Outdoor GE Evolve™ LED Lights Drive $49,000 Annual Energy Savings for Atlanta Lexus Dealer

  Outdoor GE Evolve™ LED Lights Drive $49,000 Annual Energy Savings for
  Atlanta Lexus Dealer

Business Wire

EAST CLEVELAND, Ohio -- November 13, 2012

When the new owners of Lexus of South Atlanta assumed operations in June 2011,
they quickly pinpointed one of the first things they would change: the outdoor
lighting. Shifting gears and opting for an LED system—GE Evolve™ LED Area
Lights—has cast a crisp white light on the dealership’s lot and the cars it
sells, while cutting energy costs $49,000 a year for the long life of the new
LED system.

GE's Evolve LED lighting uses about 77,000 kWhs a year - an 87-percent
reduction over the old HID sy ...

GE's Evolve LED lighting uses about 77,000 kWhs a year - an 87-percent
reduction over the old HID system (600,000 kWhs). (Photo: GE)

“The effectiveness of our old lighting was adequate at best, and once we
received the first utility bill, we realized the fixtures were very
inefficient, and our electricity costs for outdoor lighting were a major part
of our monthly expense,” says Sid Barron, general manager of Lexus of South

Interested in learning more about cost-effective lighting options, Lexus of
South Atlanta contacted Georgia Power Company, the dealership’s electrical
utility partner.

After performing a comprehensive site analysis, Georgia Power suggested
installation of 82 GE Evolve LED Area Lights on 55 poles, distributed to
optimize the lighting levels  for the facility and to use the existing poles
and pole locations.

“We reviewed the options and came up with a system designed around GE’s Evolve
LED fixtures that would reduce energy consumption dramatically,” states Joe
Cobb of Georgia Power’s Lighting Services Business Unit.

Cobb and his team suggested removal of the existing lighting system,
consisting of 138 1,000-watt metal halide fixtures. Lexus of South Atlanta
agreed to invest in the new LED lighting, and the entire system was installed
by December 2011. Even before installation was complete, customers and
employees were already seeing a difference.

“With a car dealership, your facility is essentially your drive-by billboard
at night,” Barron explained. “Piquing people’s interest depends upon
displaying your millions of dollars of inventory well. We now have much
broader and more uniform lighting coverage of our lots, which is helpful from
an inventory security standpoint and a display standpoint.”

Aesthetics weren’t the only noticeable difference. Whereas the old HID
lighting consumed 596,160 kilowatt hours (kWhs) of electricity a year, the new
GE Evolve LED system draws a total of 77,289 kWhs—a nearly 87-percent
reduction in electricity use. This equates to a substantial energy cost
savings as Lexus of South Atlanta will now spend about $49,000 less for
outdoor lighting each year.

For more information on the GE Lighting products used in this project, visit

To read more about Lexus, visit

About GE Lighting

GE Lighting invents with the vigor of its founder Thomas Edison to develop
energy-efficient solutions that change the way people light their world in
commercial, industrial, municipal and residential settings. The business about
15,000 people in more than 100 countries, and sells products under the
Reveal^® and Energy Smart^® consumer brands, and Evolve™, GTx™, Immersion ™,
Infusion ™, Lumination^™ and Tetra^® commercial brands, all trademarks of GE.
General Electric (NYSE: GE) works on things that matter to build a world that
works better. For more information, visit www.gelighting.com.

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GE Lighting
David Schuellerman, 216-266-9702
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