Interactive Tools Take Online Hot Tub Shopping to a New Level

        Interactive Tools Take Online Hot Tub Shopping to a New Level

New Caldera Spas® website has an eye to wellness and equips consumers with
tools to make the right hot tub purchase

PR Newswire

VISTA, Calif., Nov. 13, 2012

VISTA, Calif., Nov. 13, 2012 /PRNewswire/ -- Caldera Spas announces the launch
of its new online platform, CalderaSpas.com, including an expanded tool suite
that takes online hot tub shopping to a new level. At the heart of the new
website is a commitment to health and wellness, encouraging visitors to
embrace lifestyle choices, like hot tub use, that can improve the quality of
their lives. The shopping experience at CalderaSpas.com is unlike any other in
the hot tub industry because of its unique features and personalized approach.
The new CalderaSpas.com offers simplified navigation, a contemporary design
and "best of class" tools including dealer locator, model comparison, and
in-depth product information. However, using powerful new interactive
applications, the Caldera Spas website empowers shoppers to virtually select,
view and "design" their spa, even exploring yard and patio options for their
own home.

(Logo: http://photos.prnewswire.com/prnh/20121113/LA12381LOGO)

Everything but water
Interactive features include a 3D deck design tool, a 360° viewer for each
model, schematics for landscape design, and a color selector to mix and match
shell and cabinet colors. "Caldera Voices" offers reviews, ratings and
stories submitted by Caldera owners, allowing visitors to enter into the
"conversation" of spa ownership.

"Caldera Spas are engineered for an optimum user experience. The Caldera
website was crafted with that same care," said Shelly Roberts, Brand Manager
for Caldera Spas. "Yes, it's very technology-forward, but every feature is
there to reflect the experience visitors will have with a new Caldera Spa. It
has everything but water," said Roberts.

Launching with the website is Caldera Spas new blog, "20-Minute Renewal,"
containing short articles about how small lifestyle changes can make a big
improvement in the quality of one's life.

Connecting with today's "on the go" consumer
Caldera Spas connects with hot tub shoppers online, in-person, through their
hundreds of dealers showrooms nationally, and wherever today's busy consumers
may be, through mobile technology. The fully-optimized mobile site is even
accessible by scanning QR codes on product displays in the dealer showroom,
providing ratings, reviews and the color selection at the point of purchase.

"It wasn't long ago that the idea of shopping online for a product like a hot
tub was unexpected," said Roberts. "But we know that the relationship we have
with tomorrow's Caldera owners will likely begin online." The site also
contains many connection "gateways," to help shoppers begin a conversation
with the local retailer, whatever their specific interest.

"A hot tub isn't simply a centerpiece for backyard entertainment anymore,
today's owners use their Caldera Spa as part of their regular routine to
support a healthy lifestyle," said Roberts. "And we believe the new website
will bring that experience to even more people."

About Caldera Spas
Caldera Spas is one of the world's most trusted hot tub brands recognized for
top quality products designed for pure comfort, performance and style® .
Established in 1976, Caldera is owned by Watkins Manufacturing Corporation,
the acknowledged global leader in the spa industry. Watkins is a division of
Masco Corporation, a Fortune 500 company, whose fine home products include
Delta^® faucets, Kraftmaid^® cabinets and Behr^® paints. Caldera hot tubs are
sold through a network of independent dealers throughout the United States,
Canada and internationally.

Images, logos, QR code, video link and interviews available by request.

SOURCE Caldera Spas

Contact: Lynne Marian, Marketing Communications Manager,
lynne.marian@watkinsmfg.com, Office: +1-760-305-4180, Mobile: +1-760-310-8276
 
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