Starbucks Rekindles the Spirit of the Holiday Season

  Starbucks Rekindles the Spirit of the Holiday Season

 New Starbucks VIA^® Peppermint Mocha Flavored Coffee, Starbucks^® Christmas
 Blend Blonde Roast and Rodarte designer collection debut alongside returning
                              seasonal favorites

Business Wire

SEATTLE -- November 13, 2012

Starbucks Coffee Company (NASDAQ:SBUX) today celebrates the launch of the
holiday season in Starbucks stores nationwide. To rekindle the spirit of the
season, Starbucks invites customers to bring a friend to participating stores
in the U.S. on Nov. 15-18 from 2-5 p.m. to receive a free beverage when
purchasing a holiday beverage of equal or greater value. Beverages include
hot, iced or blended versions of Peppermint Mocha, Skinny Peppermint Mocha,
Gingerbread Latte, Eggnong Latte and Caramel Brulée Latte.

“This season is always a festive time of year as our stores turn red,
signaling the start of holiday cheer at Starbucks,” said Cliff Burrows,
president, Americas, Starbucks Coffee Company. “It is the perfect time to
rekindle connections with those we may have lost touch with and celebrate
these cherished moments of being together. This year, we have a wide range of
curated merchandise for everyone on your holiday shopping list as well as
premium tastes of the season, including Starbucks^®  renowned hand-crafted
holiday beverages and whole bean coffees that deliver the magic of the

Enjoy Starbucks^® Seasonal Holiday Coffees at Home or On-The-Go

For Starbucks, the holidays are a time to rekindle with sweet traditions
rooted in more than four decades of passion for coffee. Back for its 28^th
year, Starbucks^® Christmas Blend returns today as one of the most beloved
coffees in Starbucks portfolio. Customers can also celebrate the holidays on a
light and cheerful note with new Starbucks^® Christmas Blend Blonde Roast
available at participating stores in the U.S. and Canada. This blend of Latin
American and aged Sumatran beans are roasted on a unique, shorter roast time
developed by Starbucks master roasters to bring out the warm, woodsy aromas
and flavors of brown sugar, sweet oranges and allspice—which perfectly
complement sparkling conversation and sweet holiday treats. Starbucks^®
Christmas Blend is available in decaf, ground and for the first time,
Verismo^TM pods and Starbucks K-Cup^® packs. Also returning this season for a
limited time is Starbucks^® Christmas Blend Espresso Roast, Starbucks^®
Holiday Blend and Starbucks VIA^® Ready Brew Christmas Blend– the perfect gift
for any holiday host or hostess. For those on-the-go this holiday season,
customers can now enjoy the taste of Starbucks signature Peppermint Mocha
handcrafted beverage anywhere with new Starbucks VIA^® Peppermint Mocha
Flavored Coffee.

Savor Each Moment with Starbucks^® Holiday Beverages

Starbucks delicious holiday treats and the much-anticipated return of the
handcrafted holiday beverages make Starbucks the perfect place to indulge,
reminisce and make new memories this season. Returning for its 15^th holiday
this year, Starbucks^® iconic red cup signals the arrival of the holidays and
time to rekindle the spirit of the season. It also brings the beloved
Starbucks^® holiday beverages available hot, iced or blended, including:

  *Caramel Brulée Latte – Featuring a combination of espresso and steamed
    milk flavored with rich caramel sauce and topped with whipped cream and
    sweet, crunchy caramel brulée topping, this beverage is a holiday show
  *Gingerbread Latte – Enjoy the flavor of freshly baked gingerbread combined
    with espresso and steamed milk. Topped with whipped cream and ground
    nutmeg, this latte is sure to take you on a trip down memory lane to
    holidays past, and satisfy any sweet tooth.
  *Peppermint Mocha – If peppermint is your choice, enjoy holiday flavor in
    full effect with the Peppermint Mocha, a combination of espresso, steamed
    milk, bittersweet mocha sauce and peppermint syrup. Topped with a fluffy
    cloud of whipped cream and dark chocolate curls, this beverage is just too
    good to resist.
  *Skinny Peppermint Mocha – Featuring a combination of espresso, steamed
    nonfat milk, sugar-free bittersweet mocha sauce and sugar-free peppermint
    syrup, the Skinny Peppermint Mocha provides a light twist on a sweet
    treat, 100 calories for a Tall (12 fl oz.) beverage.
  *Eggnog Latte – Savor Starbucks wildly popular interpretation of holiday
    eggnog! Featuring a combination of espresso mixed with rich steamed
    eggnog, and topped with whipped cream and ground nutmeg, this is a perfect
    choice for a crisp winter morning or cozy afternoon.

Spread the Cheer with Perfect Gifts for Everyone

Starbucks continues its tradition of being the perfect destination for holiday
gifting needs—from festive stocking stuffers like the Reusable Cup Sleeve or
Gold Cup Ornament, hostess gifts that spread the holiday cheer such as the
Advent Calendar, Merry Moments Hot Cocoa Kit and Cake Pop Kit, to special
presents for coffee and tea lovers like the Verismo^® System by Starbucks,
Pour Over Kit and Tazo^® Tea Sampler.

Starbucks is also debuting a special collection of limited-edition pieces
exclusively designed for Starbucks by fashion house Rodarte. The Rodarte for
Starbucks collection includes beautifully designed, unique pieces perfect to
give and get this holiday season including a Designer Tumbler, Reusable Cup
Sleeve, Tote Bag and Starbucks Card, available at participating Starbucks
retail locations in the U.S. and Canada and

For gifts that everyone will enjoy, give the gift of a Starbucks Experience
with the new Mini Moments book of five beautifully designed $5 Starbucks
Cards. Or send a special gift to a loved one with just the click of a button
with Starbucks Card eGift ( To
learn more about the holiday experience at Starbucks, please visit

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the high-quality arabica coffee. Today, with stores around the
globe, the company is the premier roaster and retailer of specialty coffee in
the world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at


Starbucks Coffee Company
Linda Mills, 206-318-7100
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