Gemalto and Orange Make Back-up of Mobile Content Available to All in Jordan

  Gemalto and Orange Make Back-up of Mobile Content Available to All in Jordan

     Gemalto LinqUs Cloud Backup solution works with 100% of the handsets

Business Wire

AMSTERDAM -- November 13, 2012

Regulatory News:

Gemalto (Euronext NL0000400653 GTO), the world leader in digital security,
announces that Orange Jordan has rolled out its LinqUs Cloud Backup solution
to offer mobile content back-up to all of its three million subscribers. The
solution, compliant with the entire handset base, is a first-of-its-kind in
the country.

Orange subscribers can save and restore their mobile data like the phonebook
contacts ‘in the cloud’ in case of handset loss, change or damage, no matter
if the data is stored on the SIM card or directly in the mobile handset. This
feature is unique to the Gemalto solution. The service access is easy, with a
welcome message triggering an automatic configuration in just one click at
first network connection. The solution also offers a simple way to aggregate
and organize other mobile content such as pictures, video, calendar, and tasks
from a single place.

This new service will allow Orange Jordan to increase customer retention by
keeping end user’s data safe and by providing continuity of service. It will
also significantly reduce the revenue loss linked to mobile service
interruption. Gemalto estimates that 5 to 10 percent^1 of subscribers
worldwide lose their handset each year, and can take up to three months to
retrieve their complete phonebook content, leading to a direct and significant
revenue leakage.

“Our strategy is to always offer the ultimate service to all our customers,
whatever their phone and their subscription, prepaid or postpaid,” said Mr
Wasfi Safadi, Deputy Chief Marketing and Communication Officer, Orange Jordan.
“Gemalto’s LinqUs Cloud Backup has been designed with end-user convenience in
mind, and its “just one click” feature significantly boosts adoption and
customer satisfaction.”

“Orange Jordan is a pioneer in the country with a unique integrated offer that
provides mobile, fixed line and broadband Internet, and our LinqUs Cloud
Backup solution brings an additional stepping stone in their innovation
process,” added Jean-François Schreiber, Senior Vice President of Mobile
Software & Services at Gemalto. “It’s a new landmark in our longstanding
relationship, building on the successful partnership we forged from Orange
Jordan’s 3G service launch beginning of 2010.”

LinqUs Cloud Backup has already been rolled out by close to 100 operators in
the world, and 116 million end-users protect their personal data through this

^1 Gemalto internal statistics based on a sample of the 100 operators using
LinqUs Cloud Backup worldwide

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security
with 2011 annual revenues of €2 billion and more than 10,000 employees
operating out of 74 offices and 14 Research & Development centers, located in
43 countries.

We are at the heart of the rapidly evolving digital society. Billions of
people worldwide increasingly want the freedom to communicate, travel, shop,
bank, entertain and work – anytime, everywhere – in ways that are enjoyable
and safe. Gemalto delivers on their expanding needs for personal mobile
services, payment security, authenticated cloud access, identity and privacy
protection, eHealthcare and eGovernment efficiency, convenient ticketing and
dependable machine-to-machine (M2M) applications.

Gemalto develops secure embedded software and secure products which we design
and personalize. Our platforms and services manage these secure products, the
confidential data they contain and the trusted end-user services they enable.
Our innovations offer more ways for our clients to enhance the convenience and
security of people’s digital lives.

Gemalto thrives with the growing number of people using its solutions to
interact with the digital and wireless world.

For more information visit,,, or follow @gemalto on Twitter.


Gemalto Media Contacts:
Kristel Teyras, +33 1 55 01 57 89
Europe, Middle East & Africa
Ernesto Haikewitsch, +55 11 51 05 92 20
Latin America
Nicole Smith, +1 512 758 8921
North America
Yvonne Lim, +65 6317 3730
Asia Pacific
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