series Featuring Times Crossword
                              Editor Will Shortz

Business Wire

NEW YORK -- November 13, 2012

The New York Times has redesigned its online Crosswords section
(NYTimes.com/crosswords) to feature streamlined navigation and a cleaner user
interface.

The Times is marking the occasion with a new video series featuring acclaimed
Times Crossword’s editor Will Shortz on NYTimes.com. In the videos, Shortz
shares an inside look on his personal puzzle collection, outlines how puzzles
are made and offers best practices on how to solve. It is the first time
Shortz has done a video interview with The Times.

Built in HTML5, this is The Times’s first crosswords redesign in over a
decade. The goal of the redesign is to make the puzzle itself the centerpiece
of the section. Gameplay will occur within the browser, allowing players to
access puzzles without having to leave NYTimes.com. Other new features
include:

  *Clean and simplified layout
  *One entry point with various options on how to solve
  *Redesigned personalized scorecard
  *New bonus puzzles
  *Larger squares
  *Redesigned leaderboard statistics with top 10 puzzlers
  *Cleaner color scheme of blue, gray and white

Over time, The Times will introduce additional features, including competitive
play, social media integration, user profiles and mobile app enhancements.

As part of the relaunch, The Times is offering new users one month free access
to Premium Crosswords. Times digital and home delivery subscribers can access
Premium Crosswords for $3.97/month or $19.97/year. The price for
non-subscribers is $6.95/month or $39.95/year.

Paid Crossword subscribers will receive access to the daily crossword as it
appears in the paper, Sunday Magazine puzzles, bonus puzzles and the archive
of more than 5,000 puzzles with solutions. They can also engage in timed
competitive play or play with a friend, with access to leaderboard statistics.

Denise Warren, general manager, NYTimes.com and senior vice president and
chief advertising officer, The New York Times Media Group, said: “Each day,
thousands of players turn to The New York Times for their daily fix of its
crossword puzzle. The smart design of our new digital crosswords improves the
experience for our loyal daily puzzlers and also streamlines gameplay for new
users.”

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading global, multimedia news and
information company with 2011 revenues of $2.3 billion, includes The New York
Times, the International Herald Tribune, The Boston Globe, NYTimes.com,
BostonGlobe.com, Boston.com and related properties. The Company’s core purpose
is to enhance society by creating, collecting and distributing high-quality
news and information.

Contact:

The New York Times Company
Linda Zebian, 212-556-7153
linda.zebian@nytimes.com