Activate Networks Closes $10m Series B Financing Round

            Activate Networks Closes $10m Series B Financing Round

Round led by Reed Elsevier Ventures, Excel Venture Management, and Premier
healthcare alliance

PR Newswire

NEWTON, Mass., Nov. 13, 2012

NEWTON, Mass., Nov. 13, 2012 /PRNewswire/ --Activate Networks, Inc., the
leading provider of network analytics for business, is pleased to announce
that it has closed a $10 million Series B financing round led by Reed Elsevier
Ventures, along with existing investor Excel Venture Management, and new
investor Premier healthcare alliance. Activate Networks enables its clients
to leverage their own customer networks to improve sales performance and to
optimize their internal networks to build more effective and resilient
organizations.

"The financing will allow us to accelerate our growth and maintain our leading
position in network analytics for enterprises," said Activate Networks CEO
Larry Miller. "As more companies seek to generate value from their existing
Big Data, Activate Networks' software and predictive analytics will provide a
unique and highly valuable network 'lens'."

Activate Networks works with a broad range of customers, primarily Fortune 500
organizations, to apply state-of-the-art network science to key business
issues. Often using data already present in customer databases, Activate
Networks enhances both external and internal performance. By mapping networks
of customers and analyzing influence patterns, Activate Networks is able to
substantially improve sales while also targeting sales effectiveness and
efficiency. By mapping internal networks of employees, Activate Networks
helps to improve collaboration, innovation, leadership, and more.

"ReedElsevierVenturesis committed to investing in companies that can become
market leaders," said Tony Askew, General Partner at ReedElsevierVentures.
"We invest ingroundbreaking analytic technologiesin healthcare, technology,
information and media. Activate Networks provides an innovative, unique, and
proven technologyto generate key insightsacrossmultiple sectors."

"Activate Networks enables companies to quickly map and optimize their
networks," said Juan Enriquez, Managing Director of Excel Venture Management
and Board Member of Activate Networks. "This has had a real and immediate
impact on profits and operations across many industries."

Activate Networks' technology is currently in use in life sciences companies,
including major pharmaceuticals, hospital systems across the U.S. and in large
corporations both in the US and internationally.

"This partnership will help Premier member health systems better support
physician alignment, care coordination and the development of new integrated
care models," said Keith J. Figlioli, Senior Vice President of Healthcare
Informatics at Premier. "Activate Networks' leading-edge research and
analytics provide our members with the type of unique insights into care
delivery needed to lower costs and improve quality."

About Activate Networks, Inc.

Activate Networks, Inc., is the leading provider of network analytics for
business that identifies and provides insights about the key social
connections that drive commercial, organizational, and health results.
Activate Networks' analytics platform and suite of applications enable
organizations to unlock the commercial value of their customer, prospect, and
employee real-world social networks.

Activate Networks' analytics platform is based on groundbreaking
social-science research by the recognized leaders in network science,
including Professor Nicholas Christakis, MD, PhD, MPH, of Harvard University;
Professor James Fowler, PhD, of UC San Diego; and Professor Rob Cross, DBA, of
the University of Virginia. The company combines its access to this
intellectual property with recently available computing power. The result is
vastly improved precision in mapping social connections, targeting key
influencers, conducting campaigns, and improving organizational effectiveness.

More information can be found at www.activatenetworks.net.

About Reed Elsevier Ventures
Reed Elsevier Ventures is a venture capital firm with offices in London and
San Francisco, backed by one of the world's most successful media and
information companies, Reed Elsevier. Its mission is to invest in
entrepreneurs and management teams that have the vision to build great
companies.

More information can be found at http://www.reedelsevier.com/aboutus/ventures.

About Excel Venture Management
Excel Venture Management builds companies that apply transformative
technologies to solve problems in healthcare and beyond. The Excel investment
portfolio is balanced across healthcare IT and services, diagnostics, and
medical devices, plus life science platforms that address adjacent markets
including energy, chemicals, defense and agriculture.

More information can be found at http://www.excelvm.com.

About the Premier healthcare alliance, a Malcolm Baldrige National Quality
Award recipient
Premier is a performance-improvement alliance of more than 2,700 U.S.
hospitals and 90,000 other sites using the power of collaboration and
technology to lead the transformation to coordinated, high-quality,
cost-effective care. Owned by hospitals, health systems and other providers,
Premier operates a leading healthcare purchasing network with more than $4
billion in annual savings. Premier also maintains the nation's largest
clinical, financial and outcomes database with information on 1 in 4 patient
discharges. Headquartered in Charlotte, N.C., Premier also has an office in
Washington.

More information can be found at http://www.premierinc.com.

SOURCE Activate Networks, Inc.

Website: http://www.activatenetworks.net
Contact: John O'Neill, The CHT Group, 1-617-226-7193, john@thechtgroup.com
 
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