Martha Stewart Crafts™ Launches Its First-Ever DRTV Campaign

  Martha Stewart Crafts™ Launches Its First-Ever DRTV Campaign

 Program Reflects Increasing Popularity of Multiple Channel Product Purchase

Business Wire

CLIFTON, N.J. -- November 13, 2012

The  Martha Stewart Crafts brand enters the Direct Response TV (DRTV) market
this month—just in time for the holidays—with solutions for busy crafters and
an exclusive, limited-time savings of more than 40 percent on essential
crafting tools.

According to Media Post magazine, there has been a resurgence of interest in
DRTV. The magazine reports that companies are increasingly utilizing multiple
media outlets to direct consumers to purchase. The growing popularity of DRTV
is also evidenced in a 6.2 percent rise in DRTV fourth-quarter 2011 media
billings, as reported by Response Magazine.

The Martha Stewart Crafts DRTV campaign also signals the growing demand for
crafting essentials, targeting consumers in search of affordable DIY solutions
and time-saving tools. Martha Stewart’s fun and educational campaign connects
with consumers by demonstrating how to use products, showcasing product
benefits, and offering inspiring project ideas that are easy to do. Viewers
will watch host Alex Perruzzi demonstrate the Martha Stewart Crafts scoring
board and the utility bone folder; these high-quality tools are designed to
help crafters save time and money when creating handmade cards, gift boxes,
home decorations, and school projects.

The Martha Stewart Crafts national DRTV campaign launches November 6, 2012 and
can be seen on several national networks, including Hallmark Movie Channel,
ION Life, Lifetime Real Women, Oxygen, HGTV (Home & Garden Television), Style,
and WeTV. The campaign runs through November 18^th and can be seen again
November 26^th through December 16^th. Consumers may call to purchase Martha
Stewart Crafts products during the DRTV promotion, or order them online at
marthastewartcrafts.com/tvdeal or MarthaStewart.com/scoringboard. Crafters can
also find helpful tips and project ideas at MarthaStewart.com/crafts.

About EKSuccess Brands

Established in 1978, EKSuccess Brands is one of the country’s leading creative
consumer products companies. Its diversified portfolio includes more than
10,000 inspirational and creative products covering paper crafting, needle
crafting, stamping, jewelry making, kids’ crafts, painting, and more. Popular
brands include K&Company™, Inkadinkado®, Dimensions®, Jolee’s Boutique®,
Sticko®, Perler®, Martha Stewart Crafts™, and American Girl Crafts®. EKSuccess
Brands is a division of Wilton Brands LLC. For more details visit
www.eksuccessbrands.com. Dream. Make. Celebrate™.

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and
merchandising company, inspiring and engaging approximately 66 million
consumers a month across all media platforms with unique lifestyle content,
and has a growing retail presence with 8,500 products in thousands of retail
locations. MSLO's four magazine brands—Martha Stewart Living, Martha Stewart
Weddings, Everyday Food and Whole Living—are available in print, digital and
App formats and also makes special issues, books and utility Apps available.
The Company’s television and video programming includes the new “Martha
Stewart’s Cooking School” series, slated for debut in Fall 2012, in addition
to a vast library of how-to videos available online. Martha Stewart Living
Radio is available on SIRIUS XM Channel 110. MSLO also designs high-quality
Martha Stewart products in a range of lifestyle categories available through
select retailers, including The HomeDepot, Macy's, Staples (together with
Avery), PetSmart, Michaels and Jo-Ann Fabric & Craft Stores. The Company
entered into a strategic alliance with J.C. Penney Company, Inc., and will
jointly develop an e-commerce site, for a 2013 launch. The MSLO family of
brands also includes Chef Emeril Lagasse’s media and merchandising properties.
Additional information about MSLO is at www.marthastewart.com.

Contact:

Hill & Knowlton/SAMCOR
Jennifer Mangham, 305-443-5454
jennifer.mangham@hkstrategies.com