Webtrends Extends Relationship With Microsoft, Builds on Lead

Webtrends Extends Relationship With Microsoft, Builds on Lead in
Social Enterprise Measurement 
Latest Release of Webtrends for SharePoint 2013 Highlights Growing
Importance of Social Enterprise Measurement, Value for Companies and
Webtrends Market Leadership 
PORTLAND, OR -- (Marketwire) -- 11/13/12 --  Webtrends, the global
leader in digital intelligence, today announced an extension of their
relationship with Microsoft (Nasdaq "MSFT") as a Preferred Analytics
Solution for SharePoint, and announced the release of Webtrends for
SharePoint 2013 at the Microsoft SharePoint Conference in Las Vegas.
The release provides a range of powerful new measurement features and
highlights the growing value that companies are realizing in
measuring the social enterprise, as well as Webtrends' momentum and
growth in the social enterprise market. 
Webtrends for SharePoint 2013 is a powerful, flexible update to the
Webtrends for SharePoint solution that delivers valuable analytics
capabilities and usage insights to SharePoint 2013 users, with
backward compatibility of most new functionality to customers using
SharePoint 2010.  
Webtrends for SharePoint is built on and integrated into the
industry-leading Webtrends Analytics 10 platform, allowing for even
greater and more meaningful integration of SharePoint analytics and
insights into companies' complete digital marketing ecosystems. With
Webtrends for SharePoint, users can collect valuable insights into
SharePoint usage to better understand contribution, foster power
users, grow adoption, encourage collaboration, build a truly more
social enterprise and improve ROI. 
Some of the new measurement capabilities and insights of Webtrends
for SharePoint include:  


 
--  Heatmaps - that demonstrate easy to understand, real-time user
    behavior
--  Deeper visitor-level analytics - with measurement by department,
    office, geography and manager -- that provide an effective approach to
    segmentation and identifying power users, teams, and groups
--  Enhanced list measurement - Webtrends for SharePoint captures this
    important and hard to measure information automatically
--  Community analytics - that enable measurement of new community sites,
    content, microblogs and social actions for deeper understanding of
    collaboration, content sharing and adoption
--  Office 365 - New data collection approaches deliver measurement
    capabilities to sites built on Office 365

  
"Increasingly, companies are realizing that measuring SharePoint leads
to more effective, efficient intranets and more enthusiastic
collaboration and increased productivity. Or, in other words, truly
social enterprises," said Jeff Seacrist, vice president, partner
solutions, Webtrends. "Webtrends enables not just measurement and
insight into SharePoint, but the integration of SharePoint analytics
across the marketing ecosystem. The value and ROI that organizations
can realize from measuring the social enterprise and enhancing
productivity is an incredible and largely untapped resource." 
Webtrends continues to benefit from the strong growth of the social
enterprise market, estimated by IDC to reach $4.6 billion in 2016, by
adding a wave of new customers and key industry partners. 
Over the past year alone, Webtrends enjoyed double-digit growth in
its SharePoint solutions business, adding more than 40 new customers
using its Webtrends for SharePoint solution including organizations
such as Brookfield, PG&E, Pfizer, Constellation Energy, Foresters,
Avanade, Archer Daniels Midland, Clorox, Sanofi and more.  
"Sanofi uses Webtrends Analytics not only for SharePoint to track Web
Applications and Site Collections, but also to gather all Sanofi's
digital metrics in one place. This enables us to analyze and compare
visitor usage and behavior across all communication channels
including web, mobile, social and event driven activity," said
Dominique Lacan, hosting manager, Sanofi. 
Additionally, Webtrends has built out a network of partnerships with
industry leaders in SharePoint, such as Axceler, Blue Rooster,
Brightstarr, Avanade, Infusion, and NewsGator, to more deeply
integrate analytics directly into a wide range of current and future
SharePoint and social enterprise applications and capabilities. 
Webtrends, already a gold-level Microsoft Partner in Digital
Marketing, was also named as a Microsoft Partner of the Year Finalist
for 2012. 
To learn more about Webtrends for SharePoint and how measuring the
social enterprise can drive enhanced collaboration, adoption and ROI,
attendees of the Microsoft SharePoint 2012 conference can visit
Webtrends at BOOTH 928.  
Additionally, Webtrends' vice president, partner solutions, Jeff
Seacrist, will be presenting "Measuring and Optimizing the Social
Enterprise" on Wednesday, November 14th at 9 a.m. PST in the Islander
Ballroom. 
To learn more about Webtrends for SharePoint solutions and measuring
the social enterprise please visit: http://sharepoint.webtrends.com/ 
About Webtrends, Inc. 
Webtrends powers digital marketing success. Webtrends is at the
forefront of real-time digital marketing relevance and customer
experience management through unified customer intelligence. Our
industry-leading analytics across mobile, social and web enables
marketers to optimize campaigns, maximize customer lifetime value and
deliver highly relevant digital brand experiences in real-time.  
Webtrends dramatically improves digital marketing results for more
than 3,500 global brands including: The New York Times, Microsoft,
BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The
Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras.  
Web: www.webtrends.com 
 Phone: 1-877-932-8736
 Twitter: @webtrends 
Facebook: www.facebook.com/webtrends  
Media Contact: 
Casey Ibbetson
Zeno Group
Email: casey.ibbetson@zenogroup.com
Twitter: @cibbetson 
Chad Giron
Webtrends
Email: chad.giron@webtrends.com
Twitter: @chadgiron 
 
 
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