Points Meet Point of Sale: Membership Rewards® from American Express Debuts Mobile Gift Cards

  Points Meet Point of Sale: Membership Rewards® from American Express Debuts
  Mobile Gift Cards

  With a Smartphone and a Mobile Gift Card, Use Points to Purchase Instantly
                             this Holiday Season

Business Wire

NEW YORK -- November 13, 2012

Just in time for the holiday shopping season, the Membership Rewards program
launches Mobile Gift Cards, allowing Cardmembers to use Membership Rewards
points for smartphone-enabled gift cards and use them instantly to pay with
their smartphones. Mobile Gift Cards are currently available for eight
different retailers including: Banana Republic, Gap, Old Navy, PBteen®,
Pottery Barn®, Pottery Barn Kids®, West Elm® and Williams-Sonoma®.

“We know our Cardmembers want the flexibility to use the points they’ve earned
for rewards they want, when and how they want them,” said Christopher
Besendorfer, Vice President Loyalty and Membership Benefits, American Express.
“As the worlds of online and offline converge, we're finding new ways for
Cardmembers to use points, whether at home, on the run, and now instantly
in-store with a Mobile Gift Card.”

In addition to in-store purchases, Cardmembers can also use Mobile Gift Cards
to pay for items online or over the phone.

More Holiday Shoppers Turning to Smartphones and Reward Points this Season

According to a recent American Express Spending & Saving Tracker, a survey of
U.S. general consumers, almost a third of Americans (32%) plan to use their
smartphones for holiday shopping this year, an increase of 8% from 2011. More
will also turn to reward points to offset the cost of holiday shopping (16%
vs. 13% in 2011), with the trend most prevalent among affluent consumers (21%
vs. 17% in 2011).

“Cardmembers love to use points for gifts and travel this time of year, in
fact, the use of Membership Rewards Points can increase 30-40% during the
Holiday season,” said Besendorfer. “Now, Mobile Gift Cards make it even easier
to use points instantly on their smartphone.”

Using Membership Rewards Points for Mobile Gift Cards

To use Membership Rewards points for Mobile Gift Cards, simply:
  1.   Log into your Membership Rewards account by using the American
           Express app or visiting AmericanExpress.com from a smartphone
    2.     Browse the Mobile Gift Card catalog and use points for the desired
           gift card
    3.     When ready to use, select the gift card in your account’s Gift Card
    4.     Select “tap to pay” from a smartphone and show the barcode and Gift
           Card number at checkout

To ensure Mobile Gift Cards are secure, Cardmembers may need to enter the
4-digit security code from the front of their American Express Card, and the
3-digit security code on the back of the Card.

Membership Rewards Program On Your Tablet

In addition to the launch of Mobile Gift Cards, the Membership Rewards program
is announcing two new features for the Apple® and Android™ tablet app. A rich,
touch-friendly tablet shopping experience is now available for over five
million products at more than 60 online retailers, and the Tablet Points
Summary provides an interactive bar chart which shows a Cardmember up to two
years worth of monthly point activity.

Great Ways to Save with Points

The Membership Rewards program also has a number of additional holiday offers.
Cardmembers can find gift ideas for family, friends, coworkers, in the
Membership Rewards Holiday Catalog, featuring everything from the hottest tech
gadgets, to the must-have fashions and sought after toys and games. Through
November 30, Cardmembers also get 20% off rewards from popular brands
including Bose®, Wine Enthusiast®, Michael Kors handbags, LG televisions and

About American Express

American Express is a global services company, providing customers with access
to products, insights and experiences that enrich lives and build business
success. Learn more at americanexpress.com and connect with us on
facebook.com/americanexpress, foursquare.com/americanexpress,
linkedin.com/companies/american-express, twitter.com/americanexpress, and

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American Express
Melanie Backs, 212-640-2164
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