SearchMedia Announces Appointment of Shirley Liu as Chief Financial Officer

  SearchMedia Announces Appointment of Shirley Liu as Chief Financial Officer

Business Wire

SHANGHAI -- November 13, 2012

SearchMedia Holdings Limited (“SearchMedia” or the “Company”) (NYSEMKT:IDI)
announces the appointment of Shirley Liu as Chief Financial Officer, effective
November 15, 2012.

Ms. Liu brings to SearchMedia over 20 years of auditing and financial
management experience, including the last 11 years in the Greater China media
industry. Ms. Liu joins SearchMedia from Aegis Group, a subsidiary of Dentsu
(Tokyo Stock Exchange: ”4324”), where she was Chief Financial Officer of
Greater China since 2010. Dentsu is the largest media advertising agency in
Asia. At Aegis Group, Ms. Liu partnered with other members of senior
management to ensure that its annual budgets were met while also ensuring
timely reporting of financial reports and audits. In addition, Ms. Liu was
actively involved with the management of advertising clients. Prior to Aegis
Group, she was an executive with GroupM from 2001 to 2010, including serving
as the Chief Financial Officer of China and Taiwan. GroupM is a subsidiary of
WPP (LSE: “WPP”, NASDAQ: “WPPGY”), the largest advertising company in the
world. At GroupM, Ms. Liu oversaw its overall financial operations, including
supervising 100 accountants in three cities and also helped manage business
development activities.

Ms. Liu has extensive experience in financial oversight with GAAP, SOX
compliance, implementing operational efficiencies, risk management and
corporate acquisitions and financial integration. Ms. Liu possesses an
undergraduate degree from the Ming Chung College in Taiwan with a major in
Accounting and Statistics and an Executive Masters of Business Administration
from Tulane University.

Mr. Peter Tan, Chief Executive Officer of SearchMedia, commented, “We are very
excited to add Shirley Liu to our executive team and I believe Shirley will be
critical to the implementation of our recently announced new concessions with
Home Inns and our Luxury Mall LCD network and will play a pivotal role in the
systematic scalability of our concessions and our acquisition strategy. As we
materially expand our operations, it is crucial to have an executive like
Shirley who has great experience overseeing large advertising operations in
China in addition to integrating acquisitions. I am thrilled that we are able
to attract such great talent to our team and that Shirley shares my vision for
the future of the Company. I would also like to thank Peter Chan for serving
as Interim Chief Finance Officer.” Ms. Liu added, “I am extremely excited to
join SearchMedia. I have been deeply involved with the growth of the Chinese
media industry in the last 11 years where I helped both Aegis Group and GroupM
become market leaders. I am confident that I can effectively partner with
Peter Tan to grow and expand SearchMedia.”

About SearchMedia

SearchMedia is a leading nationwide multi-platform media company and one of
the largest operators of integrated outdoor billboard and in-elevator
advertising networks in China. SearchMedia operates a network of high-impact
billboards and one of China’s largest networks of in-elevator advertisement
panels in 50 cities throughout China. SearchMedia’s core outdoor billboard and
in-elevator platforms are complemented by its transit advertising platform,
which together enable it to provide multi-platform, “one-stop shop” services
for its local, national and international advertising clients.

Forward-Looking Statements

Any statements contained in this press release that do not describe historical
facts, including statements about SearchMedia’s beliefs and expectations, may
constitute forward-looking statements as that term is defined by the United
States Private Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as “will,” “expect,”
“anticipate,” “future,” “intend,” “plan,” “believe,” “estimate,” “confident”
and similar statements. Any forward-looking statements contained herein are
based on current expectations, but are subject to a number of risks and
uncertainties that may cause actual results to differ materially from
expectations. A number of important factors could cause actual results to
differ materially from those contained in any forward-looking statement.
Potential risks and uncertainties include, but are not limited to, whether Ms.
Liu will be critical to the success of the Company’s new concessions and its
acquisition strategy; whether Ms. Liu will be a factor in the Company’s growth
and expansion initiatives; and the risks that there are uncertainties and
matters beyond the control of management, and other risks outlined in the
Company’s filings with the U.S. Securities and Exchange Commission.
SearchMedia cautions readers not to place undue reliance upon any
forward-looking statements, which speak only as of the date made. SearchMedia
does not undertake or accept any obligation or undertaking to release publicly
any updates or revisions to any forward-looking statement to reflect any
change in the Company’s expectations or any change in events, conditions or
circumstances on which any such statement is based.


SearchMedia Holdings Limited
Paul Conway, 0118613918844646
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